Webuy Global (Nasdaq: WBUY) expands CTG AI travel guide rollout in China

Rhea-AI Filing Summary

WEBUY GLOBAL LTD reported on a business update involving an expanded collaboration with CTG MICE Service Company Limited, a subsidiary of China Tourism Group. The partners plan to deploy Webuy’s AI-powered smart travel guide devices across major museums and cultural attractions in China, targeting a tourism market that recorded about 5.62 billion domestic trips and 131.9 million inbound visitors in 2024.

The handheld AI device is designed for day-long, hands-free use, featuring an 8,000mAh battery, push-to-talk button with wired headset, and voiceprint recognition for clear audio in crowded venues. Connected to Webuy’s proprietary travel database via an AI operating system, it offers personalized, itinerary-aware guidance on where to go, how to plan the day, and what to wear based on local weather, effectively serving as a personal AI tour guide.

Insights

Technology and travel-sector analyst

Webuy extends an AI hardware collaboration in China’s large tourism market, but financial impact is not quantified.

Webuy Global is deepening its collaboration with CTG MICE Service Company Limited to support deployment of AI smart travel guide devices at museums and attractions in China. The filing highlights the scale of China’s tourism sector in 2024, suggesting a potentially large addressable market for technology-enabled travel guidance.

The device combines dedicated hardware, an 8,000mAh battery, push-to-talk controls, and voiceprint recognition to work reliably in crowded, real-world settings. It runs on an open AI operating system linked to Webuy’s proprietary travel database via the MCP protocol, enabling personalized, itinerary-aware recommendations throughout a trip.

Management characterizes this as laying a foundation for “long-term adoption and growth,” but the disclosure does not include revenue, volume commitments, or deployment timelines. The collaboration signals strategic intent in AI travel services, while the actual commercial scale will depend on future implementation details and uptake across Chinese museums and attractions.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of January 2026

WEBUY GLOBAL LTD

(Exact name of registrant as specified in its charter)

35 Tampines Street 92 Singapore 528880

+65 8859 9762

(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F ☒ Form 40-F ☐

EXHIBIT INDEX

Exhibit No.		Description
99.1		WEBUY GLOBAL LTD Expands Second Collaboration with CTG MICE Service Company Limited on AI Travel Devices

1

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	WEBUY GLOBAL LTD
Date: January 13, 2026	By:	/s/ Bin Xue
	Name:	Bin Xue
	Title:	Chief Executive Officer

2

Exhibit 99.1

WEBUY GLOBAL LTD Expands Second Collaboration with CTG MICE Service Company Limited on AI Travel Devices

Singapore, January 12, 2026 – WEBUY GLOBAL LTD (Nasdaq: WBUY) (the “Company” or “Webuy”) today announced an expanded collaboration with CTG MICE Service Company Limited, a subsidiary of China Tourism Group, to support the planned deployment of its AI-powered smart travel guide devices across major museums and cultural attractions in China.

China is one of the world’s largest tourism markets. According to the Ministry of Culture and Tourism of the People’s Republic of China, China recorded approximately 5.62 billion domestic trips and received about 131.9 million inbound visitors in 2024, with domestic tourism spending reaching approximately RMB 5.75 trillion (approximately US$790 billion). With approximately 660,000 licensed tour guides and over 16,000 museums and A-level tourist attractions, the market presents a significant opportunity for scalable, technology-enabled travel guidance.

Designed for real-world travel environments, the Company’s AI smart travel guide device delivers a natural, hands-free experience. It features a high-capacity 8,000mAh battery for all-day use and portable charging, a dedicated push-to-talk button with wired headset for seamless interaction, and advanced voiceprint recognition with near-field audio capture to ensure accurate communication in crowded settings.

Powered by an open AI operating system and connected to the Company’s proprietary travel database via the MCP protocol, the device provides personalized, itinerary-aware guidance — answering questions such as where to go next, how to plan the day, and what to wear based on local weather — effectively acting as a personal AI tour guide throughout the journey.

“This collaboration lays the foundation for the deployment intelligent, scalable travel guidance across one of the world’s largest tourism ecosystems,” said Vincent Xue Bin, CEO of WEBUY GLOBAL LTD, “By combining dedicated AI hardware, proprietary travel intelligence, and strong institutional partnerships, we are positioning this platform for long-term adoption and growth.”

About WEBUY GLOBAL LTD

WEBUY GLOBAL LTD (Nasdaq: WBUY) is a technology-driven platform transforming social commerce and travel services across Southeast Asia. The Company provides curated travel experiences, cross-border tour services, and region-wide travel solutions for customers in Indonesia, Singapore, and international markets. Webuy is focused on building an integrated travel ecosystem powered by innovation, service quality, and regional partnerships.

For more information, visit www.webuy.global.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct. The Company cautions investors that actual results may differ materially from the anticipated results, and encourages investors to read the risk factors contained in the Company’s final prospectus and other reports its files with the U.S. Securities and Exchange Commission (the “Commission”) before making any investment decisions regarding the Company’s securities. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law.

Investor & Media Contact:

WEBUY GLOBAL LTD
Email: ir@webuy.global

FAQ

What did Webuy Global (WBUY) announce in this Form 6-K?

WEBUY GLOBAL LTD announced an expanded collaboration with CTG MICE Service Company Limited, a subsidiary of China Tourism Group, to support the planned deployment of its AI-powered smart travel guide devices across major museums and cultural attractions in China.

Who is CTG MICE Service Company Limited in Webuy Globals collaboration?

CTG MICE Service Company Limited is a subsidiary of China Tourism Group. It is partnering with Webuy Global to help deploy AI smart travel guide devices within Chinas museum and cultural attraction network.

What are Webuy Globals AI smart travel guide devices designed to do?

The devices are designed for real-world travel environments, offering a hands-free, AI-powered guide experience. They feature an 8,000mAh battery, a push-to-talk button with wired headset, and advanced voiceprint recognition, and connect to Webuys proprietary travel database to provide personalized, itinerary-aware guidance throughout a trip.

How large is the tourism market Webuy Global is targeting in China?

According to Chinas Ministry of Culture and Tourism, in 2024 China recorded approximately 5.62 billion domestic trips and about 131.9 million inbound visitors, with domestic tourism spending around RMB 5.75 trillion (approximately US$790 billion). The filing notes there are about 660,000 licensed tour guides and over 16,000 museums and A-level tourist attractions.

How does Webuy Global describe the strategic goal of this AI travel collaboration?

CEO Vincent Xue Bin stated that combining dedicated AI hardware, proprietary travel intelligence, and strong institutional partnerships helps position the platform for long-term adoption and growth in one of the worlds largest tourism ecosystems.

What business areas does Webuy Global (WBUY) focus on?

WEBUY GLOBAL LTD is described as a technology-driven platform transforming social commerce and travel services across Southeast Asia. It offers curated travel experiences, cross-border tour services, and region-wide travel solutions for customers in Indonesia, Singapore, and international markets, with an emphasis on an integrated, innovation-driven travel ecosystem.