Wingstop's New Crispy Tenders Are Changing The Flavor Game, With 1M Free Tenders Up For Grabs

Rhea-AI Summary

Wingstop (NASDAQ: WING) has launched new crispy chicken tenders nationwide, featuring their signature hand sauced-and-tossed preparation in 12 different flavors. To promote this launch, the company is offering 1 million free tenders through their website promotion.

The new product aims to differentiate from competitors by focusing on flavor variety, including options like Hot Honey Rub, OG Hot, and Lemon Pepper. The company is offering a 3-piece tender combo for $9.99, which includes seasoned fries, a drink, and house-made ranch. Additionally, they've introduced a new Flavor Feast bundle at $23.99, featuring 16 boneless wings, 6 crispy tenders, large fries, and three dips.

Positive

• Launch of new product line expanding menu offerings
• Large-scale promotional campaign with 1M free tenders giveaway
• Competitive pricing strategy with $9.99 combo meal
• Product differentiation through 12 unique flavor options

Negative

• None.

DALLAS, Feb. 24, 2025 /PRNewswire/ -- Wingstop (NASDAQ: WING) is changing the flavor game with new, crispier chicken tenders, now available nationwide. Tender fans can say goodbye to bland, basic chicken tenders and get their hands on Wingstop's crispy tenders, hand sauced-and-tossed in one of Wingstop's 12 bold flavors, paired with the brand's iconic ranch dip for the ultimate flavor experience.

Unlike the plain chicken tenders and strips across the market, Wingstop's new crispy tenders serve as a vehicle for the brand's craft-made sauces – fan-favorite Hot Honey Rub, tried-and-true OG Hot and legendary Lemon Pepper, to name a few. Bringing the flavor in a big way, Wingstop is giving away 1 million tenders for free at Wingstop.com/MillionTenderGiveaway.

"Chicken tenders are everywhere, but let's be honest, no one can do flavor like Wingstop," said Wingstop's Chief Revenue Officer, Mark Christenson. "Our new crispy tenders are hand sauced-and-tossed in our bold flavors, satisfying the cravings of our loyal fans and bringing new guests into Wingstop to experience flavor – our key differentiator."

Knowing fans are craving quality and value, Wingstop's 3-piece tender combo is only $9.99, complete with seasoned fries, a drink and ranch that's made in house, each morning. For bigger cravings and groups, the new Flavor Feast bundle comes with 16 boneless wings and 6 crispy tenders, large fries and three dips for $23.99.

Fans can visit Wingstop.com or the Wingstop app to order for carryout or delivery. 

*Go to Wingstop.com/MillionTenderGiveaway for more information. The full terms and conditions are available at WingstopMillionTenderGiveaway.com/Terms-And-Conditions.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,550 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2024, Wingstop's system-wide sales increased 36.8% to approximately $4.8 billion, marking the 21^st consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count.

A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand's environmental, social and governance platform as Wingstop seeks to provide value to all guests.

In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.

For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release.

Media Contact
Maddie Lupori
Media@wingstop.com

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SOURCE Wingstop Restaurants Inc.

FAQ

What is the price of Wingstop's new tender combo meal?

Wingstop's new 3-piece tender combo meal costs $9.99 and includes seasoned fries, a drink, and house-made ranch.

How many free tenders is Wingstop (WING) giving away in their promotion?

Wingstop is giving away 1 million free tenders through their website promotion at Wingstop.com/MillionTenderGiveaway.

What is included in Wingstop's new Flavor Feast bundle?

The Flavor Feast bundle costs $23.99 and includes 16 boneless wings, 6 crispy tenders, large fries, and three dips.

How many flavor options are available for Wingstop's new crispy tenders?

Wingstop offers 12 different bold flavors for their new crispy tenders, including Hot Honey Rub, OG Hot, and Lemon Pepper.