VICTORIA'S SECRET AND TWO-TIME WNBA ALL-STAR, ANGEL REESE, LAUNCH THE SEASON OF STRAPLESS CAMPAIGN & COLLECTION
Victoria's Secret (NYSE: VSCO) launched its global "Season of Strapless" campaign on April 7, 2026, starring two-time WNBA All-Star Angel Reese.
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Rhea-AI Summary
Victoria's Secret (NYSE: VSCO) launched its global "Season of Strapless" campaign on April 7, 2026, starring two-time WNBA All-Star Angel Reese. The campaign debuts the Invisible by Victoria Strapless Collection, Summer Swim and Bombshell Bronze parfum, with prices starting at $16.95 and sizes XS-XXL, bands 30-44, cups AA-DDD. The collection is available in stores worldwide and at VictoriasSecret.com beginning April 8, 2026.
Details
News Market Reaction – VSCO
On Apr 7, the day this news came out, VSCO closed 0.66% above the previous close.
Data tracked by StockTitan Argus for the Apr 7 session.
Key Figures
- Starting price point
- $16.95
- Season of Strapless collection prices start
- Apparel sizes
- XS–XXL
- Size range for apparel in new collection
- Bra band sizes
- 30–44
- Band size range for bras in collection
- Bra cup sizes
- AA–DDD
- Cup size range for bras in collection
- Associates
- 30,000
- Global associate count across VS&Co brands
- Retail stores
- 1,420
- Total retail stores in approximately 70 countries
- Countries
- 70
- Approximate number of countries with VS&Co stores
Historical Context
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Beat prior guidance on 2025 sales and issued 2026 sales outlook.
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Scheduled Q4 2025 earnings call and webcast details for investors.
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Reported Q3 2025 sales growth and raised full-year 2025 guidance.
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Announced timing and access details for Q3 2025 earnings webcast.
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Board issued comments in response to BBRC letter to the company.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
eau de parfum technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
The mega-watt star makes history as the first WNBA player to star in a Victoria's Secret campaign, featuring the brand's new summer collection that brings the heat across strapless bras, swim, and beauty.
Following her groundbreaking 2025 debut at the Victoria's Secret Fashion Show as one of the first professional athletes to walk the runway, Angel Reese continues to push the boundaries of the traditional playbook for athletes. Expanding her global partnership with Victoria's Secret, she makes history once again as the first WNBA player to star in a Victoria's Secret campaign – a milestone celebrated today in
"I'm so excited to continue my partnership with Victoria's Secret for their new campaign. I've loved the brand for years, so seeing my first VS campaign in the same city where I made my runway debut was a full-circle moment and surreal milestone in my Victoria's Secret journey. The campaign is all about that golden hour glow and the confidence to own your shine – and I'm so grateful to have the amazing opportunity to inspire others to dominate in their field while unapologetically chasing their dreams outside of it," said Angel Reese.
The collection introduces the Invisible by Victoria's Secret Strapless Collection, featuring an innovative and wear-tested, no-slip grip technology that provides a supportive, comfortable and reliable fit – complemented by the Summer Swim Collection with new pieces made for taking the plunge. A fresh, seasonal take on America's #1 fragrance, the new Bombshell Bronze Eau de Parfum captures the exuberance of an endless summer, from sun-kissed days to bronzed nights.
"Partnering with Angel Reese – a true cultural force and boundary pusher who embodies both power and grace – was the perfect way to bring our new campaign to life. As the face of our Summer season, Angel leads with impact across Bombshell Bronze Fine Fragrance, our Summer Swim collection, and the new Invisible by Victoria's Secret Strapless collection. This moment reflects the breadth of what we have to offer at Victoria's Secret, and we're excited to share it with our customers and brand fans in a way that sparks joy. This isn't just Angel's dream realized – it's ours as well," said Adam Selman, EVP, Chief Creative Officer at Victoria's Secret & Co.
The full collection includes bras, panties, swim, casual sleep, apparel and beauty, with prices starting at
The new Victoria's Secret Season of Strapless collection will be available to shop in retail locations nationwide and internationally, as well as at VictoriasSecret.com beginning on Wednesday, April 8.
Notes to Editors: Stay Connected:
Victoria's Secret: https://www.victoriassecret.com
Victoria's Secret App: https://vsapp.io/vsapp
Instagram: https://instagram.com/VictoriasSecret
Twitter: https://x.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret
Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, sleepwear, apparel, sport and swim as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and PINK, that strive to inspire confidence, spark joy and celebrate sexy. Additionally, Adore Me, our digital intimates brand serves women across budgets and lifestyles. We are committed to empowering our more than 30,000 associates across a global footprint of 1,420 retail stores in approximately 70 countries.
Victoria's Secret: The Victoria's Secret brand is a global leader in intimate apparel, renowned for its innovative, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim, lounge and sport, as well as award-winning prestige fragrances and body care. Victoria's Secret is a timeless staple for sexy, glamorous and affordable luxury for women around the world.
View original content to download multimedia:https://www.prnewswire.com/news-releases/victorias-secret-and-two-time-wnba-all-star-angel-reese-launch-the-season-of-strapless-campaign--collection-302735950.html
SOURCE Victoria's Secret
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