Wingstop Teams Up with #1 Draft Pick Cam Ward for Football Season

Rhea-AI Summary

Wingstop (NASDAQ: WING) has launched a new promotional campaign featuring #1 NFL draft pick Cam Ward for the football season. The promotion introduces "Cam Ward's #1 Picks," a customized meal deal featuring 20 wings in four flavors (Lemon Pepper, Hot Honey Rub, Mango Habanero, and Hickory Smoked BBQ), large seasoned fries, and 2 ranch dips.

This offering is part of Wingstop's new Ultimate Meal Deals lineup, which includes three different meal combinations starting at $17.99. The promotion is available nationwide through Wingstop.com and the Wingstop app for a limited time.

Positive

• Partnership with high-profile #1 NFL draft pick enhances brand visibility
• Strategic timing with football season to drive sales
• Competitive pricing strategy with meal deals starting at $17.99

Negative

• None.

DALLAS, Aug. 27, 2025 /PRNewswire/ -- Wingstop (NASDAQ: WING) is bringing the flavor this football season with its latest Wingstop Drop – Cam Ward's #1 Picks*, available nationwide beginning today. Rookie quarterback and #1 draft pick Cam Ward has built his go-to lineup of four bold flavors, so fans can order just like him for gameday.

Cam Ward's #1 Picks are fit for all wing cravings – classic and boneless – with 20 wings; large, seasoned fries; and 2 ranch dips – feeding the whole gameday crew, at a great value. To run Cam's play exactly, fans can select:

• 5 Lemon Pepper classic wings
• 5 Hot Honey Rub classic wings
• 5 Mango Habanero boneless wings
• 5 Hickory Smoked BBQ boneless wings

"I'm always craving Wingstop," said Cam Ward. "Lemon Pepper has been my day-one flavor, but the rest of the flavors? You can't miss! I can't pick just one, so my order has the best of both – classic and boneless wings – and all my favorite flavors. You best believe I'll be ordering from Wingstop to fuel up for my big debut."

Cam Ward's #1 Picks are one of three Ultimate Meal Deals that Wingstop debuted for the football season – whether fans are craving classic, boneless or both – starting at just $17.99 for wings, sides and dips.

"Nothing fuels football season like Wingstop, and Wingstop is here to dominate game day," said Wingstop's Chief Revenue Officer, Mark Christenson. "There's nothing worse than calling the wrong play when you're hosting, but Wingstop's new Ultimate Meal Deals are a guaranteed win – bringing the flavor that never misses."

Cam Ward's #1 Picks and the other Wingstop Ultimate Meal Deals are available to order starting today, August 27, at Wingstop.com or through the Wingstop app for a limited time.

*See Wingstop.com/Offers for full details.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,800 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans' choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on TikTok, Instagram, X and Facebook.

Media Contact
Maddie Lupori
media@wingstop.com

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SOURCE Wingstop Restaurants Inc.

FAQ

What is included in Cam Ward's #1 Picks meal deal at Wingstop (NASDAQ: WING)?

Cam Ward's #1 Picks includes 20 wings (5 each of Lemon Pepper classic, Hot Honey Rub classic, Mango Habanero boneless, and Hickory Smoked BBQ boneless wings), large seasoned fries, and 2 ranch dips.

How much do Wingstop's new Ultimate Meal Deals cost?

Wingstop's Ultimate Meal Deals start at $17.99, offering combinations of wings, sides, and dips.

When does Wingstop's Cam Ward promotion start?

The Cam Ward promotion and Ultimate Meal Deals launched on August 27, 2025, available for a limited time.

How can customers order Wingstop's new Ultimate Meal Deals?

Customers can order the Ultimate Meal Deals through Wingstop.com or the Wingstop mobile app.

What are the different wing options available in Wingstop's Ultimate Meal Deals?

Wingstop offers three different Ultimate Meal Deal combinations featuring classic wings, boneless wings, or both, allowing customers to choose their preferred style.