Victoria's Secret Introduces Powerful Bra Innovation to its #1 Collection
Victoria's Secret (NYSE: VSCO) has launched the new FlexFactor Lightly Lined Plunge Demi Bra as part of its top-selling Body by Victoria collection. The innovative bra features a flexible titanium underwire and memory foam technology designed to provide superior comfort and support.
The Body by Victoria collection, which sells one bra every 5 seconds, offers sizes ranging from bands 30-44 and cups A-G, with prices starting at $16.95. The collection includes bras, panties, casual sleep, and apparel, available in sizes XS-XXL. The new products will be available in retail locations worldwide and online starting July 23, 2025.
Victoria's Secret (NYSE: VSCO) ha lanciato il nuovo FlexFactor Lightly Lined Plunge Demi Bra come parte della sua collezione di maggior successo Body by Victoria. Il reggiseno innovativo presenta un ferretto flessibile in titanio e una tecnologia in memory foam progettata per offrire comfort e supporto superiori.
La collezione Body by Victoria, che vende un reggiseno ogni 5 secondi, propone taglie che vanno dalla fascia 30-44 e coppe dalla A alla G, con prezzi a partire da 16,95 $. La collezione comprende reggiseni, slip, abbigliamento casual per il sonno e altri capi, disponibili nelle taglie XS-XXL. I nuovi prodotti saranno disponibili nei negozi fisici in tutto il mondo e online a partire dal 23 luglio 2025.
Victoria's Secret (NYSE: VSCO) ha lanzado el nuevo FlexFactor Lightly Lined Plunge Demi Bra como parte de su colección más vendida Body by Victoria. El innovador sujetador cuenta con un aro flexible de titanio y tecnología de espuma viscoelástica diseñada para brindar una comodidad y soporte superiores.
La colección Body by Victoria, que vende un sujetador cada 5 segundos, ofrece tallas que van desde bandas 30-44 y copas A-G, con precios desde 16,95 $. La colección incluye sujetadores, bragas, ropa casual para dormir y prendas, disponibles en tallas XS-XXL. Los nuevos productos estarán disponibles en tiendas físicas de todo el mundo y en línea a partir del 23 de julio de 2025.
빅토리아 시크릿 (NYSE: VSCO)는 베스트셀러 컬렉션인 Body by Victoria의 일환으로 새로운 FlexFactor Lightly Lined Plunge Demi Bra를 출시했습니다. 이 혁신적인 브라는 유연한 티타늄 와이어와 메모리 폼 기술을 적용해 뛰어난 편안함과 지지력을 제공합니다.
Body by Victoria 컬렉션은 5초마다 한 벌의 브라가 판매되며, 밴드 사이즈 30-44, 컵 사이즈 A-G를 포함한 다양한 사이즈를 제공하며 가격은 16.95달러부터 시작합니다. 이 컬렉션은 브라, 팬티, 캐주얼 수면복 및 의류로 구성되어 있으며 XS부터 XXL까지의 사이즈가 준비되어 있습니다. 새로운 제품은 2025년 7월 23일부터 전 세계 매장과 온라인에서 만나볼 수 있습니다.
Victoria's Secret (NYSE : VSCO) a lancé le nouveau FlexFactor Lightly Lined Plunge Demi Bra dans le cadre de sa collection à succès Body by Victoria. Ce soutien-gorge innovant dispose d’un armature flexible en titane et d’une technologie en mousse à mémoire de forme conçue pour offrir un confort et un maintien supérieurs.
La collection Body by Victoria, qui vend un soutien-gorge toutes les 5 secondes, propose des tailles allant du tour de dos 30 à 44 et des bonnets de A à G, avec des prix à partir de 16,95 $. La collection comprend des soutiens-gorge, des culottes, des vêtements de nuit décontractés et des vêtements, disponibles en tailles XS à XXL. Les nouveaux produits seront disponibles en magasins dans le monde entier et en ligne à partir du 23 juillet 2025.
