Wearable Devices Collaborates with Leading Japanese E-Commerce Platform to Expand Mudra Wearable Devices in Tech-Savvy Market
Rhea-AI Summary
Wearable Devices (NASDAQ:WLDS) has announced a strategic collaboration with Media Exceed, a leading Japanese e-commerce company, to distribute its Mudra Band and Mudra Link products in Japan. The non-exclusive reseller agreement will utilize both drop shipping and wholesale models to bring the company's neural interface technology to Japanese consumers.
The Mudra products use proprietary Surface Nerve Conductance sensors to detect neural signals from finger movements, enabling touchless control of digital devices across Apple, Android, and Windows platforms. The Mudra Link recently received a CES® 2025 Innovation Award in the XR Technologies and Accessories category.
Positive
- Entry into the Japanese market through partnership with established e-commerce platform
- Expansion of distribution channels through both drop shipping and wholesale models
- Recent CES® 2025 Innovation Award recognition for Mudra Link product
- Cross-platform compatibility across Apple, Android, and Windows devices
Negative
- Non-exclusive reseller agreement may limit market control
- No financial terms or revenue projections disclosed
Insights
WLDS expands to Japan via Media Exceed partnership, gaining access to tech-savvy market with non-exclusive distribution deal.
Wearable Devices has secured a strategic distribution agreement with Media Exceed to bring its neural interface products to the Japanese market. This non-exclusive reseller arrangement covers both the Mudra Band (for Apple Watch) and Mudra Link (for Android/Windows devices), implementing flexible distribution through both drop shipping and wholesale channels.
The partnership represents a calculated expansion into one of the world's most technologically advanced consumer bases. Japan is known for its early adoption of innovative technologies, making it a valuable testing ground for the company's neural interface products that enable touchless device control through subtle finger movements.
From a distribution perspective, the non-exclusive nature of this agreement suggests Wearable Devices is maintaining flexibility for potential additional partnerships in the region. The dual-model approach (drop shipping and wholesale) indicates a pragmatic strategy that balances inventory risk while ensuring localized customer support - critical for technology adoption in new markets.
While the press release doesn't provide specific financial projections or revenue targets, this move aligns with Wearable Devices' stated goal of accelerating global growth. The recent CES® 2025 Innovation Award for the Mudra Link adds credibility to the company's product offerings as they enter this competitive market. The agreement represents incremental progress in commercializing the company's proprietary Surface Nerve Conductance sensor technology, though market adoption rates and revenue impact remain to be proven.
Mudra wearable devices use neural sensors to enable touchless control of digital devices across Apple, Android and Windows platforms.
Yokneam Illit, Israel, Aug. 20, 2025 (GLOBE NEWSWIRE) -- Wearable Devices Ltd. (Nasdaq: WLDS, WLDSW) (the “Company” or “Wearable Devices”), a technology growth company specializing in artificial intelligence (“AI”)-powered touchless sensing wearables, recently announced a collaboration with Media Exceed Co., Ltd. (“Media Exceed”), a leading e-commerce company in Japan. Under this agreement, Media Exceed will serve as a non-exclusive reseller of the award-winning Mudra Band and Mudra Link, bringing Wearable Devices’ innovative neural technology to Japan, one of the world’s most tech-savvy consumer bases.
This collaboration aims to enhance the availability of Wearable Devices’ neural interface products in Japan, leveraging Media Exceed’s robust e-commerce platform and market expertise. The collaboration supports both drop shipping and wholesale models, ensuring streamlined order fulfillment and localized customer support for Japanese buyers. See the Mudra Band and Mudra Link in action at https://belties.shop/pages/mudra-band.
“This collaboration is a major step in our mission to revolutionize how people interact with technology,” said Asher Dahan, Chief Executive Officer of Wearable Devices. “Japan’s appetite for innovation makes it the perfect market to showcase our Mudra products, and we’re thrilled to collaborate with Media Exceed to accelerate our global growth.”
Shinya Kasuga, Chief Executive Officer of Media Exceed, said: “We are eager to start working with Wearable Devices and bring the innovative Mudra products to the Japanese market. Their neural interface technology aligns perfectly with our vision to introduce cutting-edge solutions that enhance the way people interact with digital devices.”
The Mudra Band, designed for Apple Watch users, and the Mudra Link, compatible with Android and Windows devices, utilize proprietary Surface Nerve Conductance sensors to detect neural signals from subtle finger movements. These signals are translated into intuitive commands, enabling touchless control of digital devices. The Mudra Link was recently showcased at CES® 2025, where it received an Innovation Award in the XR Technologies and Accessories category.
Media Exceed will offer these products through its online platforms, providing Japanese consumers with direct access to Wearable Devices’ innovative technology. The collaboration is expected to enhance user experience and satisfaction by combining advanced wearable technology with Media Exceed’s customer-centric approach.
About Wearable Devices
Wearable Devices Ltd. (Nasdaq: WLDS, WLDSW) is a growth company pioneering human-computer interaction through its AI-powered neural input touchless technology. Leveraging proprietary sensors, software, and advanced AI algorithms, the Company’s consumer products - the Mudra Band and Mudra Link - are defining the neural input category both for wrist-worn devices and for brain-computer interfaces. These products enable touch-free, intuitive control of digital devices using gestures across multiple operating systems.
Operating through a dual-channel model of direct-to-consumer sales and enterprise licensing and collaborations, Wearable Devices empowers consumers with stylish, functional wearables for enhanced experiences in gaming, productivity, and extended reality (XR). In the business sector, the Company provides enterprise partners with advanced input solutions for immersive and interactive environments, from augmented reality/virtual reality/XR to smart environments.
By setting the standard for neural input in the XR ecosystem, Wearable Devices is shaping the future of seamless, natural user experiences across some of the world’s fastest-growing tech markets. Wearable Devices’ ordinary shares and warrants trade on the Nasdaq Capital Market under the symbols “WLDS” and “WLDSW,” respectively.
Forward-Looking Statements Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when we discuss the aim of our collaboration with Media Exceed, benefits and advantages of our products and technology, that this collaboration is a major step in our mission to revolutionize how people interact with technology, that collaboration with Media Exceed will accelerate our global growth and that the collaboration is expected to enhance user experience and satisfaction. All statements other than statements of historical facts included in this press release regarding our strategies, prospects, financial condition, operations, costs, plans and objectives are forward-looking statements. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the trading of our ordinary shares or warrants and the development of a liquid trading market; our ability to successfully market our products and services; the acceptance of our products and services by customers; our continued ability to pay operating costs and ability to meet demand for our products and services; the amount and nature of competition from other security and telecom products and services; the effects of changes in the cybersecurity and telecom markets; our ability to successfully develop new products and services; our success establishing and maintaining collaborative, strategic alliance agreements, licensing and supplier arrangements; our ability to comply with applicable regulations; and the other risks and uncertainties described in our annual report on Form 20-F for the year ended December 31, 2024, filed on March 20, 2025 and our other filings with the Securities and Exchange Commission. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact
Michal Efraty
IR@wearabledevices.co.il
FAQ
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