Bar Tender by Wingstop: The First Bar Dedicated to Chicken Tenders, Served in 12 Bold Flavors

Rhea-AI Summary

Wingstop (NASDAQ: WING) has announced the launch of 'Bar Tender by Wingstop', the first-ever bar dedicated exclusively to chicken tenders, opening on April 10, 2025 in NYC. The innovative concept will feature Wingstop's crispy tenders served in 12 bold flavors, including signature options like Hot Honey Rub and Lemon Pepper.

The Brooklyn-based venue will operate from 8-11 p.m. ET on April 10 and 11, offering priority access through online registration, with walk-ins welcome. The experience includes performances by prominent DJs and social media-worthy moments.

For customers nationwide unable to visit the NYC location, Wingstop offers a similar experience through their 15 Crispy Tenders package available on Wingstop.com, allowing customers to select four flavors and three dips.

Positive

• First-mover advantage in the bar-tender concept segment
• National scalability through existing delivery infrastructure
• Leveraging existing product line for new revenue stream

Negative

• operating hours (8-11 PM) may restrict revenue potential
• Initial launch to single location in NYC

Opening to the public on April 10 in NYC, this first-of-its-kind concept kicks off a nationwide movement to experience Wingstop's crispy tenders in every flavor

DALLAS, April 7, 2025 /PRNewswire/ -- Wingstop (NASDAQ: WING) today announced the opening of a new bar in NYC that exclusively serves chicken tenders – and not just any tenders, Wingstop's crispy tenders in 12 bold flavors. Bar Tender by Wingstop opens to the public on April 10 for anyone craving tenders. For fans not able to join in NYC, they can experience Bar Tender by trying all 12 craft-made flavors from their local Wingstop.

"We all know the feeling of rolling into our favorite bar with friends and ordering the bartender's specialty," said Wingstop's Chief Revenue Officer, Mark Christenson. "With Bar Tender by Wingstop, we're shaking things up – literally – serving all 12 bold flavors for a one-of-a-kind experience. And the best part? Fans can bring the Bar Tender energy home by tasting every signature flavor for themselves."

Whether fans prefer their crispy tenders served neat – like Wingstop's house favorite Hot Honey Rub – or with a twist – like Wingstop's iconic Lemon Pepper – each bold, distinctive flavor will be mixed up at Bar Tender. The can't-miss experience features some of the biggest names in the DJ scene and must-share social moments throughout the night.

To enjoy priority access to Bar Tender by Wingstop in Brooklyn from 8-11 p.m. ET on April 10 and 11, visit BarTenderbyWingstop.cventevents.com*. Walk-ins are welcome.

Fans across the country can enjoy their very own at-home Bar Tender experience with friends by ordering 15 Crispy Tenders on Wingstop.com as the perfect sharable option, with four flavor selections and three dips. Follow the Bar Tender happenings on social @wingstop across Instagram and TikTok.

*For more details on Bar Tender by Wingstop including event hours and programming, visit BarTenderbyWingstop.cventevents.com.  

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,550 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2024, Wingstop's system-wide sales increased 36.8% to approximately $4.8 billion, marking the 21^st consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count.

In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.

For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release.

Media Contact
Maddie Lupori
media@wingstop.com

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SOURCE Wingstop Restaurants Inc.

FAQ

When and where is Bar Tender by Wingstop (WING) opening?

Bar Tender by Wingstop is opening on April 10, 2025, in Brooklyn, NYC, operating from 8-11 p.m. ET on April 10 and 11.

How many flavor options are available at Bar Tender by Wingstop (WING)?

Bar Tender by Wingstop offers 12 bold flavors, including signature options like Hot Honey Rub and Lemon Pepper.

Can customers experience Bar Tender by Wingstop (WING) outside of NYC?

Yes, customers nationwide can order 15 Crispy Tenders with four flavor selections and three dips through Wingstop.com.

How can customers get priority access to Bar Tender by Wingstop (WING) in NYC?

Priority access is available by registering at BarTenderbyWingstop.cventevents.com, though walk-ins are also welcome.