Victoria's Secret (NYSE: VSCO) hat den neuen FlexFactor Lightly Lined Plunge Demi Bra als Teil seiner meistverkauften Body by Victoria Kollektion vorgestellt. Der innovative BH verfügt über einen flexiblen Titanbügel und Memory-Schaum-Technologie, die für überlegenen Komfort und Halt sorgen.
Die Body by Victoria Kollektion, die alle 5 Sekunden einen BH verkauft, bietet Größen von 30-44 im Unterbrustband und Cups von A bis G an, mit Preisen ab 16,95 $. Die Kollektion umfasst BHs, Slips, lässige Schlaf- und Freizeitbekleidung und ist in den Größen XS-XXL erhältlich. Die neuen Produkte werden ab dem 23. Juli 2025 weltweit in Einzelhandelsgeschäften und online verfügbar sein.
- Body by Victoria is the brand's #1 collection with high customer satisfaction (thousands of 5-star reviews)
- Broad size inclusivity with bands 30-44, cups A-G, and sizes XS-XXL
- Strong existing market presence with one Body by Victoria bra sold every 5 seconds
- Extensive retail distribution across 1,380 stores in nearly 70 countries
- None.
Insights
Victoria's Secret launches innovative FlexFactor bra with titanium underwire in its bestselling collection, strengthening core product offering.
Victoria's Secret has unveiled a significant product innovation for its bestselling Body by Victoria collection. The new FlexFactor Lightly Lined Plunge Demi Bra features flexible titanium underwire technology designed to create a more comfortable wearing experience while maintaining support. This represents a strategic enhancement to the company's core product line, which already sells one bra every 5 seconds according to their internal data.
The technology integration is noteworthy - the combination of titanium underwire with memory foam construction addresses a fundamental consumer pain point in the category: the tradeoff between support and comfort. By engineering a solution that provides what they describe as a "barely there, wireless feel" while maintaining "absolute support," Victoria's Secret is directly responding to evolving consumer preferences in the intimate apparel market.
From a business perspective, this launch strengthens VSCO's competitive positioning in their highest-performing product category. The Body by Victoria collection has already established significant consumer loyalty, evidenced by the "thousands of five-star customer reviews" referenced. The size inclusivity of the line (bands 30-44, cups A-G) also aligns with industry shifts toward more comprehensive sizing.
This product innovation demonstrates Victoria's Secret's continued investment in technical product development rather than just marketing or aesthetic changes. The use of premium materials like titanium also suggests the company is positioning this as a premium offering within their assortment, potentially supporting higher price points and margins within their core business segment.
The beloved Body by Victoria collection's new FlexFactor Lightly Lined bra is precisely engineered with an innovative flexible titanium underwire to provide seamless flexibility, movement and comfort.
Reflective of the collection's innovative ease, movement, and comfortability, the campaign was lensed by Charlotte Wales in
Made with ultra-light construction, including a flexible titanium underwire and memory foam that adapts to your unique shape, the Body by Victoria FlexFactor Bra is designed to move with you, wherever the day takes you. The full Body by Victoria collection includes Bras, Panties, Casual Sleep and Apparel, with prices starting at
"We're thrilled to unveil our new Body by Victoria collection and campaign. Set in the heart of
The new Victoria's Secret Body by Victoria collection will be available in retail locations nationwide and internationally, as well as online at VictoriasSecret.com beginning Wednesday, July 23rd.
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Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, apparel, casual sleepwear, swim, lounge and sport as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our more than 30,000 associates across a global footprint of more than 1,380 retail stores in nearly 70 countries.
Victoria's Secret: The Victoria's Secret brand is a global leader in intimate apparel, renowned for its innovative, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim, lounge and sport, as well as award-winning prestige fragrances and body care. Victoria's Secret is a timeless staple for sexy, glamorous and affordable luxury for women around the world.
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SOURCE Victoria's Secret
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