WEBUY GLOBAL LTD. Continues Indonesia Expansion with Opening of New Surabaya Travel Retail Outlet
Rhea-AI Summary
WEBUY GLOBAL LTD (Nasdaq: WBUY) announced the opening of a new travel retail outlet in Surabaya, Indonesia, with a grand opening noted as November 28, 2026. The outlet expands the company's Indonesia travel footprint following Jakarta and uses a retail-led, digital-integrated operating model with AI-enabled tools for localized customer engagement and offline consultation.
The company reported its Indonesia travel business delivered ~200% year‑over‑year sales growth and achieved its highest monthly sales in November 2025. Management named a local brand ambassador and said it will evaluate further expansion into Medan and Bandung using a repeatable retail-plus-digital framework.
Positive
- Sales +200% YoY in Indonesia travel business
- Recorded highest monthly sales in November 2025
- Opened a Surabaya travel outlet to expand local retail footprint
- Appointed a local brand ambassador to boost market awareness
- Plans repeatable retail-plus-digital expansion framework
Negative
- Press materials list grand opening Nov 28, 2026 despite a Dec 16, 2025 announcement date
News Market Reaction
On the day this news was published, WBUY gained 0.56%, reflecting a mild positive market reaction. Argus tracked a peak move of +6.5% during that session. Our momentum scanner triggered 7 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $22K to the company's valuation, bringing the market cap to $4M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Pre-news, WBUY fell 10.1% while peers were mixed: JWEL rose 17.24%, whereas YJ, WNW, IPW, and JFBR declined between 1.32% and 5.34%, pointing to stock-specific pressure rather than a unified sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Education partnership | Positive | +106.1% | Cross-border education and cultural programs with WITSTAR to diversify growth. |
| Aug 01 | Follow-on closing | Negative | +0.9% | Completion of follow-on offering with new shares and pre-funded warrants. |
| Jul 31 | Offering pricing | Negative | -16.6% | Pricing of follow-on equity and pre-funded warrants at specified per-share levels. |
| Jul 23 | Crypto partnership | Positive | -0.9% | Stablecoin payment initiative with Victory Securities for cross-border transactions. |
| Jul 21 | AI device launch | Positive | -5.4% | Launch of AI Travel Assistant wearable integrated with SkyBear ERP platform. |
Recent history shows frequent divergence: strategic and technology partnerships often saw flat or negative next-day moves, while one partnership produced a sharp gain.
Over the last six months, WBUY has combined capital-raising with strategic initiatives. A July follow-on offering and its pricing introduced dilution alongside a best-efforts structure. Subsequent news focused on technology and partnerships, including a July launch of an AI travel assistant device and a stablecoin payment collaboration, followed by a December cross-border education partnership that saw a 106.09% move. Against this backdrop, the Indonesia outlet expansion continues the theme of leveraging travel and technology capabilities to grow regionally.
Market Pulse Summary
This announcement highlights continued execution of WBUY’s travel-focused strategy, extending its Jakarta retail-led model to Surabaya and supporting Indonesia travel sales that grew about 200% year-on-year with record monthly results in November 2025. Recent history includes capital raises and technology initiatives, such as an AI travel assistant and payment partnerships. Investors may watch how additional Indonesian cities, like Medan and Bandung, are pursued under the same framework and whether strong local growth can offset prior dilution and funding-related concerns.
Key Terms
ai-enabled technology applications technical
AI-generated analysis. Not financial advice.
Singapore, Dec. 16, 2025 (GLOBE NEWSWIRE) -- WEBUY GLOBAL LTD. (Nasdaq: WBUY) today announced the opening of a new travel retail outlet in Surabaya, Indonesia. The outlet held its grand opening on November 28, 2026 and represents an expansion of the Company’s successful Indonesia travel retail footprint following the rollout of its Jakarta travel retail operations.
The Surabaya outlet is based on the Company’s existing retail-led travel model implemented in Jakarta and is intended to support localized customer engagement and offline consultation alongside the Company’s digital travel platform. The Company views the Surabaya opening as a step toward expanding its presence in key Indonesian metropolitan areas.
The Company’s Indonesia travel business has recorded significant year-on-year growth, with total sales increasing by approximately
The Surabaya outlet offers a range of international travel products, including customized China itineraries, Europe tours, and global travel packages covering destinations tailored to leisure travelers, family travel, Muslim-friendly travel options, and seasonal offerings. The outlet functions as a local service point for customer consultation, travel planning, and brand engagement.
As part of its brand-building efforts in Indonesia, the Company has appointed Paramitha Russady, an Indonesian public figure, as a brand ambassador to support local market awareness and outreach initiatives.
“The combination of digital capabilities, localized community operations, and AI-enabled technology applications is central to our operating approach,” said Vincent Xue Bin, CEO of Webuy Global Ltd. “Our experience in Jakarta has informed the continued refinement of this model, and the Surabaya opening represents a further application of that approach in another key Indonesian market”.
Indonesia represents a sizable outbound travel market in Southeast Asia, supported by its large population and growing middle-income consumer base. Building on its operations in Jakarta and Surabaya, the Company plans to continue evaluating expansion opportunities in other major Indonesian cities, including Medan and Bandung. The Company intends to pursue this expansion using a repeatable operating framework that integrates digital customer acquisition, selectively placed retail outlets, and technology-enabled operational tools. Management believes this approach supports the Company’s objective of achieving sustainable growth in its Indonesia travel business over time.
About WEBUY GLOBAL LTD.
WEBUY GLOBAL LTD. (Nasdaq: WBUY) is a technology-driven platform transforming social commerce and travel services across Southeast Asia. The Company provides curated travel experiences, cross-border tour services, and region-wide travel solutions for customers in Indonesia, Singapore, and international markets. Webuy is focused on building an integrated travel ecosystem powered by innovation, service quality, and regional partnerships.
For more information, visit www.webuy.global.
Forward-Looking Statements
This press release contains forward-looking statements involving risks and uncertainties, including statements relating to the Company’s future business plans, growth expectations, expansion strategy, and the anticipated impact of the divestment. Actual results may differ materially due to market conditions, operational execution, regulatory developments, and other factors. The Company undertakes no obligation to revise forward-looking statements except as required by law.
Webuy Global Ltd. Email: ir@webuy.global
FAQ
What did WEBUY (WBUY) announce on December 16, 2025 about Surabaya?
How much did WEBUY's Indonesia travel sales grow for WBUY?
When did WEBUY report its highest monthly sales for WBUY Indonesia?
What services will the new WBUY Surabaya outlet provide?
Will WBUY expand further in Indonesia after Surabaya?
Who did WEBUY appoint to support its Indonesia brand?
