Black Friday Comes Early: Wayfair's Five-Day Mega Sale Starts July 24

Rhea-AI Summary

Wayfair (NYSE:W) has announced its Black Friday in July mega sale event, running from July 24-28, 2025, offering up to 80% off across all home categories. The five-day shopping event features flash deals, doorbusters, and exclusive savings for Wayfair Rewards members.

Early access begins July 23 exclusively through the Wayfair app. The sale includes notable deals such as $799 off Sealy Memory Foam Mattresses and 80% off Henckels Knife Sets. The event spans across Wayfair's family of brands including AllModern, Joss & Main, and Birch Lane, with free shipping on most items.

Positive

• Up to 80% discounts across all categories could drive significant sales volume
• Free shipping offer may increase conversion rates
• Multi-channel availability through online, app, and physical stores enhances accessibility
• Early access through app could boost app downloads and customer engagement

Negative

• Heavy discounting could impact profit margins
• Timing far ahead of traditional Black Friday may affect Q4 holiday sales

Up to 80% percent off all things home July 24-28

BOSTON, July 17, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, is kicking off Black Friday in July, a five-day shopping event with blockbuster savings that can't wait for November.

From July 24-28, shoppers can score up to 80% off across all categories, with 24-hour flash deals, limited-quantity doorbusters, and bonus savings for Wayfair Rewards members. Featured brands include Blackstone, Cuisinart, Sealy, and SharkNinja.

For those who want first dibs, early access begins July 23 exclusively in the Wayfair app. Everything ships free (*some exclusions apply), including thousands of Wayfair Verified items handpicked and vetted by Wayfair's product experts.

"We're bringing customers the kind of deals they expect from Black Friday: big, bold, and unbeatable," said Jon Blotner, President of Commercial and Operations at Wayfair. "This event delivers value and variety to help consumers refresh their homes and businesses just in time for back-to-school and the fall season."

Preview Top Deals

July 24 - 28, Wayfair shoppers can save up to 80 percent across all styles and categories. Here's a preview of some of Wayfair's top Black Friday in July deals:

• Save $799 on the Sealy Memory Foam Mattress for $399.99
• 80% off Henckels Knife Set for $119.99
• 55% off Wayfair Basics Sheet Set for $18.99
• 80% off Spode Dinnerware Set for $109.99

The sale will be available on Wayfair and across its family of brands, including AllModern, Joss & Main, and Birch Lane. Wayfair Professional members will also have access to exclusive Pro-only deals on thousands of products. Customers can shop online, through the Wayfair app, or in person, taking advantage of unique in-store offers at the Wayfair store outside Chicago, as well as all AllModern, Joss & Main, and Birch Lane retail stores.

About Wayfair

Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.

Wayfair's family of brands includes:

• Wayfair: Every style. Every home.
• AllModern: Modern made simple.
• Birch Lane: Classic style for joyful living.
• Joss & Main: The ultimate style edit for home.
• Perigold: The destination for luxury home.
• Wayfair Professional: A one-stop Pro shop.

Wayfair generated $11.9 billion in net revenue for the 12 months ended March 31, 2025 and is headquartered in Boston, Massachusetts with global operations.

Wayfair Media Relations:
PR@wayfair.com

Wayfair Investor Relations:
Ryan Barney
IR@wayfair.com 

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SOURCE Wayfair Inc.

FAQ

When is Wayfair's Black Friday in July 2025 sale?

Wayfair's Black Friday in July sale runs from July 24-28, 2025, with early access beginning July 23 exclusively through the Wayfair app.

What are the biggest discounts during Wayfair's July 2025 sale?

Wayfair is offering up to 80% off across all categories, including a Sealy Memory Foam Mattress for $399.99 ($799 off) and 80% off Henckels Knife Sets at $119.99.

How can customers access Wayfair's Black Friday in July 2025 deals?

Customers can shop through Wayfair's website, mobile app, and physical stores, including the Wayfair store outside Chicago and all AllModern, Joss & Main, and Birch Lane retail locations.

Do Wayfair Rewards members get extra benefits during the July 2025 sale?

Yes, Wayfair Rewards members receive bonus savings during the sale, and Wayfair Professional members have access to exclusive Pro-only deals on thousands of products.

Is shipping free during Wayfair's July 2025 Black Friday sale?

Yes, shipping is free on most items during the sale period, including thousands of Wayfair Verified items (some exclusions apply).