Where Deco Dreams Meet Ocean Breezes: Balfour Miami Beach Joins Wyndham's Registry Collection Hotels

Rhea-AI Summary

Wyndham (NYSE:WH) announced that Balfour Miami Beach, an 82-room South of Fifth landmark originally built in 1940, has joined Registry Collection Hotels as of Dec 16, 2025. The property spans two restored Art Deco buildings connected by a palm-lined courtyard and features pool terrace, on-site restaurant Laurel, SoFi Coffee, complimentary beach chairs, bikes, weekend wellness sessions, and pet-friendly rooms.

The brand will leverage Wyndham's global distribution and ~121 million Wyndham Rewards members. A limited offer lets members earn 7,500 bonus points for bookings by Mar 20, 2026, with stays completed by Dec 31, 2026.

News Market Reaction

+1.02%

1 alert

+1.02% News Effect

On the day this news was published, WH gained 1.02%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Rooms at Balfour: 82 rooms Loyalty members: 121 million members Bonus points offer: 7,500 points +2 more

5 metrics

Rooms at Balfour 82 rooms Size of Balfour Miami Beach joining Registry Collection Hotels

Loyalty members 121 million members Approximate reach of Wyndham Rewards referenced in article

Bonus points offer 7,500 points Wyndham Rewards bonus for eligible stays under limited-time offer

Booking deadline March 20, 2026 Reservations must be made by this date for bonus offer

Stay completion deadline December 31, 2026 Stays must be completed by this date for bonus offer

Market Reality Check

Price: $77.76 Vol: Volume 1,654,513 vs 20-da...

normal vol

$77.76 Last Close

Volume Volume 1,654,513 vs 20-day avg 1,166,854 (1.42x average) ahead of the news. normal

Technical Price $77.53 is trading below 200-day MA of $83.23, indicating a weaker longer-term trend.

Peers on Argus

WH was up 1.02% pre-news, while peers were mixed: H up 2.51%, CHH up 1.02%, but ...

WH was up 1.02% pre-news, while peers were mixed: H up 2.51%, CHH up 1.02%, but ATAT and HTHT down 0.54% and respectively, suggesting a stock-specific rather than broad sector move.

Historical Context

5 past events · Latest: Dec 08 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 08	Resort opening	Positive	-0.9%	Launch of Wyndham Grand Udaipur lakeside resort with 140 guestrooms.
Dec 02	Management change	Neutral	+0.2%	Former WH CFO appointed CFO at Jersey Mike’s, reflecting leadership transition.
Nov 25	Brand expansion APAC	Positive	+3.2%	Baymont by Wyndham’s Asia Pacific debut in Kunming, China.
Nov 17	Board appointment	Positive	-2.9%	Appointment of Alexandra A. Jung to the Board and key committees.
Nov 13	Dividend declaration	Positive	-0.4%	Quarterly cash dividend of $0.41 per share announced.

Pattern Detected

Recent corporate and growth announcements often saw mixed or negative next-day moves, even on generally positive news.

Recent Company History

Over the last month, Wyndham has focused on portfolio growth and governance. On Nov 25, 2025, it debuted Baymont in Asia Pacific with a 3.21% positive reaction. A new board member was added on Nov 17, 2025, which coincided with a -2.89% move. A quarterly dividend of $0.41 per share announced on Nov 13, 2025 saw a -0.41% reaction. The current Miami Beach branding addition fits this ongoing expansion of flagged and affiliated properties.

Market Pulse Summary

This announcement adds Balfour Miami Beach, an 82-room South Beach property, to Wyndham’s Registry C...

Analysis

This announcement adds Balfour Miami Beach, an 82-room South Beach property, to Wyndham’s Registry Collection Hotels, enhancing its independent lifestyle portfolio. It also highlights loyalty engagement via a 7,500-point Wyndham Rewards promotion running through December 31, 2026. In recent months, Wyndham has emphasized brand expansion and governance changes, so investors may watch how incremental affiliations like this affect occupancy, rate mix, and loyalty program utilization over time.

Key Terms

art deco, wyndham rewards, wyndham rewards rate

3 terms

art deco technical

"adding a splash of classic Art Deco cool to the brand's curated lineup"

Art deco is a visual and decorative style from the early 20th century marked by bold geometric shapes, streamlined forms, rich colors and the use of metals, glass and lacquer. For investors it matters because art deco design can boost the appeal and resale value of buildings, furniture, fashion and collectibles—similar to how a timeless fashion look can keep a brand in demand and support higher prices in resale markets.

wyndham rewards technical

"the reach of approximately 121 million Wyndham Rewards members"

A hotel loyalty program that lets customers earn and redeem points for stays, upgrades and other travel perks; think of it like a digital punch card that rewards repeat bookings. For investors, such programs matter because they drive customer loyalty and repeat revenue, create liabilities for outstanding reward points, and influence marketing costs and profit margins—so changes in membership growth or point-redemption patterns can affect future revenue and cash flow.

wyndham rewards rate financial

"earn 7,500 bonus points when they book the Wyndham Rewards Rate"

The Wyndham Rewards rate describes how a hotel loyalty program converts customer activity into reward points and how those points translate back into nights, discounts, or other perks. For investors, this matters because the earn-and-redeem ratios affect how much future business the program drives, how quickly liabilities for outstanding points build up, and ultimately the company’s revenue and customer loyalty—think of it as the program’s exchange rate between spending and rewards.

AI-generated analysis. Not financial advice.

