KITCHENAID RESPONDS TO EVOLVING KITCHEN DESIGN TRENDS WITH EXPANDED PORCELAIN WHITE COLLECTION
KitchenAid (NYSE:WHR) has expanded its Porcelain White collection across multiple kitchen appliances, building on the success of its 2023 Stand Mixer launch. The expanded lineup includes the KitchenAid Go™ Cordless System, grain cookers, blenders, and espresso machines, with prices ranging from $69.99 to $1,999.99.
The expansion follows KitchenAid's trend research showing consumer preferences shifting from cold, clean whites in the 2010s to warmer, natural whites in the 2020s. The collection features a satin finish designed to evoke the warmth and durability of porcelain dishes, targeting modern kitchen design trends.
KitchenAid (NYSE:WHR) ha ampliato la sua collezione Porcelain White a più elettrodomestici da cucina, proseguendo il successo del lancio del suo Stand Mixer del 2023. La gamma estesa comprende il KitchenAid Go™ Cordless System, cuociriso, frullatori e macchine da caffè espresso, con prezzi che vanno da $69.99 a $1,999.99.
L'espansione si basa sulle ricerche di tendenza di KitchenAid, che mostrano come le preferenze dei consumatori siano passate dai bianchi freddi e puliti degli anni 2010 a bianchi più caldi e naturali negli anni 2020. La collezione presenta una finitura satinata pensata per richiamare il calore e la resistenza della porcellana, in linea con le tendenze del design delle cucine moderne.
KitchenAid (NYSE:WHR) ha ampliado su colección Porcelain White a varios electrodomésticos de cocina, continuando el éxito del lanzamiento de su Stand Mixer en 2023. La línea ampliada incluye el KitchenAid Go™ Cordless System, arroceras, licuadoras y máquinas de espresso, con precios que van desde $69.99 hasta $1,999.99.
La expansión responde a las investigaciones de tendencias de KitchenAid, que indican un cambio en las preferencias de los consumidores: de blancos fríos y pulcros en la década de 2010 a blancos más cálidos y naturales en los años 2020. La colección presenta un acabado satinado diseñado para evocar la calidez y la durabilidad de la porcelana, alineándose con las tendencias de diseño de cocinas modernas.
KitchenAid (NYSE:WHR)가 2023년 스탠드 믹서 출시의 성공을 바탕으로 Porcelain White 컬렉션을 여러 주방 가전으로 확대했습니다. 확대된 라인업에는 KitchenAid Go™ Cordless System, 전기밥솥, 블렌더, 에스프레소 머신 등이 포함되며 가격대는 $69.99에서 $1,999.99입니다.
이번 확장은 2010년대의 차갑고 깔끔한 화이트에서 2020년대의 따뜻하고 자연스러운 화이트로 소비자 선호가 변화하고 있다는 KitchenAid의 트렌드 조사에 따른 것입니다. 컬렉션은 포슬린 식기의 따뜻함과 내구성을 떠올리게 하는 새틴 마감으로 현대 주방 디자인 트렌드를 겨냥합니다.
KitchenAid (NYSE:WHR) a étendu sa collection Porcelain White à plusieurs appareils de cuisine, capitalisant sur le succès du lancement de son batteur sur socle en 2023. La gamme élargie comprend le KitchenAid Go™ Cordless System, des cuiseurs à riz, des mixeurs et des machines à espresso, avec des prix allant de 69,99 $ à 1 999,99 $.
Cette extension s'appuie sur les recherches de tendances de KitchenAid, qui montrent un déplacement des préférences des consommateurs : des blancs froids et nets des années 2010 vers des blancs plus chauds et naturels dans les années 2020. La collection présente une finition satinée conçue pour évoquer la chaleur et la solidité de la porcelaine, en phase avec les tendances actuelles du design de cuisine.
KitchenAid (NYSE:WHR) hat seine Porcelain White Kollektion auf mehrere Küchengeräte ausgeweitet und baut damit auf dem Erfolg der 2023 eingeführten Standmixer-Reihe auf. Zur erweiterten Produktpalette gehören das KitchenAid Go™ Cordless System, Reiskocher, Mixer und Espressomaschinen, mit Preisen von $69.99 bis $1,999.99.
Die Erweiterung folgt KitchenAids Trendforschung, die zeigt, dass sich die Vorlieben der Verbraucher von kühlen, klaren Weißtönen der 2010er hin zu wärmeren, natürlicheren Weißtönen der 2020er Jahre verschoben haben. Die Kollektion verfügt über ein satiniertes Finish, das die Wärme und Haltbarkeit von Porzellangeschirr widerspiegeln soll und sich an modernen Küchendesign-Trends orientiert.
