VICTORIA'S SECRET AND TWO-TIME WNBA ALL-STAR, ANGEL REESE, LAUNCH THE SEASON OF STRAPLESS CAMPAIGN & COLLECTION

Rhea-AI Summary

Victoria's Secret (NYSE: VSCO) launched its global "Season of Strapless" campaign on April 7, 2026, starring two-time WNBA All-Star Angel Reese. The campaign debuts the Invisible by Victoria Strapless Collection, Summer Swim and Bombshell Bronze parfum, with prices starting at $16.95 and sizes XS-XXL, bands 30-44, cups AA-DDD. The collection is available in stores worldwide and at VictoriasSecret.com beginning April 8, 2026.

News Market Reaction – VSCO

+0.66%

9 alerts

+0.66% Session close to close

$4.21B Market Cap

0.6x Rel. Volume

In the Apr 7 session, VSCO gained 0.66%, reflecting a mild positive market reaction. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights a global campaign with Angel Reese, adding star power to a new straples...

Analysis

This announcement highlights a global campaign with Angel Reese, adding star power to a new strapless collection, swim offerings and the Bombshell Bronze Eau de Parfum. It reinforces Victoria’s Secret’s focus on product innovation, inclusive sizing and brand visibility across 1,420 stores in about 70 countries. In context of recent earnings volatility and active insider purchases, investors may watch upcoming sales disclosures and product-line performance to gauge how effectively this campaign converts into revenue and customer engagement.

Key Figures

Starting price point: $16.95 Apparel sizes: XS–XXL Bra band sizes: 30–44 +4 more

7 metrics

Starting price point $16.95 Season of Strapless collection prices start

Apparel sizes XS–XXL Size range for apparel in new collection

Bra band sizes 30–44 Band size range for bras in collection

Bra cup sizes AA–DDD Cup size range for bras in collection

Associates 30,000 Global associate count across VS&Co brands

Retail stores 1,420 Total retail stores in approximately 70 countries

Countries 70 Approximate number of countries with VS&Co stores

Historical Context

5 past events · Latest: Mar 05 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Mar 05	Earnings results	Positive	-12.2%	Beat prior guidance on 2025 sales and issued 2026 sales outlook.
Feb 12	Earnings call invite	Neutral	+1.1%	Scheduled Q4 2025 earnings call and webcast details for investors.
Dec 05	Earnings results	Positive	+18.0%	Reported Q3 2025 sales growth and raised full-year 2025 guidance.
Nov 14	Earnings call invite	Neutral	+2.1%	Announced timing and access details for Q3 2025 earnings webcast.
Nov 04	Corporate governance	Neutral	-1.8%	Board issued comments in response to BBRC letter to the company.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Earnings beats and guidance raises have sometimes seen sharp positive moves but also notable selloffs, indicating mixed alignment between fundamentals and price reactions.

Recent Company History

Over the past six months, Victoria’s Secret & Co. has reported multiple earnings updates, including Q3 2025 net sales of $1.472B with raised full-year guidance and 2025 full-year net sales of $6.553B. Despite beating guidance in the latest quarter, shares fell 12.16% the next day, contrasting with a prior 17.99% gain on Q3 results. Against this backdrop, today’s marketing partnership and product-launch news adds a brand and demand-generation layer to the recent fundamentally focused narrative.

Key Terms

eau de parfum

1 terms

eau de parfum technical

"including the new Invisible by Victoria Strapless Collection and Bombshell Bronze Eau de Parfum"

A mid-to-high strength fragrance category that contains a higher proportion of perfume oil than lighter types, so it lasts longer on the skin and is sold at a higher price point; think of it as the strong cup of coffee compared with a weaker brew. Investors care because formulation and packaging choices affect a brand’s pricing power, profit margins, inventory turnover and how a product is marketed, all of which influence revenue and margins in the personal care and luxury goods sector.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The mega-watt star makes history as the first WNBA player to star in a Victoria's Secret campaign, featuring the brand's new summer collection that brings the heat across strapless bras, swim, and beauty.

NEW YORK, April 7, 2026 /PRNewswire/ -- Today, Victoria's Secret unveils its global brand campaign, 'The Season of Strapless,' starring trailblazing professional athlete and model, Angel Reese. Lensed by renowned photographer, Renell Medrano, and styled by Carlos Nazario, the campaign shot in Barbados introduces new seasonal styles and beauty, including the new Invisible by Victoria Strapless Collection and Bombshell Bronze Eau de Parfum.