Storied South Beach retreat enters a new era, blending vintage glamour with elevated, independent style

PARSIPPANY, N.J., Dec. 16, 2025 /PRNewswire/ -- With decades of iconic style and undeniable flair, Balfour Miami Beach makes its grand entrance into Registry Collection Hotels, adding a splash of classic Art Deco cool to the brand's curated lineup of independent gems. The 82-room South of Fifth landmark is where golden-era glamour meets modern Miami sophistication, ushering in a bold new chapter for one of the city's most celebrated and beloved destinations.

A fixture of South Beach since 1940, the hotel's history—complete with its pastel facades and terrazzo details—remains at its heart, now radiating a vibrant, modern spirit that feels unmistakably Miami. With its inviting pool terrace, onsite culinary offerings, and breezy social spaces, the hotel captures the playful spirit of the city, just steps from vibrant streets and sun-drenched beaches.

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"In the heart of Miami Beach, Balfour combines a quietly bold design with a relaxed, approachable style of luxury that feels effortlessly inviting. Just steps from the beach, it's a destination defined by its prime location, the character of its iconic neighborhood, and the warm, welcoming rhythm of its hospitality—creating a distinctive and memorable stay that fits perfectly within Registry Collection Hotels' portfolio of iconic properties."

- Leo Danese, Vice President of Lifestyle Brands, Wyndham Hotels & Resorts

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"For generations, Balfour has been a place our guests return to, not just for its Art Deco charm or the warmth of South of Fifth, but for the welcoming atmosphere that makes everyone feel at home. Now, with Registry Collection Hotels by our side in this next chapter, we can share that feeling with even more travelers while staying true to the spirit and unique style that make this hotel special."

- Andrew Stegen, Executive Vice President of Operations, FullG CRE Investments

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A Legacy of Style, a Destination of Its Own
Designed in 1940 by Art Deco architect Anton Skislewicz, the hotel spans two lovingly restored buildings connected by a palm lined courtyard. Rooms and suites balance mid-century character with luxurious comforts: including herringbone floors, Frette Italian linens, marble walk-in rain showers, in-room Lavazza coffee, and bath amenities from The Botanist & The Chemist.

For guests looking to fill their days with sun and sand, the hotel offers complimentary beach chairs just steps from the Atlantic. Culinary moments come courtesy of on-site restaurant, Laurel, where Mediterranean-inspired dishes meet the flavor of South Beach, and SoFi Coffee, the hotel's relaxed artisanal cafe. Guests can cruise the neighborhood on complimentary bicycles, unwind with weekend wellness sessions, and bring along their four-legged companion with the hotel's pet-friendly offerings.

A Distinct Addition to the Registry Collection Hotels Portfolio
As part of Registry Collection Hotels, the Balfour joins a global portfolio of independent properties known for thoughtful design and a strong sense of place. In recent years, the portfolio has grown to include The Mining Exchange, a Registry Collection Hotel in Colorado Springs—a meticulously restored architectural landmark—and Ajul Luxury Hotel & Spa Resort, a Registry Collection Hotel in Halkidiki, Greece, the brand's debut in Europe. Earlier this year, the Company announced plans to expand its portfolio into India, with growth set to begin in 2026.

Across the portfolio, Registry Collection Hotels is committed to showcasing distinctive hotels that remain true to their vision, while leveraging Wyndham's global scale, distribution network, and the reach of approximately 121 million Wyndham Rewards members. For owners, the brand delivers independence with support—helping elevate visibility, performance and demand while allowing each property to retain the identity, character and control that make it unique.

For a limited time, Wyndham Rewards members can earn 7,500 bonus points when they book the Wyndham Rewards Rate and complete an eligible stay. Reservations must be made by March 20, 2026, with stays completed by December 31, 2026. Offer is valid on qualifying direct bookings, with a limit of one bonus per member.

To learn more about Registry Collection Hotels, or book your next stay, visit www.RegistryCollectionHotels.com.

About Registry Collection Hotels
Get lost in your travels and let Registry Collection Hotels meet you there. With thoughtful design, brilliant service and unsurpassed attention to detail, our handpicked hotels and resorts deliver incredible experiences in spectacular destinations around the world. Book your next stay at www.registrycollectionhotels.com or visit www.development.wyndhamhotels.com to learn more about how we're elevating individuality for independent-minded luxury hotel owners and developers around the world.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of franchised properties, with approximately 8,300 hotels across approximately 100 countries on six continents. Through its network of over 855,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 121 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

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SOURCE Wyndham Hotels & Resorts

FAQ

What is the significance of Balfour Miami Beach joining Registry Collection Hotels (NYSE:WH)?

It adds an 82-room Art Deco South Beach property to Registry Collection, expanding the brand's curated independent portfolio and visibility under Wyndham's distribution.

When did Wyndham announce Balfour Miami Beach joining Registry Collection Hotels?

The announcement was made on December 16, 2025.

What guest benefits are highlighted at Balfour Miami Beach after the brand addition?

Guests have access to pool terrace, on-site restaurant Laurel, SoFi Coffee, complimentary beach chairs and bicycles, weekend wellness sessions, and pet-friendly rooms.

How does Wyndham plan to market Balfour to Wyndham Rewards members?

Wyndham will use its global distribution and reach of approximately 121 million Wyndham Rewards members and is offering a limited 7,500 bonus points promotion.

What are the booking and stay deadlines for the 7,500 Wyndham Rewards bonus points offer?

Reservations must be made by March 20, 2026 and eligible stays completed by December 31, 2026, with a limit of one bonus per member.

Where is Balfour Miami Beach located and what is its historic detail?

Balfour is located in South of Fifth, Miami Beach; the hotel was designed in 1940 by architect Anton Skislewicz and occupies two restored Art Deco buildings.