- Strategic expansion of successful colorway across multiple product lines
- Premium pricing strategy with products ranging from $69.99 to $1,999.99
- Demonstrates market responsiveness to consumer design preferences
- Limited to aesthetic changes without functional improvements
- Higher price points compared to standard models
Originally introduced in 2023 as a Stand Mixer color, Porcelain White now makes its debut across a more diverse array of KitchenAid countertop appliances including the KitchenAid Go™ Cordless System, KitchenAid® Grain and Rice Cooker, KitchenAid® Pure Power Blender, KitchenAid® Fully Automatic Espresso Machine KF8, KitchenAid® Porcelain White Stand Mixer with Walnut Wood Bowl, and the KitchenAid® Semi-Automatic Espresso Machine Walnut Wood Accessory Pack.
KitchenAid has championed the power of color to fuel creativity and inspire Makers around the world since introducing the first Stand Mixer in 1955. The KitchenAid Global Color, Material and Finish team established Porcelain White as a new colorway after tracking the evolution of neutral shades in the kitchen since the 1990s and seeing how consumers' color preferences evolved from a cold and clean white in the 2010s to a natural and soft white in the 2020s.
"We introduced the Porcelain White colorway after our Color, Material and Finish team Identified a growing consumer desire for warmer, more welcoming white tones in the home," said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. "Our innovative trend research ensures KitchenAid stays ahead of consumer's design preferences, and as Porcelain White becomes a modern classic, we're thrilled to expand it across an even wider range of products."
"As we were developing the Porcelain White colorway, our team was inspired by how white shades in the kitchen have evolved over the past 30 years," said Brittni Pertijs, Color, Finish, and Material Manager at Whirlpool. "Porcelain White never goes out of style. It balances the inviting warmth with elegant timelessness evoking the smoothness and enduring quality of porcelain dishes. It's a color just as versatile as your style."
The following products are now available on KitchenAid.com:
- KitchenAid Go™ Cordless System in Porcelain White
- KitchenAid Go™Cordless Hand Mixer in Porcelain White
- Battery Included (KHMR762PL): MSRP
$139.99 - Battery Sold Separately (KHMR700PL): MSRP
$109.99
- Battery Included (KHMR762PL): MSRP
- KitchenAid Go™Cordless Hand Blender in Porcelain White
- Battery Included (KHBRV71PL): MSRP
$139.99 - Battery Sold Separately (KHBRV00PL): MSRP:
$109.99
- Battery Included (KHBRV71PL): MSRP
- KitchenAid Go™Cordless Hand Blender with Accessories in Porcelain White
- Battery Included (KHBRV05PL): MSRP
$159.99 - Battery Sold Separately (KHBRV75PL): MSRP
$139.99
- Battery Included (KHBRV05PL): MSRP
- KitchenAid Go™Cordless Chopper in Porcelain White (KFCR500PL): MSRP
$89.99 - KitchenAid Go™Cordless Personal Blender in Porcelain White (KSBR200PL): MSRP
$79.99 - KitchenAid Go™Cordless Kitchen Vacuum in Porcelain White
- Battery Included (KKVR121PL): MSRP
$129.99 - Battery Sold Separately (KKVR100PL) MSRP
$99.99
- Battery Included (KKVR121PL): MSRP
- KitchenAid Go™Cordless Blade Coffee Grinder in Porcelain White (KBGR100PL): MSRP
$79.99 - KitchenAid Go™Cordless Top Down Chopper in Porcelain White (KTCR350PL): MSRP
$69.99 - KitchenAid Go™Cordless Citrus Juicer in Porcelain White (KCJR160PL): MSRP
$99.99
- KitchenAid Go™Cordless Hand Mixer in Porcelain White
- KitchenAid® Porcelain White Stand Mixer with Walnut Wood Bowl (KSM156WBPL): MSRP
$749.99 - KitchenAid® Pure Power Blender in Porcelain White (KSB2072PL): MSRP
$129.99 - KitchenAid® Fully Automatic Espresso Machine KF8 (KES8558PL): MSRP
$199 9.99 - KitchenAid® Grain and Rice Cooker in Porcelain White (KGC3155PL): MSRP1
$399.99
Available in October on KitchenAid.com:
- KitchenAid® Semi-Automatic Espresso Machine Walnut Wood Accessory Pack(KESWAS): MSRP
$249.99
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.
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1 MSRP is the manufacturer's suggested retail price. Dealer alone determines actual retail and advertised prices
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SOURCE KitchenAid
FAQ
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