GoPro Named Official Wearable Camera Supplier of the WHOOP UCI Mountain Bike World Series
Rhea-AI Summary
GoPro (NASDAQ:GPRO) renewed a two-year partnership with Warner Bros. Discovery (WBD) Sports Europe as the Official Wearable Camera Supplier of the WHOOP UCI Mountain Bike World Series. GoPro will outfit riders with helmet-mounted cameras for live and recorded rider-perspective coverage across all UCI Downhill World Cup rounds.
Integrations extend to Cross-Country and Enduro, include course branding, a consumer expo experience, and season-long content featuring athletes like Jackson Goldstone. The 2026 season begins May 1 in Mona YongPyong, South Korea. Product mentions include GoPro MAX2 and HERO13 Black + Ultra Wide Lens.
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News Market Reaction – WBD
In the Mar 18 session, WBD declined 1.05%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Feb 27 | Acquisition agreement | Positive | +1.2% | Paramount to acquire WBD for $31 per share with large synergy targets. |
| Feb 26 | Competing bid update | Negative | -2.2% | Netflix declines to match Paramount Skydance offer, reducing competitive tension. |
| Feb 26 | Deal terms detail | Positive | -2.2% | Paramount outlines superior $31 cash proposal with large fees and commitments. |
| Feb 26 | Board proposal view | Positive | -2.2% | Board deems revised Paramount Skydance proposal a Company Superior Proposal. |
| Feb 26 | Earnings release | Neutral | -0.3% | Q4 and full-year 2025 results with standard call and materials posted. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent trading around WBD has been dominated by merger-related headlines. A clearly positive acquisition announcement saw a small gain, but several subsequent constructive merger updates coincided with declines, indicating mixed or skeptical market reactions to deal developments.
Over the past month, Warner Bros. Discovery news flow has centered on its pending acquisition by Paramount Skydance at $31.00 per share, valuing WBD at $81B equity and $110B enterprise value. Multiple February 2026 releases detailed superior proposal determinations, ticking fees, and sizable termination fees, yet several of these ostensibly positive updates saw shares trade lower. An earnings release on Feb 26, 2026 had only a modest impact. Against this backdrop, today’s sports-content partnership news is relatively minor versus the ongoing strategic transaction.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Two-Year Extension Marks GoPro's Fourth Consecutive Year Powering Immersive, Athlete-POV Coverage Across UCI Downhill World Cup Rounds
As part of the agreement, GoPro will continue to equip riders with helmet-mounted cameras to deliver live and recorded rider-perspective content across all UCI Downhill World Cup rounds. Top downhill athletes—including reigning Men Elite UCI Downhill World Cup overall champion and GoPro Athlete Jackson Goldstone—will feature in GoPro course previews and season-long content shared across the WHOOP UCI Mountain Bike World Series channels and GoPro's own @GoProBike channels on Instagram and YouTube. GoPro integrations will also continue across Cross-Country and Enduro categories, in addition to dedicated course branding and a consumer expo experience.
"Enabling athletes to capture their perspective in the moment is what GoPro is all about, and we're excited to continue our support of the WHOOP UCI Mountain Bike World Series—one of the best showcases of mountain bike racing in the world," said GoPro SVP of Global Marketing and Digital Commerce, Rick Loughery. "We love seeing these riders put our products to the test, and we can't wait to experience the moments they capture as they take on the sport's most challenging courses."
"We're thrilled to continue our partnership with GoPro for the WHOOP UCI Mountain Bike World Series," said WBD Sports Vice President of Cycling Events, Chris Ball. "This relationship is built on long standing trust and a shared vision, developed over many years of close collaboration. Our ambition is always to put fans right at the heart of the action, and no one does that better than GoPro. Their innovative camera technology delivers truly immersive perspectives, bringing the intensity, speed and emotion of racing to our broadcasts and digital."
The 2026 WHOOP UCI Mountain Bike World Series season kicks off May 1 in Mona YongPyong,
To learn more about GoPro MAX2, HERO13 Black + Ultra Wide Lens, and other mounts and accessories designed for mountain biking, visit GoPro.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX and their respective logos are trademarks or registered trademarks of GoPro, Inc. in
About the UCI
Founded on April 14, 1900, in
About Warner Bros. Discovery Sports Europe
WBD Sports Europe represents WBD's portfolio of sports brands, channels, and platforms in
*HBO Max is available in
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SOURCE GoPro, Inc.