Victoria's Secret Introduces Powerful Bra Innovation to its #1 Collection

Rhea-AI Summary

Victoria's Secret (NYSE: VSCO) has launched the new FlexFactor Lightly Lined Plunge Demi Bra as part of its top-selling Body by Victoria collection. The innovative bra features a flexible titanium underwire and memory foam technology designed to provide superior comfort and support.

The Body by Victoria collection, which sells one bra every 5 seconds, offers sizes ranging from bands 30-44 and cups A-G, with prices starting at $16.95. The collection includes bras, panties, casual sleep, and apparel, available in sizes XS-XXL. The new products will be available in retail locations worldwide and online starting July 23, 2025.

Positive

• Body by Victoria is the brand's #1 collection with high customer satisfaction (thousands of 5-star reviews)
• Broad size inclusivity with bands 30-44, cups A-G, and sizes XS-XXL
• Strong existing market presence with one Body by Victoria bra sold every 5 seconds
• Extensive retail distribution across 1,380 stores in nearly 70 countries

Negative

• None.

The beloved Body by Victoria collection's new FlexFactor Lightly Lined bra is precisely engineered with an innovative flexible titanium underwire to provide seamless flexibility, movement and comfort.

NEW YORK, July 23, 2025 /PRNewswire/ -- Today, Victoria's Secret announced the launch of its latest addition to the Body by Victoria collection, featuring the Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra. Body by Victoria is the brand's # 1 collection, debuting its newest silhouette designed with precise bra technology to create a barely there, wireless feel for everyday movement and absolute support. With one Body by Victoria bra sold every 5 seconds and garnering thousands of five-star customer reviews, the collection continues to enhance its selection of seamless styles, now featuring the FlexFactor Bra with unmatched support that feels better than being braless.

Reflective of the collection's innovative ease, movement, and comfortability, the campaign was lensed by Charlotte Wales in New York City in partnership with Victoria's Secret Executive Creative Director, Adam Selman and creative agency Chandelier, with styling by Malina Joseph Gilchrist.

Made with ultra-light construction, including a flexible titanium underwire and memory foam that adapts to your unique shape, the Body by Victoria FlexFactor Bra is designed to move with you, wherever the day takes you. The full Body by Victoria collection includes Bras, Panties, Casual Sleep and Apparel, with prices starting at $16.95 and up, as well as sizes ranging from XS-XXL, and bra sizes in bands 30-44 and cups A-G.

"We're thrilled to unveil our new Body by Victoria collection and campaign. Set in the heart of New York City, a love letter of sorts. We wanted the campaign to show movement and freedom and the flexible ease of our newest Body by Victoria styles. The innovation behind this wire is truly impressive and we're excited to bring it into the world." - Adam Selman, Executive Creative Director at Victoria's Secret.

The new Victoria's Secret Body by Victoria collection will be available in retail locations nationwide and internationally, as well as online at VictoriasSecret.com beginning Wednesday, July 23^rd.

Notes to Editors: Stay Connected:

Victoria's Secret: https://www.victoriassecret.com

Victoria's Secret App: https://vsapp.io/vsapp

Instagram: https://instagram.com/VictoriasSecret 

Twitter: https://x.com/VictoriasSecret

Facebook: https://www.facebook.com/victoriassecret 

TikTok: https://www.tiktok.com@victoriassecret

Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, apparel, casual sleepwear, swim, lounge and sport as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our more than 30,000 associates across a global footprint of more than 1,380 retail stores in nearly 70 countries.

Victoria's Secret: The Victoria's Secret brand is a global leader in intimate apparel, renowned for its innovative, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim, lounge and sport, as well as award-winning prestige fragrances and body care. Victoria's Secret is a timeless staple for sexy, glamorous and affordable luxury for women around the world.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/victorias-secret-introduces-powerful-bra-innovation-to-its-1-collection-302511302.html

SOURCE Victoria's Secret

FAQ

What is the new FlexFactor technology in Victoria's Secret VSCO bras?

The FlexFactor technology features a flexible titanium underwire and memory foam that adapts to the wearer's unique shape, designed to provide a wireless feel with full support.

What sizes are available for the new Victoria's Secret Body by Victoria collection?

The collection offers bra sizes in bands 30-44 and cups A-G, with general apparel sizes ranging from XS-XXL.

How much does the new Body by Victoria collection cost?

Prices for the Body by Victoria collection start at $16.95 and include bras, panties, casual sleep, and apparel.

When will the new Victoria's Secret FlexFactor bra be available?

The new FlexFactor bra will be available starting July 23, 2025, both in retail locations worldwide and online at VictoriasSecret.com.

How successful is Victoria's Secret Body by Victoria collection?

The Body by Victoria collection is Victoria's Secret's #1 collection, with one bra sold every 5 seconds and thousands of five-star customer reviews.