WOW! Achieves 100,000 Fiber Homes Passed Milestone in Greenfield Markets

Rhea-AI Summary

WOW! (NYSE: WOW), a broadband services provider, has achieved a significant milestone by passing 100,000 fiber homes in its Greenfield markets. The company is executing its broadband-first strategy announced in 2022, targeting 400,000 fiber homes in new communities.

WOW! has activated customers across multiple counties in Michigan, South Carolina, and Florida, recently launching services in Flint, Michigan and Simpsonville, South Carolina. The company offers up to 5 Gig Internet speeds with no annual contracts, no data caps, and includes WiFi equipment. Services include WOW! mobile powered by Reach, business solutions, and bundling options with YouTube TV.

[ "Reached milestone of 100,000 fiber homes passed in Greenfield markets", "On track towards larger goal of 400,000 fiber homes passed", "Successfully expanded into multiple new counties across three states", "Offers competitive 5 Gig Internet speeds with no contracts or data caps" ]

Insights

Telecommunications Infrastructure Analyst

WOW!'s milestone of 100,000 fiber homes passed shows strong execution on expansion strategy, positioning for future revenue growth.

The announcement of 100,000 fiber homes passed in Greenfield markets represents a significant milestone in WOW!'s strategic expansion. This achievement marks 25% progress toward their goal of 400,000 fiber homes in new communities, demonstrating effective execution of their broadband-first strategy announced in 2022.

WOW! has systematically expanded across multiple states, including Michigan, South Carolina, and Florida, establishing a diverse geographic footprint. Most valuably, the company has developed what they describe as a "rigorous and streamlined process" for network deployment, creating operational efficiency that should support accelerated growth in future quarters.

The infrastructure buildout is strategically significant as it transforms potential service areas into actual revenue-generating opportunities. Each home passed represents future subscription potential, with WOW! offering premium services including speeds up to 5 Gig on their all-fiber network. Their consumer-friendly terms—no annual contracts, no data caps, included WiFi equipment—position them competitively in these new markets.

This expansion differs from traditional cable overbuild strategies by focusing on entirely new territories (Greenfield) rather than just edge-out markets. The distinction is important as it represents net market growth rather than merely intensifying competition in existing territories. By targeting high-demand communities previously lacking robust broadband options, WOW! is positioning itself to capture market share in underserved areas with potentially less competitive pressure.

Continued execution of WOW!'s broadband-first strategy drives rapid growth across new, high-demand communities

ENGLEWOOD, Colo., Sept. 4, 2025 /PRNewswire/ -- WOW! Internet, TV & Phone (NYSE: WOW) a leading broadband services provider, today announced the company has surpassed 100,000 fiber homes passed in its Greenfield markets. This milestone marks significant progress for the company as it moves closer to reaching its goal of passing 400,000 fiber homes in new communities in the coming years.

WOW!'s Greenfield market strategy, announced in 2022, focuses on bringing the company's all-fiber network to areas where its services were previously not available. The company has activated customers across Livingston and Genesee counties in Michigan; Greenville County in South Carolina; and Hernando, Orange, and Seminole counties in Florida. Most recently, WOW! launched services in Flint, Michigan and Simpsonville, South Carolina.

"Over the last few years, WOW!'s seasoned market expansion team has successfully implemented the company's expansion strategy," said Henry Hryckiewicz, chief technology officer for WOW!. "I'm pleased with how the team has developed a rigorous and streamlined process to bring WOW!'s all-fiber network to new communities."

"Reaching 100,000 fiber homes passed in our Greenfield markets represents a significant milestone in WOW!'s strategic growth plan. This achievement reflects our team's commitment to expanding access to fast, reliable, and competitively priced broadband services in growing communities," said Teresa Elder, CEO of WOW!. "This momentum underscores the strength of our vision, and we remain focused on delivering exceptional value and connectivity to even more households."

Residents and businesses in WOW!'s Greenfield markets can experience WOW!'s all-fiber network with   up to 5 Gig, WOW!'s fastest Internet speeds, along with simplified pricing, no annual contracts, no data caps, and the necessary WiFi equipment to get started. WOW!'s offerings also include WOW! mobile powered by Reach, comprehensive business solutions, and bundling options with YouTube TV, one of the most popular and robust live TV video services.

Earlier this year, WOW! reached another 100,000 milestone which included homes passed in both Greenfield and Edge-out markets. The company will continue to focus on Greenfield expansion efforts, with more communities being added in the coming months.

To learn more about WOW!, please visit www.wowway.com. 

About WOW! Internet, TV & Phone
WOW! is one of the nation's leading broadband providers, with an efficient and high-performing network that passes nearly 2 million residential, business and wholesale consumers. WOW! provides services in 20 markets, primarily in the Midwest and Southeast, including Michigan, Alabama, Tennessee, South Carolina, Georgia and Florida, including the new all-fiber networks in Central Florida, Hernando County, Florida, Greenville County, South Carolina and Livingston County, Michigan. With an expansive portfolio of advanced services, including high-speed Internet services, cable TV, home phone, mobile phone, business data, voice, and cloud services, the company is dedicated to providing outstanding service at affordable prices. WOW! also serves as a leader in exceptional human resources practices, having been recognized 12 times by the National Association for Business Resources as a Best & Brightest Company to Work For in the Nation, winning the award for the last eight consecutive years and making the 2024 Top 101 National Winners list. Visit wowway.com for more information.

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SOURCE WideOpenWest, Inc.

FAQ

How many fiber homes has WOW! (NYSE: WOW) passed in its Greenfield markets?

WOW! has passed 100,000 fiber homes in its Greenfield markets, marking significant progress toward its goal of 400,000 homes.

What areas does WOW!'s Greenfield expansion cover in 2025?

WOW! has expanded to Livingston and Genesee counties in Michigan, Greenville County in South Carolina, and Hernando, Orange, and Seminole counties in Florida.

What internet speeds does WOW! offer in its new fiber markets?

WOW! offers up to 5 Gig Internet speeds through its all-fiber network, with no annual contracts and no data caps.

What is WOW!'s target for fiber homes passed in new communities?

WOW! aims to pass 400,000 fiber homes in new communities in the coming years as part of its Greenfield market strategy.

What additional services does WOW! offer with its fiber internet?

WOW! offers WOW! mobile powered by Reach, comprehensive business solutions, and bundling options with YouTube TV.