WM Launches "I Recycle" Pledge Ahead of America Recycles Day
WM (NYSE: WM) launched its nationwide I Recycle education initiative ahead of America Recycles Day to encourage better recycling habits.
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WM (NYSE: WM) launched its nationwide I Recycle education initiative ahead of America Recycles Day to encourage better recycling habits. The program combines the I Recycle Pledge with educational content and interactive quizzes at WM.com/IRecycle. Participants can enter a sweepstakes for a chance to win a trip to the WM Phoenix Open. Community events in Denver, Fort Worth, Gainesville, Houston, Nashville and Seattle support the initiative, alongside outreach by sports organizations.
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The national education initiative aims to inspire action to Recycle Right®, recycle always
Key Takeaways:
- WM is launching the I Recycle initiative in advance of America Recycles Day on Nov. 15 to help people Recycle Right® through education, community engagement and the I Recycle Pledge.
- Participants who take the I Recycle Pledge at WM's I Recycle website can enter for a chance to win a trip to the WM Phoenix Open, one of the world's largest zero-waste sporting events.
- WM is encouraging communities to take the I Recycle Pledge through several events and collaborations with local leaders and community organizations, as well as sports teams, leagues and venues.
- As
North America's largest recycler, WM is committed to recycling education. WM data shows that 3 in 4 Americans say they recycle, and nearly half are actively looking for ways to recycle more.
"I Recycle is a call to action for anyone who wants to help make a positive impact in their community," said Brent Bell, vice president of recycling operations, WM. "When people have the tools to learn how to recycle the right way, we all benefit. By taking the I Recycle Pledge and committing to better habits, everyone can contribute to strengthening the circular economy."
The I Recycle program is supported by industry and community leaders who recognize education as a key driver of recycling participation.
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"Recycling works best when education and access come together, combined with stakeholder support across the value chain," said Carolyn F. Muller, acting CEO, Solid Waste Association of
To help expand the impact of the I Recycle initiative, WM is encouraging its communities to take the I Recycle Pledge. Across
This effort is important as WM recycling data shows*:
- 3 in 4 Americans say they recycle, and nearly half are actively looking for ways to recycle more.
- More than half of Americans state a desire to make a difference is their reason to start recycling.
- Lack of access remains the top barrier to recycling, while inconvenience and confusion about how to recycle also limit recycling participation.
- More than three-quarters of Americans want to learn more about how recycled materials are transformed into new products.
What is the I Recycle Pledge?
I Recycle is a WM-led recycling education initiative to help consumers learn how to Recycle Right® and encourage others to do the same. WM's I Recycle website offers educational recycling content, interactive quizzes and the opportunity to take the I Recycle Pledge and enter the sweepstakes for a chance to win a trip to the WM Phoenix Open.
For more information on how to take the I Recycle Pledge, visit WM.com/IRecycle.
*WM recycling data is from a survey conducted online within
ABOUT WM
WM (WM.com) is North America's leading provider of comprehensive environmental solutions. Previously known as Waste Management and based in Houston, Texas, WM is driven by commitments to put people first and achieve success with integrity. WM, through its subsidiaries, provides collection, recycling and disposal services to millions of residential, commercial, industrial, medical and municipal customers throughout the U.S. and Canada. With innovative infrastructure and capabilities in recycling, organics and renewable energy, WM provides environmental solutions to and collaborates with its customers in helping them pursue their sustainability goals. In North America, WM has the largest disposal network and collection fleet, is the largest recycler and is a leader in beneficial use of landfill gas, with a growing network of renewable natural gas plants and the most landfill gas-to-electricity plants, as well as the largest heavy-duty natural gas truck fleet in the industry. WM, through its subsidiaries, also provides collection and disposal services of regulated medical waste and secure information destruction services in the U.S., Canada and Western Europe. To learn more about WM and the company's sustainability progress and solutions, visit Sustainability.WM.com.
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SOURCE WM