The Vitamin Shoppe® Fuels the "Old Glory Ultra Relay" with Team RWB to Support Veterans
Rhea-AI Summary
The Vitamin Shoppe (VSI) has announced its sponsorship of the Old Glory Ultra Relay in partnership with Team Red, White & Blue (Team RWB). Starting May 2, twelve U.S. military veterans will run a 3,000-mile relay from San Diego to Washington, D.C., carrying an American flag to raise awareness for veterans' wellness.
The relay will be fueled by nutrition products from BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1, and 1st Phorm. The company has scheduled community events at select stores along the route in Tempe, Knoxville, and Charlottesville.
Since 2020, The Vitamin Shoppe has raised over $280,000 for Team RWB's veteran wellness initiatives. The company is also launching a donation program through its BodyTech® Elite Altered Strength pre-workout formula, pledging $1 per unit sold to Team RWB (up to $20,000) through July 2025.
Positive
- Partnership with Team RWB demonstrates strong community engagement and brand positioning
- Successful fundraising track record with over $280,000 raised since 2020
- New revenue stream through BodyTech® Elite product line with Team RWB partnership
Negative
- $20,000 maximum donation cap on new BodyTech® Elite initiative
Powered by nutrition and supplement formulas from BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1, and 1st Phorm, 12 elite runners come together to run an American flag across the
Starting May 2, twelve
The relay takes off from the deck of the USS Midway Museum in
To fuel this history-making journey, The Vitamin Shoppe has teamed up with BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1, and 1st Phorm to donate premium performance products to the Old Glory Ultra Relay team—ranging from protein powders and hydration mixes to pre-workouts, BCAAs, multivitamins, and more.
Catch the Action at Your Local Store
The Old Glory Ultra Relay will pass directly by select locations of The Vitamin Shoppe, where local communities are invited to join in the excitement:
- May 4 –
Tempe, AZ (Tempe Marketplace, 2040 E Rio Salado Pkwy) - May 16 –
Knoxville, TN (Turkey Creek, 10950 Parkside Dr.) Date subject to pace - May 17 –
Charlottesville, VA (1650 Rio Rd. East) Date subject to pace
Join us at these locations on the scheduled dates from 12:00 PM – 3:00 PM for in-store celebrations with giveaways, meet-and-greets with off-duty members of the Old Glory Ultra Relay team, and the chance to personally cheer on runners as they pass by with Old Glory in hand. (Please confirm timing with each store, as dates and times may shift based on the relay pace.)
A History of Partnership to Support Veterans
"As an organization deeply committed to the health and wellness of our communities, The Vitamin Shoppe and our Health Enthusiast teams are honored to support the Old Glory Ultra Relay and the powerful mission of Team RWB," said Lee Wright, CEO of The Vitamin Shoppe. "We'll be cheering for these incredible runners along the route, and we're proud to help fuel their mission with essential nutrition support from our partner brands. As the son of a career
Since 2020, The Vitamin Shoppe has continuously grown its support of Team RWB, raising over
"I have learned from the experts at The Vitamin Shoppe that as I continue to train, my body needs different nutritional supplements to keep up my strength and pace," said Dr. Mary E. Kreis, one of the 12 Old Glory Ultra Relay runners and a 55-year-old former
Learn More. Support the Cause.
The 12 runners of the Old Glory Ultra Relay include decorated Army Rangers, wounded warriors, a Green Beret, West Point graduates, and more—each with a powerful story of service, sacrifice, and resilience. Learn more about each of these athletes and patriots, follow the flag along its cross-country journey, and donate to the cause at teamrwb.org/old-glory-ultra-relay.
As part of this year's partnership, Altered Strength from BodyTech® Elite—available exclusively at The Vitamin Shoppe and Super Supplements™—is proud to be the official pre-workout formula of Team RWB. For every unit sold through July 2025, The Vitamin Shoppe will donate
Military Mondays continue year-round at The Vitamin Shoppe and Super Supplements, with
For more information about The Vitamin Shoppe, visit www.vitaminshoppe.com.
About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group, Inc., is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in
About Team Red, White & Blue
Team Red, White & Blue (Team RWB) is a 501(c)(3) nonprofit organization and America's leading health and wellness community for the military-connected community. Team RWB's events and programs empower Veterans and Service Members to build a healthy lifestyle focused on four pillars: physical health, mental health, genuine relationships, and a sense of purpose. With over 250,000 members across the nation, Team RWB is enriching lives and local communities through both in-person events and dynamic in-app programming. Visit teamrwb.org to get involved.
FAQ
What is the Old Glory Ultra Relay sponsored by The Vitamin Shoppe (VSI)?
How much has The Vitamin Shoppe (VSI) raised for Team RWB since 2020?
What nutrition brands are supporting the Old Glory Ultra Relay runners?
What is The Vitamin Shoppe's (VSI) military discount program?
