Franchise Equity Partners Marks 50-Location Milestone with Velocity Auto Care Expansion
Valvoline (NYSE: VVV) franchise operator Velocity Auto Care, a portfolio company of Franchise Equity Partners, has reached 50 Valvoline Instant Oil Change service centers after opening a new location at 2930 W Trenton Road in Edinburg, Texas.
Rhea-AI Summary
Valvoline (NYSE: VVV) franchise operator Velocity Auto Care, a portfolio company of Franchise Equity Partners, has reached 50 Valvoline Instant Oil Change service centers after opening a new location at 2930 W Trenton Road in Edinburg, Texas. According to Franchise Equity Partners, this is the 12th location opened since FEP partnered with Velocity in December 2024 to acquire 38 franchise locations from Valvoline and enter a seven-year development agreement to add 75 more centers across Texas.
Velocity now operates six service centers in the Rio Grande Valley and has 18 additional locations in development, all expected to open by the end of 2027, with expansion focused on Austin, El Paso, Midland-Odessa, the Rio Grande Valley, San Antonio, Corpus Christi, Las Cruces (New Mexico) and other high-growth markets in Central, South and West Texas.
Positive
- 50 Valvoline Instant Oil Change locations now operated by Velocity Auto Care
- 38 franchise locations acquired in December 2024 under FEP partnership
- Seven-year development agreement for 75 additional service centers in Texas
- 18 new service centers currently in development, targeted by end of 2027
- Six Valvoline Instant Oil Change locations now operating in the Rio Grande Valley
- Planned annual growth of 9–12 new locations on average
Negative
- None.
Details
News Market Reaction – VVV
In the Aug 5 session, VVV declined 5.86%, reflecting a notable negative market reaction. Argus tracked a trough of -4.2% from its starting point during tracking. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility. Trading volume was elevated at 2.8x the daily average, suggesting increased selling activity.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Service centers
- 50 locations
- Current Velocity Auto Care milestone
- Additional centers in development
- 18 service centers
- Expected to open by the end of 2027
- Centers opened since acquisition
- 12 locations
- Since the December 2024 acquisition
- Acquired locations
- 38 franchise locations
- Acquired from Valvoline in December 2024
- Development agreement
- 75 service centers
- Additional development over seven years
- Development period
- Seven years
- Term of the development agreement
- Regional centers
- Six service centers
- Velocity Auto Care's Rio Grande Valley operations
- Annual opening target
- 9 to 12 new locations annually
- Velocity Auto Care's stated expansion pace
Historical Context
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Two directors joined the board and received committee assignments.
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The company scheduled its third-quarter financial results and investor webcast.
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Survey findings indicated demand for convenient vehicle maintenance services.
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The quick-lube brand received its twelfth talent-development recognition.
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Valvoline launched a campaign promoting vehicle maintenance decisions.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Achievement reflects continued expansion following 2024 acquisition, with 18 additional service centers planned through 2027
The
"Reaching 50 locations is an important accomplishment that demonstrates the strength of our partnership with Velocity Auto Care and our shared commitment to thoughtful, long-term growth," said Mike Esposito, Co-Founder and Co-Managing Partner of Franchise Equity Partners. "Since the acquisition, the Velocity team has executed an ambitious expansion strategy while maintaining a focus on operational excellence and delivering an exceptional customer experience. We look forward to continuing that momentum across our development territory."
Velocity Auto Care has continued expanding throughout its designated territory following the 2024 acquisition, including opening the first-ever Valvoline Instant Oil Change location in the Rio Grande Valley in 2025. The company now operates six service centers in the region.
Velocity Auto Care currently has 18 additional service centers in development, all expected to open by the end of 2027. Expansion over the next 18 months will focus on
"Our development pipeline reflects the significant opportunity we see across our territory," said Robert Fish, CEO of Velocity Auto Care. "We're building strategically in high-growth communities and remain on track to add an average of nine to 12 new locations annually as we continue working toward our long-term goal."
The opening underscores Franchise Equity Partners' strategy of partnering with experienced franchise operators to accelerate growth through operational support, strategic investment and disciplined expansion.
For more information about Franchise Equity Partners, please visit fep-us.com. For more information about Valvoline Instant Oil Change, visit vioc.com.
About Franchise Equity Partners:
Franchise Equity Partners is a private investment firm specializing in providing capital to franchise businesses and their owners. Its differentiated approach combines extensive corporate finance and operating experience with an initial target portfolio size of
ABOUT VALVOLINE INC.
Valvoline Inc. (NYSE: VVV) delivers quick, easy, trusted service at more than 2,400 franchised and company-operated service centers across the United States and Canada. The Company completes more than 30 million services annually system-wide, from about 15-minute stay-in-your-car oil changes to a variety of manufacturer-recommended maintenance services such as wiper replacements and tire rotations. At Valvoline Inc., it all starts with our people, including the 13,000 team members who are working to drive the full potential of our core business, deliver sustainable network growth, and innovate to meet the evolving needs of our customers and the car parc. For more information, visit vioc.com.
Contact:
Andrea Mazzola
Tidehouse
954-893-9150
amazzola@tidehouseagency.com
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SOURCE Franchise Equity Partners
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