Wayfair Teams Up with Olympic Gold Medal Gymnast Shawn Johnson East in "House to Home" Series
Wayfair (NYSE: W) has announced a collaboration with Olympic gold medalist Shawn Johnson East for its 'House to Home' video series.
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Wayfair (NYSE: W) has announced a collaboration with Olympic gold medalist Shawn Johnson East for its 'House to Home' video series. The series showcases Johnson East's Nashville home, highlighting how she transformed her living space with Wayfair products. As a mom of three, she demonstrates balancing style and function in her design choices.
The collaboration includes a Wayfair x Shawn Johnson East product line, featuring items like the Joss & Main Shae Fixed Top Dining Table and Wade Logan Carrrena Boucle Upholstered Swivel Armchair. The series, captured by photographer Todd Selby, is available across Wayfair's digital and social properties, as well as in their seasonal print catalog.
Wayfair, headquartered in Boston, generated $12.0 billion in net revenue for 2023 and operates multiple home decor brands including AllModern, Birch Lane, and Joss & Main.
Positive
- Collaboration with high-profile Olympic athlete Shawn Johnson East may increase brand visibility
- Launch of new product line 'Wayfair x Shawn Johnson East' could drive sales
- Multi-channel marketing approach including digital, social, and print catalog
Negative
- None.
Details
News Market Reaction – W
The recorded move for W in the trading session of this news was -7.10%.
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The multi-channel video series portrays the beauty of real moments, real families, and real homes
As a Hall of Fame and Olympic gold medal-winning gymnast, Johnson East is no stranger to balance, effortlessly harmonizing both style and function in her design choices. From hosting both dinner parties and science experiments in her kitchen to incorporating neutral, washable fabrics in her living room, she shows consumers how she has embraced the comfort and chaos that comes with family life.
"Shawn was the perfect person to partner with for this series," said Wayfair Brand Creative Director Kyle Wright. "Not only is she an inspiring, world-renowned athlete, but she's a super mom of three, who, like many of our customers, is in the early stages of building her family home. We're honored that she let us peel back the curtain and share how her family's personality shines through in her decor and through this new product collaboration with Wayfair."
Johnson East's unique style is brought to life by layering soft silhouettes, textured upholstery, and pattern play textiles to an otherwise neutral, yet contemporary interior. Consumers that find inspiration in her home can achieve this refresh using pieces from the Wayfair x Shawn Johnson East collaboration. Some of Shawn's picks include:
- Joss & Main Shae Fixed Top Dining Table
- Willa Arlo Interiors Monette Throw Pillow
- Wade Logan Carrrena Boucle Upholstered Swivel Armchair
- Joss & Main Neruda Slipcovered Sofa
This collaboration, captured by esteemed photographer and director Todd Selby, launches today across Wayfair's digital and social properties, as well as the seasonal print catalog.
Watch Shawn's installment of "House to Home" here, and shop Shawn's product picks from the collaboration here.
About Wayfair
Wayfair is the destination for all things home, in one inspiring place. With quality finds for every style and budget, and a convenient experience from inspiration to installation, Wayfair empowers everyone, everywhere to create a space that is just right for them.
The Wayfair family of brands includes:
Wayfair: Every style. Every home.
AllModern: All of modern, made simple.
Birch Lane: Classic style for joyful living.
Joss & Main: The ultimate style edit for home.
Perigold: The destination for luxury home.
Wayfair Professional: A one-stop Pro shop.
Wayfair generated
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SOURCE Wayfair Inc.
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