Walmart Agrees to Acquire VIZIO HOLDING CORP. to Facilitate Accelerated Growth of Walmart Connect through VIZIO’s SmartCast Operating System
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The acquisition of VIZIO by Walmart represents a significant shift in the retail giant's strategy, indicating a move towards integrating technology and media into its core offerings. This transaction is poised to enhance Walmart's competitive edge in the retail industry by diversifying its revenue streams and embedding itself further into consumers' homes through VIZIO's SmartCast Operating System. The deal also underscores the importance of advertising revenue in today's market, as Walmart seeks to capitalize on VIZIO's established presence in the connected TV space.
Considering the broader industry trend towards omnichannel retail and the increasing value of data-driven advertising, this acquisition is likely to be scrutinized for its potential to disrupt the traditional retail and home entertainment landscapes. The synergy between Walmart's expansive customer base and VIZIO's technology could offer new personalized advertising opportunities, which are highly sought after in an era where targeted marketing is key to customer acquisition and retention.
At a purchase price of $11.50 per share, the $2.3 billion valuation of VIZIO reflects Walmart's confidence in the future of connected home entertainment and its potential to drive growth. Investors will be keen to monitor the financial performance post-acquisition, particularly how Walmart integrates VIZIO's operations and leverages its advertising solutions to boost Walmart Connect, its media business. The immediate financial implications involve assessing the impact of this acquisition on Walmart's balance sheet and earnings per share, considering the capital outlay and potential revenue synergies.
In the long run, the success of this acquisition will be measured by Walmart's ability to grow its media business and increase advertising revenues, which could provide a buffer against the low-margin nature of retail sales. However, investors should also be aware of the risks associated with integrating a technology company into a predominantly brick-and-mortar retail business, which could present challenges in cultural alignment and operational execution.
The acquisition is subject to regulatory approval and given the size and influence of both Walmart and VIZIO, antitrust considerations will be at the forefront. The legal implications of this merger will be closely watched, as it could set precedents for future acquisitions within the retail and technology sectors. It is crucial to consider how this deal aligns with current antitrust laws and whether it will face scrutiny from regulatory bodies concerned with maintaining competition in the marketplace.
Moreover, the management of consumer data will be another legal focal point, particularly in light of increasing global concerns over privacy and data protection. The integration of VIZIO's SmartCast OS with Walmart's retail operations will necessitate careful navigation of privacy regulations to ensure the ethical and legal use of consumer information for advertising and personalization purposes.
Advertising revenue from VIZIO’s innovative and customer-centric operating system accounts for the majority of the company’s growth in the last five years
The acquisition of VIZIO and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences. It would also create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and to realize greater impact from their advertising spend with Walmart. The combination would be expected to further accelerate Walmart’s media business in the
“There is a lot to be excited about with this acquisition,” said Seth Dallaire, executive vice president and chief revenue officer, Walmart
Since its founding in 2002, VIZIO’s mission has been to deliver immersive entertainment and innovative connected home devices to consumers at great value. In recent years, VIZIO’s growing device ecosystem and its Smart TV operating system, SmartCast, have amassed over 18 million active accounts growing approximately 400 percent since 2018. VIZIO has built this customer-centric platform on its devices enabling users to stream content for free by watching ads. Building on this foundation, VIZIO created an advertising business that has continued to grow while enabling marketers to reach consumers at scale. VIZIO’s platform has over 500 direct advertiser relationships, including many of the Fortune 500. VIZIO’s Platform+ business, which consists largely of its advertising business, now accounts for a majority of the company’s gross profit.
“We believe this is the ideal next chapter in VIZIO’s history. By bringing our capabilities and resources together, we’ll drive innovation and create even more value for our customers,” said William Wang, chief executive officer of VIZIO. “Walmart’s approach is aligned with VIZIO’s mission and vision, and our technology will help bring a scaled, connected TV advertising platform to Walmart Connect. This transaction delivers immediate and compelling value to VIZIO stockholders and is a true testament to the hard work of the entire VIZIO team.”
