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Webuy Global (WBUY) debuts Altitude premium AI-powered travel brand

Filing Impact
(Neutral)
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Form Type
6-K

Rhea-AI Filing Summary

WEBUY GLOBAL LTD. has launched Altitude, an AI-powered premium travel advisory brand, which generated about US$400,000 in travel bookings following its grand opening on January 26, 2026. The brand focuses on immersive visual experiences and AI-driven insights to inspire and plan high-end travel.

The company highlights strong underlying demand for outbound and premium travel from Singapore. In 2023, residents made approximately 9.8 million outbound trips, around 92% of pre-pandemic levels, while average spend per trip rose roughly 24%. Luxury travel spending increased about 37%, and around 73% of Singaporean travellers indicated plans to increase international travel spending, supporting the opportunity for technology-enabled premium services like Altitude.

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Insights

New premium brand launch with early sales, strategic but not yet transformative.

Webuy is expanding into higher-value travel with Altitude, posting roughly US$400,000 in bookings soon after its late-January 2026 launch. The concept leans on immersive visual tools and AI-driven trip planning aimed at affluent travellers.

The company cites supportive Singapore travel trends: outbound trips at about 92% of pre-pandemic levels, average trip spend up roughly 24%, and luxury travel spend up about 37%. These data points suggest a receptive market, but the scale of Altitude relative to overall business is not quantified here.

Future disclosures in periodic reports will be important to see whether Altitude’s early bookings translate into sustained revenue, margin expansion, and potential regional scaling beyond Singapore and current markets in Southeast Asia.

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of February 2026

 

WEBUY GLOBAL LTD

(Exact name of registrant as specified in its charter)

 

35 Tampines Street 92 Singapore 528880

+65 8859 9762

(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

 

Form 20-F Form 40-F

 

 

 

 

 

EXHIBIT INDEX

 

Exhibit No.   Description
99.1   WEBUY GLOBAL LTD. Launches Premium Travel Brand “Altitude,” Drives around US$400K in Opening Sales

 

1

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  WEBUY GLOBAL LTD
     
Date: February 18, 2026 By: /s/ Bin Xue
  Name:  Bin Xue
  Title: Chief Executive Officer

 

 

2

Exhibit 99.1

 

WEBUY GLOBAL LTD. Launches Premium Travel Brand “Altitude,” Drives around US$400K in Opening Sales

 

Singapore — February 18, 2026 — WEBUY GLOBAL LTD. (Nasdaq: WBUY) (“Webuy” or the “Company”), a technology-driven travel and lifestyle platform, today announced the successful launch of Altitude, its new AI-powered premium travel advisory brand. Altitude officially held its grand opening on January 26, 2026.

 

Following its launch, Altitude generated approximately US$400,000 in travel bookings, demonstrating early market demand for its next-generation, technology-enabled travel experience platform.

 

Immersive Technology Meets AI-Driven Travel Inspiration

 

Altitude is designed to transform how travellers discover and plan journeys by combining:

 

Immersive 4D experience screens that allow customers to step virtually into destinations before booking

 

AI-driven personalisation tools that match traveller preferences with curated destinations and itineraries

 

Inspiration-led digital engagement, shifting travel planning from transactional booking to experiential discovery

 

Today’s travellers don’t just want information — they want inspiration,” said Bin Xue, CEO of WEBUY GLOBAL LTD. “Altitude blends immersive visual technology with AI-powered insights to elevate travel planning beyond traditional booking.”

 

Rising Demand for Outbound and Premium Travel

 

Outbound travel from Singapore continues to show strong momentum. In 2023, Singapore residents made approximately 9.8 million outbound trips, recovering to about 92% of pre-pandemic levels, while average expenditure per trip rose roughly 24% compared to pre-COVID levels — reflecting a growing willingness to spend on overseas travel.

 

Luxury travel spending grew by approximately 37%, and about 73% of Singaporean travellers indicated plans to increase international travel spending, highlighting rising demand for premium and experience-driven journeys.

 

These trends support a favourable market environment for technology-enabled, high-value travel services such as Altitude.

 

Scalable, Technology-Enabled Growth Model

 

Altitude’s model is designed to be:

 

Technology-driven and asset-light

 

Scalable across major gateway cities

 

Aligned with rising demand for experiential and personalised travel

 

By integrating immersive visual experiences and AI-powered recommendations, Webuy aims to establish Altitude as a next-generation platform redefining how travellers explore the world.

 

 

 

About WEBUY GLOBAL LTD.

 

WEBUY GLOBAL LTD. (Nasdaq: WBUY) is a technology-driven platform transforming social commerce and travel services across Southeast Asia. The Company provides curated travel experiences, cross-border tour services, and region-wide travel solutions for customers in Indonesia, Singapore, and international markets. Webuy is focused on building an integrated travel ecosystem powered by innovation, service quality, and regional partnerships.

For more information, visit www.webuy.global.

 

Forward-Looking Statements

 

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct. The Company cautions investors that actual results may differ materially from the anticipated results, and encourages investors to read the risk factors contained in the Company’s final prospectus and other reports its files with the U.S. Securities and Exchange Commission (the “Commission”) before making any investment decisions regarding the Company’s securities. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law.

 

Investor & Media Contact:

 

WEBUY GLOBAL LTD

Email: ir@webuy.global

 

 

 

FAQ

What did WEBUY GLOBAL LTD (WBUY) announce in its latest 6-K filing?

WEBUY GLOBAL LTD announced the launch of Altitude, an AI-powered premium travel advisory brand. The new platform combines immersive visual technology and AI insights to help travellers discover, plan, and book higher-end trips, targeting growing demand for premium, experience-driven travel from Singapore.

How much opening sales did Webuy’s Altitude brand generate?

Altitude generated approximately US$400,000 in travel bookings following its grand opening on January 26, 2026. This early revenue reflects initial customer uptake for the new premium, technology-enabled travel service and provides a first indication of commercial traction for Webuy’s latest brand.

What market trends support Webuy’s Altitude premium travel strategy?

Webuy cites strong Singapore outbound travel trends, including about 9.8 million outbound trips in 2023 at roughly 92% of pre-pandemic levels. Average expenditure per trip rose about 24%, luxury travel spending grew approximately 37%, and around 73% of travellers plan to increase international travel spending.

How does Altitude use AI and technology in its travel services?

Altitude blends immersive visual technology with AI-powered insights to inspire and plan travel. The platform is designed to move beyond simple information and booking, using advanced recommendations and engaging visuals to help customers explore destinations and craft personalized premium travel experiences.

Which regions does WEBUY GLOBAL LTD (WBUY) currently serve?

WEBUY GLOBAL LTD operates a technology-driven platform serving customers across Southeast Asia, including Indonesia and Singapore, as well as selected international markets. The company focuses on curated travel experiences, cross-border tour services, and broader travel solutions across this regional ecosystem.

What type of company is WEBUY GLOBAL LTD (WBUY)?

WEBUY GLOBAL LTD is a technology-driven platform focused on social commerce and travel services across Southeast Asia. It offers curated travel experiences and region-wide solutions, emphasizing innovation, service quality, and partnerships to build an integrated travel ecosystem that supports brands like Altitude.

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