KITCHENAID RESPONDS TO EVOLVING KITCHEN DESIGN TRENDS WITH EXPANDED PORCELAIN WHITE COLLECTION

Rhea-AI Summary

KitchenAid (NYSE:WHR) has expanded its Porcelain White collection across multiple kitchen appliances, building on the success of its 2023 Stand Mixer launch. The expanded lineup includes the KitchenAid Go™ Cordless System, grain cookers, blenders, and espresso machines, with prices ranging from $69.99 to $1,999.99.

The expansion follows KitchenAid's trend research showing consumer preferences shifting from cold, clean whites in the 2010s to warmer, natural whites in the 2020s. The collection features a satin finish designed to evoke the warmth and durability of porcelain dishes, targeting modern kitchen design trends.

Positive

• Strategic expansion of successful colorway across multiple product lines
• Premium pricing strategy with products ranging from $69.99 to $1,999.99
• Demonstrates market responsiveness to consumer design preferences

Negative

• Limited to aesthetic changes without functional improvements
• Higher price points compared to standard models

News Market Reaction

+1.16%

1 alert

+1.16% News Effect

On the day this news was published, WHR gained 1.16%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

BENTON HARBOR, Mich., Sept. 8, 2025 /PRNewswire/ -- Today, KitchenAid expands its beloved Porcelain White colorway to a wider range of products, providing Makers more options to bring this inviting and warm, home-inspired satin hue into their kitchens.

Originally introduced in 2023 as a Stand Mixer color, Porcelain White now makes its debut across a more diverse array of KitchenAid countertop appliances including  the KitchenAid Go™ Cordless System, KitchenAid® Grain and Rice Cooker, KitchenAid® Pure Power Blender, KitchenAid®  Fully Automatic Espresso Machine KF8, KitchenAid®  Porcelain White Stand Mixer with Walnut Wood Bowl, and the KitchenAid® Semi-Automatic Espresso Machine Walnut Wood Accessory Pack.

KitchenAid has championed the power of color to fuel creativity and inspire Makers around the world since introducing the first Stand Mixer in 1955. The KitchenAid Global Color, Material and Finish team established Porcelain White as a new colorway after tracking the evolution of neutral shades in the kitchen since the 1990s and seeing how consumers' color preferences evolved from a cold and clean white in the 2010s to a natural and soft white in the 2020s.

"We introduced the Porcelain White colorway after our Color, Material and Finish team Identified a growing consumer desire for warmer, more welcoming white tones in the home," said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. "Our innovative trend research ensures KitchenAid stays ahead of consumer's design preferences, and as Porcelain White becomes a modern classic, we're thrilled to expand it across an even wider range of products."

"As we were developing the Porcelain White colorway, our team was inspired by how white shades in the kitchen have evolved over the past 30 years," said Brittni Pertijs, Color, Finish, and Material Manager at Whirlpool. "Porcelain White never goes out of style. It balances the inviting warmth with elegant timelessness evoking the smoothness and enduring quality of porcelain dishes. It's a color just as versatile as your style."

The following products are now available on KitchenAid.com:

• KitchenAid Go™  Cordless System in Porcelain White
  • KitchenAid Go™Cordless Hand Mixer in Porcelain White
    • Battery Included  (KHMR762PL): MSRP $139.99
    • Battery Sold Separately (KHMR700PL): MSRP $109.99
  • KitchenAid Go™Cordless Hand Blender in Porcelain White 
    • Battery Included (KHBRV71PL): MSRP $139.99
    • Battery Sold Separately (KHBRV00PL): MSRP: $109.99
  • KitchenAid Go™Cordless Hand Blender with Accessories in Porcelain White 
    • Battery Included  (KHBRV05PL): MSRP $159.99
    • Battery Sold Separately (KHBRV75PL): MSRP $139.99
  • KitchenAid Go™Cordless Chopper in Porcelain White  (KFCR500PL): MSRP $89.99
  • KitchenAid Go™Cordless Personal Blender in Porcelain White  (KSBR200PL): MSRP $79.99
  • KitchenAid Go™Cordless Kitchen Vacuum in Porcelain White 
    • Battery Included (KKVR121PL): MSRP $129.99
    • Battery Sold Separately (KKVR100PL) MSRP $99.99
  • KitchenAid Go™Cordless Blade Coffee Grinder in Porcelain White  (KBGR100PL): MSRP $79.99
  • KitchenAid Go™Cordless Top Down Chopper in Porcelain White  (KTCR350PL): MSRP $69.99
  • KitchenAid Go™Cordless Citrus Juicer in Porcelain White  (KCJR160PL): MSRP $99.99
• KitchenAid®  Porcelain White Stand Mixer with Walnut Wood Bowl (KSM156WBPL): MSRP $749.99
• KitchenAid® Pure Power Blender in Porcelain White (KSB2072PL): MSRP $129.99
• KitchenAid® Fully Automatic Espresso Machine KF8 (KES8558PL): MSRP $1999.99
• KitchenAid® Grain and Rice Cooker in Porcelain White (KGC3155PL): MSRP¹ $399.99

Available in October on KitchenAid.com:

• KitchenAid® Semi-Automatic Espresso Machine Walnut Wood Accessory Pack(KESWAS): MSRP $249.99

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.

Media Contact:
MSL
KitchenAid@mslgroup.com

¹ MSRP is the manufacturer's suggested retail price. Dealer alone determines actual retail and advertised prices

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SOURCE KitchenAid

FAQ

What new products are included in KitchenAid's Porcelain White Collection 2025?

The collection includes the KitchenAid Go™ Cordless System, Grain and Rice Cooker, Pure Power Blender, Fully Automatic Espresso Machine KF8, Stand Mixer with Walnut Wood Bowl, and various cordless appliances.

How much does the KitchenAid Porcelain White Stand Mixer with Walnut Wood Bowl cost?

The KitchenAid Porcelain White Stand Mixer with Walnut Wood Bowl (KSM156WBPL) is priced at $749.99 MSRP.

Why did KitchenAid introduce the Porcelain White colorway?

KitchenAid introduced Porcelain White in response to consumer preferences shifting from cold, clean whites to warmer, natural white tones in kitchen design during the 2020s.

When will the KitchenAid Semi-Automatic Espresso Machine Walnut Wood Accessory Pack be available?

The Walnut Wood Accessory Pack (KESWAS) will be available in October 2025 on KitchenAid.com with an MSRP of $249.99.

What is the price range for the new KitchenAid Porcelain White collection?

The collection ranges from $69.99 for the Cordless Top Down Chopper to $1,999.99 for the Fully Automatic Espresso Machine KF8.