Trademark Collection by Wyndham Marks Milestone, Surpasses 100 U.S. Hotels

Wyndham (NYSE:WH) announced that Trademark Collection by Wyndham surpassed 100 U.S. hotels as of March 16, 2026, doubling its domestic portfolio over five years and reaching nearly 350 hotels globally with 100+ additional hotels in the pipeline.

Rhea-AI Summary

Wyndham (NYSE:WH) announced that Trademark Collection by Wyndham surpassed 100 U.S. hotels as of March 16, 2026, doubling its domestic portfolio over five years and reaching nearly 350 hotels globally with 100+ additional hotels in the pipeline.

The brand benefits from Wyndham's $425 million technology investment since 2018 and access to ~122 million Wyndham Rewards members.

Positive

• U.S. portfolio doubled in five years
• 100+ hotels now open in the U.S.
• Nearly 350 hotels globally
• 100+ hotels in the pipeline
• $425M invested in technology since 2018
• ~122M Wyndham Rewards members worldwide

Negative

• None.

Argus Mar 16 session

+3.16% close to close Open Argus

Details

News Market Reaction – WH

On Mar 16, the day this news came out, WH closed 3.16% above the previous close.

Data tracked by StockTitan Argus for the Mar 16 session.

Key Figures

Global hotels: more than 8,300 hotels U.S. Trademark hotels: more than 100 hotels Trademark global hotels: nearly 350 hotels +5 more

Global hotels

more than 8,300 hotels

Company-wide footprint across approximately 100 countries

U.S. Trademark hotels

more than 100 hotels

Trademark Collection by Wyndham properties now open in the U.S.

Trademark global hotels

nearly 350 hotels

Trademark Collection global portfolio size

Trademark pipeline

more than 100 hotels

Additional Trademark Collection hotels in development pipeline

Galt House rooms

more than 1,300 rooms

Room count at The Galt House Hotel, Trademark flagship

Tech investment

more than $425 million

Technology investments since 2018 to support franchisees

Loyalty members

nearly 122 million

Wyndham Rewards enrolled members worldwide

Years since launch

2017 launch

Trademark Collection brand introduction year

Historical Context

5 past events · Latest: Mar 10

5 events

1. Mar 10

   Dividend increase

   24h Move

   +1.0%

   Quarterly dividend raised to $0.43 per share, a 5% increase.

2. Mar 04

   Loyalty promotion

   24h Move

   -0.6%

   Launch of Member Month with multiple bonus point offers.

3. Mar 03

   Executive change

   24h Move

   +0.5%

   Appointment of new CFO and reaffirmation of 2026 outlook.

4. Feb 26

   Product upgrade

   24h Move

   +0.1%

   Launch of enhanced group booking and management tools.

5. Feb 24

   Debt financing

   24h Move

   -0.5%

   Pricing of $650M 5.625% senior notes due 2033.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

soft-brand

1 terms

soft-brand technical

"The achievement highlights a rapid rise for the highly-sought-after soft-brand, which..."

A soft-brand is an individual product, property, or business that keeps its own name and character while being affiliated with a larger company or network for marketing, booking, or distribution. Think of it like an independent café that joins a big delivery app: it keeps its look and menu but gains access to the platform’s customers, standards and back-office support. For investors, soft-brand arrangements can boost growth and margins by combining local uniqueness with the scale, loyalty programs and cost efficiencies of a bigger organization, while exposing owners to brand oversight and contractual fees.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Doubling in size in the last five years, brand's double-digit YOY growth reflects rising interest from independents eager to tap into the power of the world's largest hotel franchisor

PARSIPPANY, N.J., March 16, 2026 /PRNewswire/ -- Wyndham Hotels & Resorts, the world's largest hotel franchisor with more than 8,300 hotels spanning approximately 100 countries, is celebrating a major milestone for its Trademark Collection by Wyndham brand: more than 100 hotels now open across the U.S.

The achievement highlights a rapid rise for the highly-sought-after soft-brand, which, as the fastest growing in the U.S., has doubled the size of its domestic portfolio in the last five years as independents increasingly turn to Wyndham to help pair their hotels' unique character and individuality with the reach and revenue driving power of a global hospitality leader. That demand has also helped the brand grow to nearly 350 hotels globally with more than 100 additional hotels in the pipeline.

---

"Independent hotel owners don't want to trade their identity for scale—and with Trademark Collection by Wyndham, they don't have to. The brand gives them the freedom to keep what makes their hotels special while tapping into the power of Wyndham. Crossing 100 hotels in the U.S. is a major moment and just the latest proof point that more independent owners are choosing Trademark Collection to help them compete and grow on their terms."

– Leo Danese, Vice President of Lifestyle Brands, Wyndham Hotels & Resorts

---

Distinctive Hotels Driving U.S. Growth
Since launching in 2017, the U.S. portfolio of Trademark Collection hotels has expanded to reflect growing consumer demand for distinctive stays in destination-driven markets, from gaming resorts and iconic leisure destinations to design-forward urban hotels. Among some of the brand's notable properties:

• The Galt House Hotel, Trademark Collection by Wyndham — The flagship of the Trademark Collection brand and one of the largest independent hotels in the country, the iconic riverfront property in Louisville spans more than 1,300 rooms and has long served as a centerpiece of the city's hospitality scene.
    
• The Orbit Hotel, Trademark Collection by Wyndham — Set within a converted NASA facility near Cleveland, the hotel blends mid-century design with space-age inspiration, offering guests a stay that nods to the region's aerospace heritage while reflecting Trademark Collection's focus on properties with distinctive character and stories rooted in place.
    
