KITCHENAID AND CORKCICLE INTRODUCE THE MINDFULLNESS FRIDGE, REVOLUTIONIZING THE WATER BOTTLE REFILL EXPERIENCE
KitchenAid and Corkcicle introduced the MindFULLness Fridge and a co-branded drinkware collection, pairing hands-free water dispensing with guided mindfulness.
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Rhea-AI Summary
KitchenAid and Corkcicle introduced the MindFULLness Fridge and a co-branded drinkware collection, pairing hands-free water dispensing with guided mindfulness.
The limited-run refrigerator uses KitchenAid’s Intelligent Auto Fill technology. Placing the co-branded drinkware under its dispenser activates guided meditation on a display, accompanied by lighting and chimes. Five winners will receive a refrigerator and co-branded drinkware through a national sweepstakes running from October 19 to November 15, 2026. The collection includes a 40-ounce Cruiser, 20-ounce Sport Canteen and 16-ounce Mug, each in three colorways.
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KitchenAid and Corkcicle partner to design an exclusive refrigerator and drinkware collection powered by KitchenAid® Intelligent Auto Fill technology
Quick Facts:
- Product: The MindFULLness Fridge powered by Intelligent Auto Fill
- Prize: Five fridges and co-branded drinkware sets
- Sweepstakes Duration: Oct 19 – Nov 15, 2026
- Entry: www.KitchenaidxCorkcicleSweeps.com
- Featured Influencer: Radhi Devlukia, wellness expert & NYT bestselling author
"We all fall into the trap of moving on autopilot from one task to the next," explained Lexie Winter, brand manager for KitchenAid. "We launched The MindFULLness Fridge to make the time in between tasks count. We're excited to showcase how Intelligent Auto Fill can transform an everyday habit into an intentional break."
"KitchenAid and Corkcicle have a shared commitment to designing and engineering premium, beautiful products that elevate the consumer experience," added Kevin Sulaiman, head of brand for KitchenAid Major Appliances. "This strategic collaboration unites our philosophies to deliver a truly unique experience."
The campaign will launch with The MindFULLness Fridge, a limited run of never-before-seen refrigerators powered by Intelligent Auto Fill that will be awarded to five lucky winners through a national sweepstakes. The MindFULLness Fridge experience is activated when the co-branded drinkware is placed under the dispenser. As it fills hands-free, a guided meditation animates on the high-resolution display and is coincided by breath-synced lighting and cadenced chimes to create a multi-sensory mindfulness moment that invites users to find a pause in every pour.
Intelligent Auto Fill Innovation
Intelligent Auto Fill, the innovation behind The MindFULLness Fridge, introduces the next generation of water dispensing technology. It uses a camera and AI-powered sensor technology to detect when a container is placed below the water dispenser and automatically fills it hands-free. The dispenser is thoughtfully designed to fit extra tall bottles and wide containers.
KitchenAid and Corkcicle created a capsule collection of co-branded drinkware designed to coordinate with premium KitchenAid® appliance finishes and mixed metal accents to highlight the Intelligent Auto Fill innovation and extra-tall dispenser.
The collection includes:
- 40-ounce Cruiser
- 20-ounce Sport Canteen
- 16-ounce Mug
Each available in three colorways:
- Juniper with Bronze Accents
- Porcelain White with Brass Accents
- KitchenAid Signature Red with Stainless Steel Accents
"Our partnership with KitchenAid brings together thoughtful innovation and beautiful design, with a custom collection of tumblers and bottles designed to fit perfectly and fill seamlessly with their new refrigerator. It's a simple way to make life a little easier and give people a moment to breathe," said Ben Hewitt, CEO of Corkcicle.
Radhi Devlukia brings mindfulness to the collaboration
KitchenAid partnered with wellness expert and
"I've always believed that nourishment goes beyond what we consume. It's also about the intention we bring to each moment," said Devlukia. "Both Corkcicle and KitchenAid transformed something we use every day like a fridge or water bottle into a product that we can use to reset and have a moment of reflection during our busy days."
How to enter the sweepstakes
Consumers can enter the MindFULLness Fridge sweepstakes for the chance to win a MindFULLness Fridge powered by Intelligent Auto Fill, plus a set of KitchenAid x Corkcicle drinkware.
- Entry Window: October 19, 2026, 12:00 p.m. ET – November 15, 2026, 11:59 p.m. ET
- Visit: www.KitchenaidxCorkcicleSweeps.com for full rules and to enter.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.
About Corkcicle:
Corkcicle is a design-led lifestyle brand built to elevate everyday rituals. What began with a single innovative product, the original in-bottle wine chiller, has grown into a complete collection of thoughtfully designed drinkware, barware, coolers, and accessories that bring intention to every moment, from the first coffee of the morning to the final toast of the night. Recognized for its triple-insulated performance, considered details, and elevated style, Corkcicle is made for drinking the most out of life. To learn more, visit Corkcicle.com or follow us on Instagram, @corkcicle.
Sweepstakes T&C Eligibility:
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the forty-eight (48) contiguous United States and the District of Columbia, 18 years of age or older. Void in Alaska, Hawaii, and where prohibited by law. Sweepstakes begins at 12:00 p.m. ET on 10/19/26 and ends at 11:59 p.m. ET on 11/15/26. For Official Rules, including how to enter, prize descriptions, odds, restrictions, and complete eligibility requirements, visit http://www.KitchenaidxCorkcicleSweeps.com. Sponsor: Whirlpool Corporation, 2000 M-63, Benton Harbor, MI 49022.
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SOURCE KitchenAid