WISe.Art, The Hashgraph Association (THA) and the Global Market of Artification (GMA) Advance the Digitalization of the Italian Renaissance Art Collection, Announcing an Exclusive Event in Florence
WISeKey International Holding Ltd announces a groundbreaking initiative to digitalize over $500 million worth of Italian Renaissance Art under the ownership of GMA. The project aims to transform masterpieces by renowned artists into digital form, making Italian artistic heritage accessible globally. WISeKey introduces the Renaissance Coin, Artistic Security Tokens, to revolutionize art investment. The WISe.ART platform utilizes blockchain technology to ensure security and authenticity, offering a transparent marketplace for luxury collectibles. Strategic partnerships with Hedera and GMA enhance WISeKey's position in the market, bringing innovation to art transactions and digital representation.
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WISeKey collaborates with GMA to digitalize Italian Renaissance Art worth over $500 million.
The Renaissance Coin introduces Artistic Security Tokens for innovative art investment opportunities.
The WISe.ART platform utilizes blockchain technology for secure and transparent art trading.
Strategic partnerships with Hedera and GMA enhance WISeKey's capabilities in the market.
WISeKey's expertise in cybersecurity and cryptography ensures authenticity and security in art transactions.
The introduction of the Renaissance Coin by WISeKey represents a significant innovation in the art investment landscape. By creating Artistic Security Tokens within a regulated framework, WISeKey is not only expanding the accessibility of art but also pioneering a new asset class. These tokens are likely to attract investors seeking alternative investment opportunities beyond traditional stocks and bonds, potentially diversifying their portfolios and hedging against market volatility. The legal compliance of these tokens could also reassure investors wary of the regulatory uncertainties surrounding cryptocurrencies and NFTs.
Moreover, the collaboration with the Hashgraph Association indicates a strategic move to leverage Hedera's distributed ledger technology for enhanced security and efficiency in art transactions. This could position WISeKey favorably within the growing market for blockchain-based art platforms, potentially increasing its market share and revenue streams. The company's stock performance may reflect investor sentiment on the success of this initiative and its impact on the company's financial outlook.
WISeKey's emphasis on security and KYC regulations addresses a critical concern in the digital art market: the risk of fraud and counterfeiting. By employing blockchain technology, specifically NFTs on the Hedera blockchain, WISeKey is ensuring the authenticity and provenance of digital art pieces. This is crucial for maintaining the trust of investors and collectors and it represents a significant value proposition for the WISe.Art platform.
The TrustECoin token, enabling discreet yet compliant NFT trading, is a testament to WISeKey's expertise in cybersecurity and cryptography. The company's two decades of experience in these fields may give it a competitive edge, as security is paramount in the luxury collectibles market. The ability to minimize digital counterfeiting could lead to increased user adoption of the WISe.Art platform and solidify the company's reputation as a leader in secure digital transactions.
The 'Digital Renaissance Project Italy' is set to revolutionize the way we interact with art by digitizing Italian Renaissance masterpieces. This initiative could significantly expand the audience for these works, transcending geographical barriers. The impact on the art market could be profound, as it introduces fractional ownership and enhanced accessibility to historic art treasures.
WISeKey's strategic partnerships and the integration of ultra-high-definition imagery and digital enhancements in art digitization are likely to raise the standard for digital representations of art. This could stimulate further growth in the digital art market, attracting new demographics of art enthusiasts and investors. The long-term implications may include a redefinition of art ownership and the democratization of investment in high-value art pieces.
03/13/2024 - 02:00 AM
Geneva, Switzerland / Florence, Italy , March 13, 2024 (GLOBE NEWSWIRE) -- Building upon the successful announcement at Davos earlier this year, WISeKey International Holding Ltd (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a forefront leader in cybersecurity, digital identity, and Internet of Things (IoT) solutions, is excited to announce the next phase of its groundbreaking initiative to digitalize over $500 million worth of Italian Renaissance Art under the ownership of GMA .
