Way Day Returns April 26-28: Savings to Refresh Every Space

Rhea-AI Summary

Wayfair (NYSE:W) has announced the return of Way Day, its biggest annual sale event, running from April 26-28, 2025. The three-day global sale will feature discounts up to 80% off across Wayfair's platforms, including online and in-store locations for Wayfair, AllModern, Birch Lane, and Joss & Main.

The event will showcase deals from major brands like Blackstone, Samsung, Keurig, Serta, and Bissell, with new flash deals dropping every 24 hours. Wayfair Rewards members receive early access starting April 25 and earn 5% back on purchases. The sale includes:

• Free shipping sitewide
• 24-hour flash deals throughout the event
• Special in-store promotions and activities
• Exclusive deals for Wayfair Professional members
• Daily deals and doorbusters starting April 17

Positive

• Major sale event potentially driving significant revenue and customer acquisition
• Free shipping and assembly services could increase customer conversion rates
• Multi-channel approach combining online and physical store presence
• Strategic timing aligned with spring home improvement season
• Loyalty program integration encouraging customer retention

Negative

• Deep discounts up to 80% may impact profit margins
• Free shipping and assembly services could increase operational costs
• -time flash deals may create inventory management challenges

Wayfair's biggest event of the year delivers unbeatable deals up to 80% off and new deals dropping every 24 hours to help shoppers make the most of every home update

BOSTON, April 17, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced that its annual Way Day will kick off on Saturday, April 26 at 12 a.m. ET. The global three-day sale is Wayfair's biggest event of the year. Way Day runs online and in-stores for Wayfair, AllModern, Birch Lane, and Joss & Main, with additional Pro-exclusive deals available for Wayfair Professional members.

As customers look for smart ways to upgrade their homes, Way Day arrives at the perfect time – offering exceptional savings across trusted brands like Blackstone, Samsung, Keurig, Serta and Bissell. New flash deals will drop every 24 hours, and Wayfair customers will find epic savings on thousands of our Verified items – handpicked by our product specialists for their outstanding quality and value. Wayfair Rewards members enjoy early access and earn 5% back on every purchase.

"We know that now, more than ever, customers are looking to make thoughtful choices when it comes to their homes," said Wayfair's President of Commercial and Operations, Jon Blotner. "Way Day is our moment to help them do just that – with unbeatable deals, incredible selection, and the convenience of free and easy delivery. Whether it's tackling spring organization, upgrading an outdoor space, or finding that perfect finishing touch, Way Day helps customers create spaces they love with value they feel good about."

This Way Day, customers will find a number of ways to save:

• Deals on Deals: Starting April 17 and running through April 28, we're dropping can't-miss daily deals and Way Day doorbusters. Check back often for fresh savings from top brands like Hamilton Beach, Kelly Clarkson Home, Viking, Blackstone, Keurig, Bissell, and our exclusive Wayfair Sleep and Wayfair Basics—while supplies last!
• Exclusive Wayfair Rewards Perks: New members who sign up between April 17-28 can enjoy 50% off their first year of Wayfair Rewards membership (with code; restrictions apply), unlocking 5% back in rewards on all merchandise, free shipping on all items, priority customer service, and more. Plus, members will get 24-hour early access to Way Day deals starting April 25.
• 24-Hour Flash Deals: Thousands of limited-time, 24-hour deals will be available throughout all three days of Way Day. Act fast – once they're gone, they're gone!
• Free & Easy Delivery: Wayfair will offer free shipping sitewide throughout all three days of Way Day*, with many items available for free full service delivery – fully assembled and delivered to your room of choice. Thousands of in-stock items are ready to ship fast, so your finds arrive right on time.
• Save In-Store: Enjoy exclusive in-store savings with doorbusters, register-to-win prizes, and family-friendly fun at the Wayfair store in the Chicago area. Stop by for an appearance from Benny The Bull on Saturday, April 19 from 10:00-10:45 a.m. CT as part of Wayfair's official partnership with the Chicago Bulls, plus live DJs, balloon artists, magicians, and more. In-store offers will also be available at all AllModern, Birch Lane, and Joss & Main locations.

About Wayfair

Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.

Wayfair's family of brands includes:

• Wayfair: Every style. Every home.
• AllModern: Modern made simple.
• Birch Lane: Classic style for joyful living.
• Joss & Main: The ultimate style edit for home.
• Perigold: The destination for luxury home.
• Wayfair Professional: A one-stop Pro shop.

Wayfair generated $11.9 billion in net revenue for the year ended December 31, 2024 and is headquartered in Boston, Massachusetts with global operations.

Wayfair Media Relations:
PR@wayfair.com

OR

wayfair@praytellagency.com

Wayfair Investor Relations:
IR@wayfair.com 

*Additional shipping charges may apply for Alaska, Hawaii, and U.S. Territories. Due to shipping constraints, non-standard items such as flooring or specific large fixtures might not be eligible for free shipping.

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SOURCE Wayfair Inc.

FAQ

When is Wayfair's Way Day 2025 and how long does it last?

Way Day 2025 starts on April 26 at 12 a.m. ET and runs for three days through April 28, featuring deals up to 80% off.

What are the maximum discounts available during Wayfair's Way Day 2025?

Wayfair (W) is offering discounts of up to 80% off during Way Day 2025, with new flash deals dropping every 24 hours.

Do Wayfair Rewards members get special benefits during Way Day 2025?

Yes, members get 24-hour early access starting April 25, earn 5% back on purchases, and new members can get 50% off their first year membership between April 17-28.

Which major brands are participating in Wayfair's Way Day 2025 sale?

The sale includes deals from brands like Blackstone, Samsung, Keurig, Serta, Bissell, Hamilton Beach, Kelly Clarkson Home, and Viking.

Is free shipping available during Wayfair's Way Day 2025?

Yes, Wayfair offers free shipping sitewide during all three days of Way Day, with many items eligible for free full-service delivery including assembly.