Webuy Global Ltd. and CTG MICE Service Company Limited., a Subsidiary of China Tourism Group, Sign Landmark Agreement to Boost Inbound Tourism to China
Webuy Global Ltd. (NASDAQ:WBUY) has signed a strategic Memorandum of Understanding (MOU) with CTG MICE Service Company Limited, a subsidiary of China's largest state-owned tourism enterprise. The partnership aims to facilitate the annual arrival of at least 20,000 Chinese inbound travelers to China.
Through Webuy's travel vertical WeTrip, the collaboration will provide AI-powered itinerary planning, VIP customs clearance, and premium hospitality services. CTG Travel will serve as WeTrip's exclusive inbound travel service provider in China, offering visa facilitation, conference support, and exclusive access to heritage sites.
Webuy Global Ltd. (NASDAQ:WBUY) ha firmato un Memorandum d'Intesa strategico (MOU) con CTG MICE Service Company Limited, una controllata della più grande impresa turistica statale cinese. La collaborazione punta a facilitare l'arrivo annuale di almeno 20.000 viaggiatori cinesi in ingresso in Cina.
Attraverso la divisione viaggi di Webuy, WeTrip, la partnership offrirà pianificazione degli itinerari basata su intelligenza artificiale, sdoganamento VIP e servizi di ospitalità di alto livello. CTG Travel sarà il fornitore esclusivo di servizi di viaggio inbound per WeTrip in Cina, garantendo assistenza per i visti, supporto per conferenze e accesso esclusivo a siti storici.
Webuy Global Ltd. (NASDAQ:WBUY) ha firmado un Memorando de Entendimiento estratégico (MOU) con CTG MICE Service Company Limited, una filial de la mayor empresa turística estatal de China. La alianza tiene como objetivo facilitar la llegada anual de al menos 20,000 viajeros chinos entrantes a China.
A través del área de viajes de Webuy, WeTrip, la colaboración ofrecerá planificación de itinerarios con inteligencia artificial, aduanas VIP y servicios de hospitalidad premium. CTG Travel será el proveedor exclusivo de servicios de viaje inbound para WeTrip en China, brindando facilidades para visas, apoyo en conferencias y acceso exclusivo a sitios patrimoniales.
Webuy Global Ltd. (NASDAQ:WBUY)는 중국 최대 국영 관광기업 자회사인 CTG MICE Service Company Limited와 전략적 양해각서(MOU)를 체결했습니다. 이번 파트너십은 매년 최소 20,000명의 중국인 입국 여행객 유치를 목표로 합니다.
Webuy의 여행 부문인 WeTrip을 통해 AI 기반 일정 계획, VIP 통관 서비스, 프리미엄 환대 서비스를 제공합니다. CTG Travel은 중국 내 WeTrip의 독점 입국 여행 서비스 제공업체로서 비자 지원, 회의 지원 및 유적지 독점 접근 권한을 제공합니다.
Webuy Global Ltd. (NASDAQ:WBUY) a signé un protocole d'accord stratégique (MOU) avec CTG MICE Service Company Limited, une filiale de la plus grande entreprise touristique publique de Chine. Ce partenariat vise à faciliter l'arrivée annuelle d'au moins 20 000 voyageurs chinois entrants en Chine.
Grâce à la branche voyage de Webuy, WeTrip, la collaboration offrira une planification d'itinéraires assistée par IA, un dédouanement VIP et des services d'hospitalité haut de gamme. CTG Travel sera le fournisseur exclusif de services de voyages entrants pour WeTrip en Chine, proposant une facilitation des visas, un soutien aux conférences et un accès exclusif aux sites patrimoniaux.
Webuy Global Ltd. (NASDAQ:WBUY) hat ein strategisches Memorandum of Understanding (MOU) mit CTG MICE Service Company Limited, einer Tochtergesellschaft des größten staatlichen Tourismusunternehmens Chinas, unterzeichnet. Die Partnerschaft zielt darauf ab, jährlich mindestens 20.000 chinesische Inbound-Reisende nach China zu bringen.
Über Webuys Reisebereich WeTrip wird die Zusammenarbeit KI-gestützte Reiseplanung, VIP-Zollabfertigung und erstklassige Gastfreundschaft bieten. CTG Travel wird als exklusiver Inbound-Reisedienstleister von WeTrip in China fungieren und Visaerleichterungen, Konferenzunterstützung sowie exklusiven Zugang zu Kulturerbestätten bieten.
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Insights
Webuy's strategic partnership with China's largest state-owned tourism enterprise unlocks significant growth potential in China's reopening travel market.