• MB Hotel, Trademark Collection by Wyndham — Located in Miami Beach, this boutique oceanfront hotel blends Art Deco heritage with contemporary design. Steps from the sand and the neighborhood's vibrant dining and cultural scene, guests enjoy a relaxed coastal stay that captures the character of one of the city's most storied districts.
    
• Hilo Hawaiian Hotel, Trademark Collection by Wyndham — Overlooking Hilo Bay with sweeping views of Mauna Kea, the hotel places guests within easy reach of Hawaiʻi Volcanoes National Park and the island's lush eastern coastline, reinforcing the brand's growing portfolio across the aloha state.
    
• The Beekman Tower, Trademark Collection by Wyndham — Located on Manhattan's East Side in the historic Turtle Bay neighborhood, the hotel offers spacious apartment-style accommodations with kitchenettes and a rooftop lounge featuring sweeping views of the East River and United Nations headquarters.

 

---

"Trademark Collection gives hotels like ours the ability to stay independent while tapping into the scale and expertise of Wyndham. With the support of Wyndham's global platform—from revenue management and technology to distribution and loyalty—we've been able to strengthen performance while continuing to deliver the distinctive boutique experience our guests expect."

- Manolis Macropulos, Owner, MB Hotel, Trademark Collection by Wyndham

---

A Growing Global Footprint
Outside the U.S., Trademark Collection continues to expand across key international destinations, with a portfolio spanning Caribbean beachfront resorts and European landmark hotels to design-forward city-center stays across Asia-Pacific. Among some of the brand's notable properties:

• Hotel Traveltine Downtown Singapore, Trademark Collection by Wyndham — Located in Singapore's Kampong Glam district, the hotel features modern guestrooms and a rooftop pool overlooking the city skyline, with easy access to heritage neighborhoods, shopping and major business hubs.
    
• The Proud Karon Beach Phuket, Trademark Collection by Wyndham — Set just a short walk from Karon Beach in Phuket, the contemporary resort-style hotel offers spacious rooms with private balconies, an outdoor swimming pool, fitness center and on-site dining, providing easy access to local markets, restaurants and the island's popular beach attractions.
    
• Fontinha Porto, Trademark Collection by Wyndham — Nestled in the heart of Porto and built on the site of a former quarry, the contemporary boutique hotel features stylish guestrooms, a Mediterranean restaurant and a garden terrace, all within walking distance of Santa Catarina Street shopping, Clérigos Tower and the historic Ribeira district.
    
• Hotel MX condesa CDMX, Trademark Collection by Wyndham — Located in Mexico City's stylish Condesa neighborhood, the hotel offers modern accommodations steps from leafy parks, Art Deco architecture and some of the capital's most celebrated cafés, restaurants and galleries, with convenient access to Roma Norte and Chapultepec Park.
    
• Grand Decameron Complex Bucerias, a Trademark All-Inclusive Resort — Set along the sandy shores of Bucerías in Riviera Nayarit, the expansive all-inclusive beachfront resort is composed of three colonial-style hotels and features multiple pools, over a dozen restaurants and bars, sports facilities and daily entertainment.

Powered by the Wyndham Advantage
Hotels joining Trademark Collection by Wyndham gain access to the Wyndham Advantage—a powerful combination of global distribution, world-class marketing and advanced technology designed to help owners compete and grow. Since 2018, Wyndham has invested more than $425 million in technology, strengthening its digital infrastructure, distribution capabilities and revenue management tools for franchisees. Owners also benefit from Wyndham Rewards®, the company's award-winning loyalty program with nearly 122 million enrolled members worldwide, creating new opportunities to capture demand from millions of loyal travelers worldwide.

For more information on Trademark Collection by Wyndham, including franchising opportunities, visit WyndhamDevelopment.com.

Additional photos are available here.

About Trademark Collection by Wyndham
Character. Charm. Individuality. These are the attributes of Trademark Collection by Wyndham. From landmark hotels in Europe, Asia, The Americas and the Caribbean, to the brand's flagship hotel, The Galt House Hotel in Louisville, Ky., Trademark hoteliers are passionate about delivering distinct, one-of-a-kind travel experiences. Book your next stay at WyndhamHotels.com/Trademark, and follow Trademark Collection on Facebook and Instagram. For development opportunities, visit WyndhamDevelopment.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of franchised properties, with over 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards® loyalty program offers over 122 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit WyndhamHotels.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/trademark-collection-by-wyndham-marks-milestone-surpasses-100-us-hotels-302713621.html

SOURCE Wyndham Hotels & Resorts

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What milestone did Trademark Collection by Wyndham (WH) reach on March 16, 2026?

The brand surpassed 100 hotels in the U.S. as of March 16, 2026. According to the company, the U.S. portfolio doubled in size over five years and the global portfolio approaches nearly 350 properties.

How many global Trademark Collection by Wyndham hotels does Wyndham (WH) report in 2026?

Wyndham reports the Trademark Collection brand has nearly 350 hotels globally in 2026. According to the company, more than 100 additional hotels are currently in the development pipeline.

What technology and loyalty resources does Wyndham (WH) provide Trademark Collection owners?

Owners access Wyndham's global distribution, marketing and technology investments totaling $425 million since 2018. According to the company, owners also tap into ~122 million Wyndham Rewards enrolled members for demand.

What growth rate did Trademark Collection by Wyndham (WH) achieve domestically over five years?

The U.S. portfolio doubled in size over the last five years. According to the company, that represents sustained double-digit year-over-year growth as independents join the soft-brand.

How does joining Trademark Collection by Wyndham (WH) benefit independent hotel owners?

Joining lets owners retain their hotel's unique identity while accessing Wyndham's distribution and revenue tools. According to the company, members gain revenue management, technology, and loyalty-channel support to strengthen performance.