Introducing Samsung Galaxy S25 Edge on Verizon

Rhea-AI Summary

Verizon announces the launch of the Samsung Galaxy S25 Edge, available for preorder starting May 13, 2025, with general availability on May 30. The device features a thin, light design and comes in Titanium Silver, Icyblue, and Jetblack colors, with 256GB or 512GB storage options starting at $30.55/month for 36 months ($1,099.99 retail).

Verizon offers the S25 Edge for free with any Apple, Google, or Samsung trade-in for new and existing customers on myPlan. The deal includes a 3-year price lock guarantee on myPlan and myHome network plans. Additionally, myPlan customers can bundle Netflix, Max, Disney+, Hulu, and ESPN+ for $20/month, saving over 40%. Business customers can receive up to $1,000 off at verizonbusiness.com.

Positive

• Free Galaxy S25 Edge with any Apple, Google, or Samsung trade-in regardless of condition
• 3-year price lock guarantee on myPlan and myHome network plans
• 40% savings on bundled streaming services (Netflix, Max, Disney+, Hulu, ESPN+)
• Business customers eligible for up to $1,000 off
• 0% APR financing available for 36 months

Negative

• Price guarantee only applies to base monthly rate, excluding taxes, fees, and surcharges
• Trade-in phone must be active on account for 60 days prior for upgrades
• Promo credits end if eligibility requirements are no longer met

Insights

Telecommunications Industry Analyst

Verizon's aggressive Galaxy S25 Edge promotion combines "free" premium devices with 3-year price locks to reduce churn and boost ARPU.

Verizon's announcement of the Galaxy S25 Edge promotion reveals a calculated strategy to address critical business challenges in a highly competitive wireless market. The carrier is offering the $1,099.99 flagship device "on us" with any Apple, Google, or Samsung trade-in regardless of condition - an unusually aggressive offer that accepts even damaged devices. This suggests Verizon is prioritizing customer acquisition and retention over immediate hardware margin.

The 3-year price lock guarantee is particularly significant as it serves multiple strategic purposes: it reduces churn by creating a longer customer commitment without requiring traditional contracts, provides bill stability that customers value, and locks subscribers into higher-ARPU plans (minimum $65/month with AutoPay). By requiring the Unlimited Ultimate, Plus or Welcome plans for the promotion, Verizon is steering customers toward higher-value service tiers.

Verizon is also leveraging content bundling economics with the myPlan perks structure offering Netflix, Max, Disney+, Hulu and ESPN+ for $20/month - a 40% discount. This content strategy creates additional switching costs for subscribers while potentially improving ARPU with add-on purchases.

The timing of this promotion indicates Verizon is making a strategic push to boost Q2 2025 subscriber numbers and improve postpaid phone net additions - a key performance metric watched by investors. The broad trade-in eligibility suggests Verizon is targeting both competitor switching and securing upgrades from existing customers who might otherwise leave, addressing both sides of the churn equation through a premium device offer.

Get a Verizon 3-year price-lock guarantee and a new Galaxy S25 Edge on us with myPlan and any trade-in from Apple, Google or Samsung

NEW YORK, May 12, 2025 (GLOBE NEWSWIRE) --

[What’s new]

Introducing the Samsung Galaxy S25 Edge: where unparalleled elegance meets uncompromising power. This groundbreaking device, available at Verizon, offers the advanced capabilities of the Galaxy S25 Ultra in an exceptionally thin and light smartphone.

Verizon preorders start May 13 in Titanium Silver, Icyblue and Jetblack, with 256GB or 512GB storage starting at $30.55/month for 36 months (0% APR; $1,099.99 retail). Galaxy S25 Edge will be widely available on May 30.

