Wingstop Auctions Off First-Ever Bottle of Their Iconic Ranch, Complete with a Year's Supply

Rhea-AI Summary

Wingstop (NASDAQ: WING) is making history by auctioning its first-ever official bottle of their iconic ranch dressing, accompanied by a year's supply of refills. The auction, running from March 10-14, 2025, will be hosted on eBay, with proceeds benefiting Wingstop Charities.

The winning bidder will receive a certificate of authenticity signed by Wingstop's Head of Culinary, Chef Larry Bellah. Additionally, in celebration of National Ranch Day on March 10, 2025, customers nationwide can claim a free regular-sized ranch dressing using code 'FREERANCH' when ordering through Wingstop.com or their app.

The company's ranch dressing, made fresh daily in restaurants, has gained significant popularity, with Chief Revenue Officer Mark Christenson noting its appearance in viral ranch fountains and wedding catering, leading to persistent customer requests for bottled versions.

Positive

• Marketing initiative capitalizing on high-demand product
• Charitable contribution aspect through auction proceeds
• Customer engagement strategy through promotional giveaway

Negative

• revenue impact from one-time auction event
• Potential costs associated with year-long ranch supply commitment

News Market Reaction

-5.87%

1 alert

-5.87% News Effect

On the day this news was published, WING declined 5.87%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Fans nationwide can also score a free ranch at Wingstop restaurants on National Ranch Day

DALLAS, March 10, 2025 /PRNewswire/ -- Wingstop's (NASDAQ: WING) iconic ranch isn't just a dip — it is a fan obsession and one of the flavor brand's most-talked-about menu items. For years, guests have begged for it to be bottled, and now – in honor of National Ranch Day – Wingstop is making history. The brand is auctioning off its first-ever "official" bottle of Wingstop ranch, complete with access to a year's supply of ranch refills.

Wingstop ranch delivers a flavorful punch to every chicken wing, tender, sandwich or fry it touches. Made fresh in restaurants everyday, Wingstop's ranch is a true fan favorite.

"Wingstop ranch isn't just any dip – it's legendary. We've seen ranch fountains go viral and people cater Wingstop ranch at their weddings. But one of the biggest trends we see is fans begging us to bottle and sell our house made ranch. Now, for the first time ever, we're answering that call," said Wingstop's Chief Revenue Officer, Mark Christenson. "If you're not lucky enough to take home our first official bottle, you can still celebrate National Ranch Day the right way with free ranch at any Wingstop today."

The exclusive auction listing can be found at https://www.ebay.com/itm/135605930650, where the highest bidder will secure a year's worth of ranch refills* at their local Wingstop. To add to its value, the winner will receive a certificate of authenticity signed by Wingstop's Head of Culinary, Chef Larry Bellah.

All proceeds from the sale will benefit Wingstop Charities, whose mission is to amplify the flavor of local communities through service.

For flavor fans across the country, Wingstop is offering a free regular-sized Wingstop ranch by using code "FREERANCH"** at checkout on March 10, when ordering through Wingstop.com or the Wingstop app.

*Bidding open from 03/10/2025 to 03/14/2025. Limitations and restrictions apply. See https://www.ebay.com/itm/135605930650 for full details.

** Valid only on 03/10/2025 in the US. Not available on third party marketplaces. While supplies last. See Wingstop.com/Offers for full details.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,500 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2024, Wingstop's system-wide sales increased 36.8% to approximately $4.8 billion, marking the 21^st consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count.

In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.

For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release.

Media Contact
Maddie Lupori
media@wingstop.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/wingstop-auctions-off-first-ever-bottle-of-their-iconic-ranch-complete-with-a-years-supply-302397026.html

SOURCE Wingstop Restaurants Inc.

FAQ

When is Wingstop (WING) auctioning their first official ranch bottle?

The auction runs from March 10-14, 2025 on eBay.

What does the Wingstop (WING) ranch bottle auction winner receive?

The winner gets the first official bottle, a year's supply of ranch refills, and a certificate of authenticity signed by Chef Larry Bellah.

How can customers get free ranch from Wingstop (WING) on National Ranch Day?

Use code 'FREERANCH' at checkout on March 10, 2025, when ordering through Wingstop.com or their app.

Where will the proceeds from Wingstop's (WING) ranch bottle auction go?

All proceeds will benefit Wingstop Charities to support local communities through service.