The strategic MOU between Webuy Global and CTG MICE represents a significant market opportunity for Webuy's travel vertical, WeTrip. This partnership with a subsidiary of China's largest state-owned tourism enterprise positions Webuy advantageously in China's reopening tourism market. The agreement to jointly facilitate at least 20,000 annual Chinese inbound travelers provides a concrete growth metric that could translate to meaningful revenue expansion for Webuy's travel division.
What makes this deal particularly valuable is the exclusivity component - CTG Travel will serve as WeTrip's exclusive inbound travel service provider in China. This creates a competitive moat around Webuy's China operations and grants privileged access to premium services like fast-track VIP customs clearance that few competitors can match. The timing coincides perfectly with China's reopening to international tourism, allowing Webuy to establish an early-mover advantage in this recovering market.
The partnership's focus on high-value offerings including visa facilitation, exclusive heritage site access, and premium hospitality services suggests this targets higher-margin travel segments rather than budget tourism. By integrating AI-powered itinerary planning with CTG's extensive local infrastructure, Webuy can scale efficiently while maintaining service quality. This positions WeTrip to capture meaningful market share in China's inbound tourism sector with relatively controlled operational costs.
Singapore, June 27, 2025 (GLOBE NEWSWIRE) -- Webuy Global Ltd. (Nasdaq: WBUY) (“Webuy” or the “Company”), a fast-growing Southeast Asian e-commerce and travel technology company, has entered into a strategic Memorandum of Understanding (MOU) with CTG MICE Service Company Limited.(“CTG MICE”), a subsidiary of China Tourism Group Travel Services Co. Ltd., which is part of China Tourism Group Corporation Limited (“CTG”), the largest state-owned tourism enterprise in China. The partnership aims to jointly develop and scale inbound tourism services to China.
Under this landmark partnership, both companies will jointly facilitate the annual arrival of at least 20,000 Chinese inbound travelers by enhancing infrastructure, designing curated travel routes, and delivering premium VIP services. By leveraging AI-powered itinerary planning, real-time support, and seamless travel experiences, the collaboration seeks to position China as a premier global destination for cultural tourism.
A Strategic Alliance for a New Era of Travel
As China reopens to the world, this strategic partnership arrives at a pivotal moment. Webuy’s travel vertical WeTrip, known for delivering immersive, intelligent, and personalized travel solutions, will work closely with under CTG Travel to deliver a seamless end-to-end experience. Offerings will include visa facilitation, conference support, and exclusive access to heritage sites.
CTG Travel will serve as WeTrip’s exclusive inbound travel service provider in China. The collaboration also includes:
- Access to fast-track VIP customs clearance and premium hospitality services.
- Customized city itineraries, heritage and cultural tours, and smart retail integration.
- Jointly curated campaigns such as “Cultural Tourism Going Global” and “International Cultural Exchange” to promote China's soft power and destination branding.
Bin Xue, CEO of Webuy Global Ltd, commented: "Our mission has always been to make travel more meaningful and accessible. This partnership marks a significant milestone in our growth strategy, as we work to bring the best of China to global travelers through technology, trust, and collaboration."
About Webuy Global Ltd.
Webuy Global Ltd. is a technology-driven company transforming community e-commerce and travel across Southeast Asia. The Company enhances its group-buy model with predictive AI, personalized recommendations, and community-led engagement, while its travel vertical delivers curated itineraries and real-time support through its proprietary AI Travel Consultant. Webuy is committed to delivering high-quality, affordable products and travel services that improve the lives of millions across the region. For more information, visit https://www.webuy.global/.
About CTG MICE
A subsidiary of CTG Travel, CTG MICE specializes in providing “one-stop’ comprehensive MICE services for institutional clients such as central enterprises, government entities, and Fortune Global 500 companies. Its multifaceted business covers conference services, international convention services, customized incentive travel services, exhibitions, business investigation and training, event planning and sports events, airport VIP services, and more. CTG Travel is part of CTG, under which there are two publicly listed subsidiaries: China Travel International Investment Hong Kong Limited (HKEX: 00308) and CTG Duty-Free (HKEX: 01880). CTG MICE is committed to riding the wave of market innovation and development, focusing on strengthening its business and professional capabilities to build an elite team as well as exerts quality services to maximize its customers’ commercial values and aspires to become the benchmark of China’s MICE tourism service industry.
Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from those projected due to various factors, including operational execution, market dynamics, and regulatory requirements. Webuy Global Ltd. undertakes no obligation to update any forward-looking statements, except as required by law.

Webuy Global Ltd. ir@webuy.global