Following her groundbreaking 2025 debut at the Victoria's Secret Fashion Show as one of the first professional athletes to walk the runway, Angel Reese continues to push the boundaries of the traditional playbook for athletes. Expanding her global partnership with Victoria's Secret, she makes history once again as the first WNBA player to star in a Victoria's Secret campaign – a milestone celebrated today in New York City, where she arrived at the Victoria's Secret 5th Avenue Flagship Store for the unveiling of her first-ever Victoria's Secret campaign.

"I'm so excited to continue my partnership with Victoria's Secret for their new campaign. I've loved the brand for years, so seeing my first VS campaign in the same city where I made my runway debut was a full-circle moment and surreal milestone in my Victoria's Secret journey. The campaign is all about that golden hour glow and the confidence to own your shine – and I'm so grateful to have the amazing opportunity to inspire others to dominate in their field while unapologetically chasing their dreams outside of it," said Angel Reese.

The collection introduces the Invisible by Victoria's Secret Strapless Collection, featuring an innovative and wear-tested, no-slip grip technology that provides a supportive, comfortable and reliable fit – complemented by the Summer Swim Collection with new pieces made for taking the plunge. A fresh, seasonal take on America's #1 fragrance, the new Bombshell Bronze Eau de Parfum captures the exuberance of an endless summer, from sun-kissed days to bronzed nights.

"Partnering with Angel Reese – a true cultural force and boundary pusher who embodies both power and grace – was the perfect way to bring our new campaign to life. As the face of our Summer season, Angel leads with impact across Bombshell Bronze Fine Fragrance, our Summer Swim collection, and the new Invisible by Victoria's Secret Strapless collection. This moment reflects the breadth of what we have to offer at Victoria's Secret, and we're excited to share it with our customers and brand fans in a way that sparks joy. This isn't just Angel's dream realized – it's ours as well," said Adam Selman, EVP, Chief Creative Officer at Victoria's Secret & Co.

The full collection includes bras, panties, swim, casual sleep, apparel and beauty, with prices starting at $16.95 and up, as well as sizes ranging from XS-XXL, and bra sizes in bands 30-44 and cups AA-DDD.

The new Victoria's Secret Season of Strapless collection will be available to shop in retail locations nationwide and internationally, as well as at VictoriasSecret.com beginning on Wednesday, April 8.

Notes to Editors: Stay Connected:
Victoria's Secret: https://www.victoriassecret.com
Victoria's Secret App: https://vsapp.io/vsapp
Instagram: https://instagram.com/VictoriasSecret
Twitter: https://x.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret

Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, sleepwear, apparel, sport and swim as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and PINK, that strive to inspire confidence, spark joy and celebrate sexy. Additionally, Adore Me, our digital intimates brand serves women across budgets and lifestyles. We are committed to empowering our more than 30,000 associates across a global footprint of 1,420 retail stores in approximately 70 countries.

Victoria's Secret: The Victoria's Secret brand is a global leader in intimate apparel, renowned for its innovative, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim, lounge and sport, as well as award-winning prestige fragrances and body care. Victoria's Secret is a timeless staple for sexy, glamorous and affordable luxury for women around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/victorias-secret-and-two-time-wnba-all-star-angel-reese-launch-the-season-of-strapless-campaign--collection-302735950.html

SOURCE Victoria's Secret

FAQ

What is the Victoria's Secret (VSCO) "Season of Strapless" campaign announced April 7, 2026?

It is a global marketing campaign showcasing new summer product lines and a celebrity partnership. According to Victoria's Secret, it features the Invisible by Victoria Strapless Collection, Summer Swim and Bombshell Bronze fragrance, with Angel Reese as the campaign star.

When and where will the Victoria's Secret (VSCO) Season of Strapless collection be available to buy?

The collection goes on sale starting April 8, 2026 in stores and online. According to Victoria's Secret, products will be available nationwide, internationally, and at VictoriasSecret.com beginning Wednesday, April 8, 2026.

What sizes and price range does the new Victoria's Secret (VSCO) collection include?

The collection offers inclusive sizing and entry-level prices. According to Victoria's Secret, sizes range XS-XXL with bra bands 30-44 and cups AA-DDD, and prices start at $16.95.

What products are included in the Victoria's Secret (VSCO) Season of Strapless offering?

The launch spans apparel, intimates, swim and beauty across multiple SKUs. According to Victoria's Secret, the full collection includes bras, panties, swim, casual sleep, apparel and Bombshell Bronze eau de parfum.

Why is Angel Reese's role in the Victoria's Secret (VSCO) campaign notable for investors or brand watchers?

Her involvement signals a high-profile celebrity partnership and expanded brand reach. According to Victoria's Secret, Reese is the first WNBA player to star in a Victoria's Secret campaign, extending a previous runway partnership into a global campaign.