The Vitrolife Group introduces changes to the executive management team and strengthens focus on innovation

Rhea-AI Summary

Vitrolife Group (VTRLY) has announced strategic changes to its executive management team, with a heightened focus on innovation. Rickard Ericsson, who previously served as SVP Consumables and SVP Sales & Marketing, has been appointed as SVP Innovation with immediate effect. In his new role, Ericsson will oversee R&D, Strategy & Sustainability, Portfolio Lifecycle Management, and Market Access.

The new Executive Management Team includes CEO Bronwyn Brophy O'Connor, Acting CFO Helena Wennerström, COO Ermanno Sironi, SVP Innovation Rickard Ericsson, SVP Sales & Marketing Olivia Natens, and CHRO Jessica Jonasson. The company maintains its financial reporting structure across three regions: EMEA, Americas, and APAC, with business areas reported as product groups: Consumables, Technologies, and Genetics.

Positive

• Creation of dedicated SVP Innovation role signals increased focus on R&D and product development
• Appointment of experienced internal candidate with 10+ years company knowledge to lead innovation

Negative

• None.

GOTHENBURG, Sweden, March 31, 2025 /PRNewswire/ -- To further drive the execution of the Vitrolife Group corporate strategy, the company is evolving the executive management team and introducing a SVP Innovation role to accelerate the pace and output of innovation. 

Rickard Ericsson, formerly SVP Consumables and prior to that SVP Sales & Marketing, is appointed SVP Innovation, effective immediately. Rickard has been with the company for over ten years and has a deep understanding of the reproductive-health market, the evolving trends and customer needs. In this role, he will oversee R&D, Strategy & Sustainability, Portfolio Lifecycle Management and Market Access.

The Executive Management Team (EMT) will be comprised of CEO Bronwyn Brophy O'Connor, Acting CFO Helena Wennerström, COO Ermanno Sironi, SVP Innovation Rickard Ericsson, SVP Sales & Marketing Olivia Natens and CHRO Jessica Jonasson. The EMT will focus on ensuring that the company continues to execute the corporate strategy and advance the company's mission to be the leading global partner in reproductive health, striving for better treatment outcomes for patients.

These organisational changes do not materially affect our financial reporting structure. Our reporting segments will continue to be the regions: EMEA, Americas and APAC. The business areas will be reported as product groups: Consumables, Technologies and Genetics.

Gothenburg, 31 March 2025 
VITROLIFE AB (publ) 
Bronwyn Brophy O'Connor, CEO 

The information was submitted for publication, through the agency of the contact persons set out above, at 31-03-2025 11:30 CET.

Contact:
Amelie Wilson, Investor Relations, awilson@vitrolife.com

This is a translation of the Swedish version of the press release. When in doubt, the Swedish wording prevails.

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/vitrolife-ab--publ-/r/the-vitrolife-group-introduces-changes-to-the-executive-management-team-and-strengthens-focus-on-inn,c4124631

The following files are available for download:

https://mb.cision.com/Main/1031/4124631/3355260.pdf

The Vitrolife Group introduces changes to the executive management team and strengthens focus on innovation

 

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SOURCE Vitrolife AB (publ)

FAQ

What changes has Vitrolife Group (VTRLY) made to its executive management team in March 2025?

Vitrolife appointed Rickard Ericsson as SVP Innovation, overseeing R&D, Strategy & Sustainability, Portfolio Lifecycle Management, and Market Access. The new executive team includes CEO Bronwyn Brophy O'Connor, Acting CFO Helena Wennerström, COO Ermanno Sironi, SVP Sales & Marketing Olivia Natens, and CHRO Jessica Jonasson.

How will Vitrolife's (VTRLY) reporting structure change after the March 2025 reorganization?

The reporting structure remains unchanged, with regions (EMEA, Americas, APAC) as reporting segments and product groups divided into Consumables, Technologies, and Genetics.

What is Rickard Ericsson's background at Vitrolife (VTRLY)?

Rickard Ericsson has been with Vitrolife for over ten years, previously serving as SVP Consumables and SVP Sales & Marketing, bringing deep understanding of the reproductive-health market.

What are the main responsibilities of Vitrolife's (VTRLY) new SVP Innovation role?

The SVP Innovation role oversees R&D, Strategy & Sustainability, Portfolio Lifecycle Management, and Market Access, aimed at accelerating innovation pace and output.