Whirlpool Corporation Announces $300 Million Investment in U.S. Laundry Operations, Creating 400-600 New Jobs

Rhea-AI Summary

Whirlpool (NYSE:WHR) announced a planned $300 million investment in its U.S. laundry manufacturing at Clyde and Marion, Ohio, on Oct 15, 2025.

The investment is expected to create 400–600 new jobs at Whirlpool and support about 5,000 additional jobs in supplier and community roles. Whirlpool said the move will expand production of next‑generation washers and dryers and is backed by potential JobsOhio assistance and Ohio tax credits, subject to final approval.

Company disclosed U.S. manufacturing metrics: ~20,000 US employees, ~14,000 at 10 plants, 80% of U.S. major appliance sales produced domestically, 96% domestic steel sourcing, and $6 billion invested in the past decade.

Positive

• Planned $300 million investment in U.S. laundry manufacturing
• Estimated creation of 400–600 new Whirlpool jobs
• Support for ~5,000 additional supplier and community jobs
• Strengthens production of next‑generation washers and dryers
• Company cites $6 billion U.S. investment over past decade

Negative

• Job creation figure is a 400–600 range, creating hiring uncertainty
• Investment depends on JobsOhio financial assistance final approval

News Market Reaction – WHR

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In the Oct 15 session, WHR declined 1.19%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

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The Michigan-based manufacturer, which started in the U.S. in 1911 and has stayed in the U.S. throughout its history, is preparing to ramp up production at two Ohio facilities.

BENTON HARBOR, Mich., Oct. 15, 2025 /PRNewswire/ -- Whirlpool Corporation today announced a planned $300 million investment in its U.S. laundry manufacturing facilities, one in a series of strategic commitments to grow its American manufacturing footprint. This investment is expected to create between 400 and 600 new jobs across the company's operations in Clyde and Marion, Ohio, positioning Whirlpool Corp. for increased production of its next generation of washers and dryers, while also supporting approximately 5,000 additional jobs outside the company.

Started in America …

Founded in the United States more than 110 years ago, Whirlpool Corp. maintains the largest U.S. manufacturing operations in the home appliance industry. As the only major U.S.-based manufacturer of kitchen and laundry appliances, today's investment reinforces that legacy.

"Whirlpool Corporation's unwavering commitment to American manufacturing is a cornerstone of our identity," said Marc Bitzer, chairman and CEO of Whirlpool Corporation. "This $300 million investment in our Clyde and Marion facilities underscores our dedication to creating jobs, fostering innovation, and delivering high-quality, American-made appliances to U.S. consumers."

Whirlpool Corp.'s Clyde manufacturing facility, in operation since 1952, is the largest washing machine plant in the world. The Marion dryer factory celebrated its 70th anniversary in September, marking seven decades of manufacturing excellence and community impact.

… Stayed in America

The benefits of Whirlpool Corp.'s commitment to U.S. manufacturing are felt across the U.S. The company manufactures more of its appliances in the U.S. than any of its industry peers, while partnering with thousands of suppliers across the country. Approximately 80% of Whirlpool Corp.'s U.S. major appliance sales come from products produced in the company's U.S. factories – significantly higher than the 25% competitor average. Ninety-six percent of the steel used in the company's U.S. plants is sourced domestically.

In the past decade, Whirlpool Corp. has invested $6 billion in U.S. capital expenditures, R&D and new product development, as part of $23 billion in total spent on our U.S. operations, logistics and workforce. With 20,000 employees in the U.S., including over 14,000 at its 10 manufacturing plants, Whirlpool Corp. continues to play a leading role in sustaining and growing American manufacturing. 

"Across our U.S. operations, from the factory floor to design labs to distribution centers, our people are the foundation of everything we build," said Kristin Day, Vice President of U.S. Manufacturing at Whirlpool Corporation. "We are proud to reinforce our commitment to the communities and plants where generations have not only built appliances but careers, families and futures. This investment builds on that legacy, enhancing our manufacturing capabilities and ensuring we can continue producing world-class appliances right here in America."

Financial assistance from JobsOhio and tax credits from the State of Ohio will support continued investments in workforce development and the company's Clyde and Marion operations. The investments are subject to final approval of the financial assistance.

For more information about Whirlpool Corporation and its U.S. manufacturing footprint, click here.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com

Whirlpool Additional Information
Certain statements in this press release relating to the amount and timing of investment, expected job creation, production increases, industry leadership, state-level tax credits and financial assistance and certain similar statements constitute "forward-looking statements" within the meaning of the federal securities laws. These statements reflect management's current expectations regarding future events and speak only as of the date of this press release. There can be no guarantee that the investments and benefits summarized in this press release will be consummated in the amounts set forth herein or at all. Forward-looking statements involve significant risks and uncertainties, and should not be read as guarantees that such investments will be made in the amounts set forth herein or that the expected benefits will fully materialize. Important factors that could cause actual results to differ materially from these expectations include, among other things, that state-level financial assistance and tax credits will not be received in amounts expected or at all, that the investments will not receive final approval from state regulatory bodies, and that macroeconomic uncertainty or other factors may negatively impact the timing or amount of the investments. In addition to these risks, reference should also be made to the factors discussed under "Risk Factors" in Whirlpool Corporation's periodic filings with the Securities and Exchange Commission. Although the forward-looking statements contained in this press release are based upon what are believed to be reasonable assumptions, investors cannot be assured that actual results will be consistent with these forward-looking statements, and the differences may be material. These forward-looking statements are made as of the date of this press release and, except as expressly required by applicable law, Whirlpool Corporation assumes no obligation to update or revise them to reflect new events or circumstances.

 

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SOURCE Whirlpool Corporation

FAQ

What is Whirlpool announcing for its U.S. laundry plants (WHR) on Oct 15, 2025?

Whirlpool announced a $300 million planned investment at Clyde and Marion, Ohio, to expand laundry production.

How many jobs will Whirlpool (WHR) create with the $300 million investment?

Whirlpool expects to create between 400 and 600 new jobs directly and support about 5,000 additional jobs.

Which Whirlpool facilities will receive the Oct 2025 investment and why?

The investment targets the Clyde washing machine plant and Marion dryer plant to ramp next‑generation appliance production.

Does Whirlpool (WHR) have domestic sourcing and past U.S. investment history?

Yes—Whirlpool cites 96% domestic steel use, ~80% of U.S. major appliance sales produced domestically, and $6 billion invested in the past decade.

Will the Ohio financial incentives for Whirlpool (WHR) be finalized immediately?

No—the JobsOhio assistance and Ohio tax credits are expected to support the investment but are subject to final approval.

What is the expected impact on Whirlpool’s manufacturing capacity from the Oct 2025 investment?

The company says the funding will increase production capacity for its next‑generation washers and dryers at the two Ohio plants.