This initiative is a collaboration between WISeKey’s subsidiary, WISe.Art, and the GMA, targeting the digitalization of masterpieces by Caravaggio, Beato Angelico, Tiziano, Tintoretto, Rubens, Rembrandt, Verocchio, and Raffaello di Sanzio. By transforming these timeless treasures into digital form, the project aims to extend the reach of Italian artistic heritage globally, making it accessible beyond the confines of museums and private collections.
Revolutionizing Art and Investment with the Renaissance Coin
Technological Innovation and Security at the Heart
With over two decades of experience in security and object authentication, WISeKey ensures the utmost security and authenticity for artworks and their digital versions, minimizing the risk of digital counterfeiting. Strategic partnerships, including those with Hedera and GMA, underscore WISeKey’s unique position in the market, enhancing its capabilities in crypto expertise and innovative data offerings.
The centerpiece of WISe.Art is the WISe.Art Marketplace built to redefine the way art is bought and sold, bringing transparency, security, authenticity, legal certainty, and fractional ownership to the forefront of the global art world. Leveraging WISeKey's 25 years of proven expertise in cybersecurity and cryptography, the platform introduces a novel approach to art transactions and digital representation, ensuring a seamless and trustworthy experience of value exchange for artists, collectors, and enthusiasts.
In collaboration with artists, collectors, museums, and prestigious galleries, WISe.ART and GMA are thrilled to present the ‘Digital Renaissance Project Italy.’
From 2024 to the Jubilee year 2025, this ambitious project will digitize the Italian Renaissance artistic heritage, using ultra-high-definition imagery and digital enhancements. This effort is a milestone in transitioning Italian artistic heritage into the digital age, extending its reach to a global audience.
As part of the initiative, an exclusive Renaissance Coin will be launched, providing access to historic art treasures through WISe.ART. This project connects art enthusiasts worldwide via the Internet, allowing them to immerse in and admire this extraordinary artistic heritage, some of which were previously limited to museums and historical sites. This technological breakthrough enables these treasures to be viewed and appreciated globally.
About GMA:
About The Hashgraph Association The Hashgraph Association supports training and education programs across multiple industry verticals. In the forefront is the digital enablement and empowerment of the public through broad adoption of Hedera-powered enterprise-grade solutions and decentralized applications (dApps), which includes innovation, accreditation, and certification programs. As a non-profit organization headquartered in Switzerland, The Hashgraph Association promotes and provides funding for innovation, research and development for the benefit of economic inclusion and with a positive environmental, social, and governance (ESG) impact. For information about The Hashgraph Association, visit www.hashgraph-association.com .
About WISeKey:
Each subsidiary contributes to WISeKey’s mission of securing the internet while focusing on their respective areas of research and expertise. Their technologies seamlessly integrate into the comprehensive WISeKey platform. WISeKey secures digital identity ecosystems for individuals and objects using Blockchain, AI, and IoT technologies. With over 1.6 billion microchips deployed across various IoT sectors, WISeKey plays a vital role in securing the Internet of Everything. The company’s semiconductors generate valuable Big Data that, when analyzed with AI, enable predictive equipment failure prevention. Trusted by the OISTE/WISeKey cryptographic Root of Trust, WISeKey provides secure authentication and identification for IoT, Blockchain, and AI applications. The WISeKey Root of Trust ensures the integrity of online transactions between objects and people. For more information on WISeKey’s strategic direction and its subsidiary companies, please visit www.wisekey.com .
About WISe.ART: WISe.ART platform leverages WISeKey’s strong cybersecurity expertise, digital identity technology, and the power of blockchain to offer a unique marketplace for NFTs, connecting artists, buyers, and collectors, while ensuring the provenance and authenticity of digital artworks.
Disclaimer:
Press and investor contacts:
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of the Swiss Financial Services Act (“FinSA”), the FInSa’s predecessor legislation or advertising within the meaning of the FinSA. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
WISeKey International Holding Ltd's ticker symbol is WKEY on NASDAQ.
WISeKey collaborates with GMA to digitalize over $500 million worth of Italian Renaissance Art.
The Renaissance Coin is an Artistic Security Token offering a secure and compliant option for art investors.
The WISe.ART platform utilizes blockchain technology to ensure security and authenticity in art trading.
Strategic partnerships with Hedera and GMA enhance WISeKey's capabilities in the market.