[Why Verizon is the best place to get a Galaxy S25 Edge]

• Galaxy S25 Edge, on us, with select trade-in and 3-year price lock: For a limited time, new and current Verizon customers on any myPlan can get a new Galaxy S25 Edge on us when they trade in any Apple, Google or Samsung smartphone, regardless of its condition. Verizon continues to provide value for its customers with an industry-leading guarantee — a 3-year price lock on all myPlan and myHome network plans and free satellite texting. Price guarantee applies to base monthly rate only.
• Perks built for you: myPlan and myHome customers can save over 40% on five of the most popular subscription services, Netflix & Max and Disney+, Hulu and ESPN+. All 5 for just $20/mo. Choose what you want, when you want it.
  

[How to get your Galaxy S25 Edge]

• Visit verizon.com, the My Verizon app or a Verizon store to preorder your Galaxy S25 Edge starting May 13.
• Verizon Business customers can get up to $1,000 off the Galaxy S25 Edge at verizonbusiness.com.
• Visible customers can purchase the new Galaxy S25 Edge at visible.com starting May 30.
• Galaxy S25 Edge will be widely available on May 30.

Smartphone offer: $1,099.99 (256 GB only) purchase w/new or upgrade smartphone line on Unlimited Ultimate, postpaid Unlimited Plus or Unlimited Welcome plan (min. $65/mo w/Auto Pay (+taxes/fees) for 36 mos) req'd. Less $1,100 trade-in/promo credit applied over 36 mos.; promo credit ends if eligibility req’s are no longer met; 0% APR. For upgrades, trade-in phone must be active on account for 60 days prior to new device purchase. Trade-in must be from Samsung, Apple or Google; trade-in terms apply.

3-yr price guarantee: myPlan: Applies to the then-current base monthly rate for your talk, text, and data. Excludes taxes, fees, surcharges, additional plan discounts or promotions, and third-party services. Void if any of the lines are canceled or moved to an ineligible plan. Plan perks, taxes, fees, and surcharges are subject to change. myHome: Price guarantee for 3-5 years, depending on internet plan, for new and existing myHome customers. Applies only to the then-current base monthly rate exclusive of any other setup and additional equipment charges, discounts or promotions, plan perk and any other third-party services.

Business offer: New line or device upgrade w/device payment agmt & My Biz Plan w/$20 monthly add-on spending or Business Unlimited Pro plan req’d. Up to $1,000 credit, varying by smartphone trade-in, applied to acct over the term of your agmt (up to 36 mos, 0% APR); promo credit ends when eligibility requirements are no longer met. Select biz customers w/6 or more mos of VZ service: credits begin in 1-2 bills. Other biz customers: credits begin 2-3 bills after trade-in is received by VZ. Smartphone trade-in must be received by VZ w/in 90 days & meet program requirements. Credit(s) will be charged back to acct if trade-in is not received within 90 days, differs from appraisal and/or does not meet program requirements. Most trade-in device conditions accepted; exclusions apply. 10-line trade-in limit per order. Cannot be combined with other device offers. Offer ends 6.30.2025.

Media Contact:
George Koroneos
george.koroneos@verizon.com
Social: @GLKcreative

FAQ

When will the Samsung Galaxy S25 Edge be available at Verizon?

The Galaxy S25 Edge will be available for preorder at Verizon starting May 13, 2025, with wide availability beginning May 30, 2025.

How much does the Verizon Galaxy S25 Edge cost?

The Galaxy S25 Edge starts at $30.55/month for 36 months (0% APR) or $1,099.99 retail for the 256GB model.

What are the trade-in requirements for Verizon's free Galaxy S25 Edge offer?

Customers can trade in any Apple, Google, or Samsung smartphone, regardless of condition, when signing up for a myPlan to receive the Galaxy S25 Edge for free.

What storage options and colors are available for the Verizon Galaxy S25 Edge?

The Galaxy S25 Edge is available in 256GB or 512GB storage options and comes in Titanium Silver, Icyblue, and Jetblack colors.

What streaming benefits do Verizon myPlan customers get with the S25 Edge?

myPlan customers can save over 40% by bundling Netflix, Max, Disney+, Hulu, and ESPN+ for $20/month.