Walmart Connect, the retailer’s closed-loop omnichannel media business, grew 30 percent for fiscal year 2024. The business offers Walmart suppliers and sellers attractive opportunities to reach their desired customers no matter where, how, and when they shop. The company continues to innovate to bring to life distinct omnichannel solutions for advertisers of all sizes and accelerate shared growth.
Transaction Details
- The transaction is subject to regulatory clearance and other closing conditions specified in the merger agreement.
- VIZIO’s Board of Directors has unanimously approved the transaction.
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VIZIO stockholders (including Mr. Wang and his affiliates) holding approximately
89% of the voting power of VIZIO’s outstanding common shares have approved the transaction. No other stockholder approval is required to complete the transaction. - VIZIO has the right to terminate the transaction within a 45-day period if, subject to the terms and conditions of the merger agreement, VIZIO receives and accepts a “Superior Offer” as defined in the merger agreement.
- Upon completion of the transaction, VIZIO’s Class A common stock will no longer be publicly listed.
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- Due to certain transaction-related costs associated with the acquisition, including for talent retention and technology integration, Walmart expects the transaction to be slightly dilutive to EPS in the near term.
- To finance the acquisition, Walmart plans to use cash and/or debt. The transaction is not subject to a financing condition.
- IRR for this transaction is expected to be ahead of Walmart’s reported ROI.
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Following the completion of the transaction, VIZIO’s business will be reported as part of the Walmart
U.S. segment.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of
About VIZIO
Founded and headquartered in
Forward Looking Statements
This release contains “forward looking statements” statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, that are intended to enjoy the protection of the safe harbor for forward-looking statements created thereunder, including Walmart management's guidance regarding the impact of the transaction on Walmart, including the EPS impact, internal rate of return (IRR), and potential benefits to Walmart and Walmart Connect of the transaction, as well as statements about Walmart Connect, including its growth and innovation. Actual outcomes or results could differ materially from the forward-looking statements as a result of: changes in circumstances, assumptions not being realized or other risks, uncertainties and other factors, including conditions to the completion of the acquisition, such as required regulatory clearance, not being satisfied; closing of the transaction being delayed or not occurring at all; the occurrence of any event, change or other circumstance or condition that could give rise to the termination of the merger agreement; Walmart and Walmart Connect being unable to achieve the anticipated benefits of the transaction; the acquired business not performing as expected; Walmart assuming unexpected risks, liabilities and obligations of the acquired business; significant transaction costs associated with the transaction; the risk that disruptions from the transaction will harm the parties’ businesses, including current plans and operations; the ability of the parties to retain and hire key personnel; potential adverse reactions or changes to business relationships resulting from the announcement or completion of the proposed transaction; and other factors relating to the parties’ operations and financial performance discussed in their respective filings with the SEC. You should read this release in conjunction with Walmart’s Annual Report on Form 10-K for the year ended January 31, 2023, and VIZIO’s Annual Report on Form 10-K for the year ended December 31, 2022, and each party’s subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. You should consider all of the risks, uncertainties and other factors identified above and in those SEC reports carefully when evaluating the forward-looking statements in this release. Walmart and VIZIO cannot assure you that the future results reflected in or implied by any such forward-looking statement will be realized or, even if substantially realized, will have the forecasted or expected consequences and effects for or on our operations or financial performance. Such forward-looking statements are made as of the date of this release, and the parties undertake no obligation to update such statements to reflect subsequent events or circumstances, except as otherwise required by securities and other applicable laws.
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Walmart
Investor Relations contact: Steph Wissink – ir@walmart.com
Media Relations contact: Molly Blakeman – (800) 331-0085
VIZIO
Investor Relations contact: Michael Marks – ir@VIZIO.com
Media Relations contact: Kelsey Markovich/Leah Polito – VIZIO@fgsglobal.com
Source: Walmart Inc.
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