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One-Third of Patients Delay Healthcare Due to Cost, New Weave Survey Reveals
Rhea-AI Impact
(No impact)
Rhea-AI Sentiment
(Very Negative)
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Rhea-AI Summary
Weave's research highlights the impact of rising healthcare costs and the lack of flexible payment options on delayed healthcare appointments in 2023. The study reveals that younger generations are more affected, with a significant percentage delaying primary care and specialty healthcare visits. Consumers are demanding flexible payment solutions like BNPL, payment plans, and third-party lending from healthcare providers to avoid delaying treatment. Weave emphasizes the need for a patient-centered approach to payments to attract and retain patients.
Positive
65% of consumers prefer providers offering flexible payment options, with Gen Z and Millennials showing even higher preference.
Only 12% of patients have access to BNPL options from their healthcare providers.
21% of consumers have installment agreements as a flexible payment option with their healthcare providers.
Almost half of Gen Z and one-third of Millennials have used BNPL for healthcare expenses.
46% of Millennials and 44% of Gen Z are cutting back on aesthetic treatments due to financial strain.
Food and housing are top financial priorities for consumers, potentially deprioritizing healthcare due to economic pressures.
Negative
None.
Data highlights the critical need for healthcare providers to offer flexible payment solutions to ensure continued care
LEHI, Utah--(BUSINESS WIRE)--
Weave (NYSE: WEAV), a leading all-in-one experience platform for small- and medium-sized healthcare practices, today released new research revealing that rising costs combined with a lack of flexible payment options led to delayed healthcare appointments in 2023.
Informed by a survey of 1,000 U.S. consumers commissioned by Weave and conducted by Dynata, the new research examines how consumers are impacted by economic factors and what their new expectations are for healthcare expenses.
Consumers are tightening their belts in response to rising prices and economic volatility, and healthcare is no exception. Younger generations are feeling this strain more acutely. Specifically, 37% of Gen Z and 34% of Millennial respondents delayed going to a primary care physician in 2023. Specialty healthcare providers saw a higher level of delayed care with 55% of Gen Z and 44% of Millennials delaying dental visits in 2023.
Consumers have grown accustomed to flexible payment solutions such as payment plans and buy now pay later (BNPL) in sectors like retail, yet these conveniences have been slow to translate over to the healthcare industry. More than half (51%) of respondents said their healthcare providers do not offer any flexible payment options including BNPL, payment plans, or third-party lending. The scarcity of payment alternatives is having a detrimental impact on patient retention as almost half of consumers (47%) said they’d be less likely to delay treatment if their healthcare provider offered BNPL options. To get patients back to regular and necessary appointments, healthcare providers must offer flexible payment solutions or risk losing out to providers that do.
“It’s time healthcare providers adopt a patient-centered approach to payments to ensure patients can receive and afford the care they desperately need,” said Brett White, CEO of Weave. “Patients now expect to have multiple options when it comes to every type of purchase—including healthcare—and the onus is now on providers to integrate flexible payment methods to keep patients engaged. Providers that do so will attract and retain patients at a higher rate than those who don’t.”
Additional significant findings from Weave’s study include:
More than 3 in 5 consumers (65%) would be more likely to choose one provider over another if they offered more flexible payment options. This figure is even higher among Gen Z (80%) and Millennials (76%).
Only 12% of patients said their healthcare providers offer BNPL.
Installment agreements were the most commonly offered type of flexible payment option, with more than 1 in 5 consumers (21%) saying their healthcare provider offers them.
Almost 1 in 4 (24%) consumers have used BNPL options for treatment in the past. This skyrockets among younger generations, as almost half (47%) of Gen Z and 1 in 3 Millennials (34%) have leveraged BNPL for healthcare expenses.
Nearly half of Millennials (46%) and Gen Z (44%) are cutting back on aesthetic treatments due to financial strain.
Consumers ranked food and housing as their top financial priorities, with 46% claiming food as the top priority and 39% claiming housing as the top priority. As inflationary and economic pressures continue to negatively impact consumers' ability to afford the cost of living, healthcare is at risk of being deprioritized against more urgent needs. Healthcare providers looking to grow their practice and retain patients must take steps now to adapt to changing patient expectations and demands.
Weave is the all-in-one experience platform for small- and medium-sized healthcare businesses. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local healthcare providers attract, communicate with and engage patients to grow their practice. In the past year, Weave has been named a G2 leader in Patient Relationship Management, Patient Engagement, Optometry, and Dental Practice Management software. To learn more, visit getweave.com/newsroom.
Natalie House
Sr. Director of Content and Communications, Weave
pr@getweave.com
Source: Weave
Rising costs and payment options led to delayed healthcare appointments, especially among younger generations, according to Weave's research.
37% of Gen Z and 34% of Millennials delayed primary care visits in 2023, as per Weave's research.
Consumers are seeking options like BNPL, payment plans, and third-party lending from healthcare providers to avoid delaying treatment, as highlighted by Weave's study.
65% of consumers would choose a provider over another if they offered more flexible payment options, as revealed by Weave's study.
Consumers prioritize food and housing over healthcare due to economic pressures, as indicated by Weave's research.
Brett White, CEO of Weave, emphasizes the importance of a patient-centered approach to payments in healthcare to attract and retain patients.
Almost one-fourth of consumers have utilized BNPL options for treatment, with higher usage among younger generations, as per Weave's research.
Approximately 47% of consumers stated they would be less likely to delay treatment if their healthcare provider offered BNPL options, according to Weave's study.
as the pace of innovation continues, it is growing more difficult to see the value of technology. often meaningful information is inaccessible at the time it would be most beneficial. weave threads together data, software and communication platforms to build stronger relationships at the point of contact by making valuable information instantly available in simple and intuitive formats. this delivers improved productivity, better collaboration and greater insights making it easier to meet the needs of patients and to build better business and clinical outcomes.
