bet365 Launches “Winning is Everything” Brand Campaign Across the U.S. and Canada

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early payout offer financial

An early payout offer is a proposal to accept a single, sooner cash payment in place of a series of future payments or claims, typically made to creditors, bondholders, or recipients of structured settlements. It matters to investors because choosing the lump sum changes the timing and total amount of expected returns, can reduce risk of unpaid future claims, and signals how a company is managing its cash and liabilities—like taking a discounted cash buyout instead of waiting for scheduled installments.

out-of-home advertising technical

Out-of-home advertising is paid promotion placed in public spaces where people travel or gather—such as billboards, bus shelters, subway stations, shopping centers and large digital screens. It matters to investors because it represents a tangible, location-based revenue stream and a measure of consumer attention: strong demand can signal healthy ad spending and foot traffic, while declines can indicate weak marketing budgets or reduced public activity, affecting cash flow and asset value.

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Responsible gaming is a set of policies and tools that help prevent and address problem gambling by promoting safe play, setting limits, and offering support to customers who show signs of harm. Like seatbelts and airbags for a car, these measures reduce the chance of severe damage—protecting users, lowering legal and regulatory risk, and preserving a company’s reputation and long‑term revenue stability, which matters to investors evaluating risk and sustainability.

regulatory compliance regulatory

Regulatory compliance is the process of ensuring that a company follows all applicable laws, rules, and standards set by government authorities or industry bodies. It is important to investors because it helps prevent legal penalties, financial losses, and reputational damage, contributing to the overall stability and trustworthiness of a business. Think of it as following the rules of a game to play fairly and avoid penalties.

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03/13/2026 - 09:00 AM

bet365 debuts new, inaugural campaign with VML for the most passionate sports fans who like to celebrate the wins

NEW YORK--(BUSINESS WIRE)-- bet365, a global leader in online sports betting, today announced the launch of its new North American brand campaign, “Winning is Everything.” The work, created in partnership by bet365’s new U.S. and Canada agency of record, VML, introduces a refreshed creative direction, visual identity and tagline aimed at the passionate and knowledgeable sports and casino fans.

This brand evolution marks a significant milestone for bet365, following the establishment of its North American headquarters in Denver and its continued expansion into new markets. The campaign launch aligns with bet365’s long-term partnership as the Official Sports Betting Partner of UFC in North America.

The campaign will debut during the national broadcast of UFC Fight Night: EMMETT vs. VALLEJOS on Saturday, March 14, at 8:00 p.m. ET on Paramount+, reinforcing bet365's presence within the premier sports ecosystem.

The new tagline and theme, “Winning is Everything,” celebrates the intensity and insight of the dedicated sports and casino fans, positioning bet365 as a leading destination for those who are serious about their play.

“Passionate fans appreciate that ‘Winning is Everything’; possessing a deep understanding of the game, an edge or playing a hand while trusting their instincts. This campaign is engineered for that exact mindset,” stated Stephanie De Flora, Chief Marketing Officer, USA at bet365. “It signifies our commitment to breaking through a cluttered marketplace and speaking directly to our core consumers.”

“‘Winning is Everything’ is more than a line—it’s the inner voice of the serious sports fan finally getting spoken out loud,” said Glen Scott, Chief Creative Officer, VML Seattle. “We wanted the work to feel like it was made for people who track the lines and take pride in seeing something others miss. With Jody Hill as the Director, his storytelling was a perfect match for the work, and together we’ve created a campaign that respects the craft of betting as much as it celebrates the thrill of winning.”

The campaign will roll out across TV, digital, social media, out-of-home advertising and audio channels, with a significant presence during major sporting events throughout the year. All content will highlight bet365’s superior customer experience and its unwavering commitment to responsible gaming and regulatory compliance.

In conjunction with the campaign, bet365 will feature a special Early Payout Offer (EPO) for the upcoming college basketball tournament. During the first round, all pre-game bets will be paid out automatically if the selected team gains a 10-point lead. For the remainder of the tournament, the offer will be triggered by a 15-point lead, regardless of the final result. Additional offers will be available throughout the tournament.

About bet365

At bet365, Winning is Everything. No participation trophies. No speeches. That’s why bet365 exists. Founded in 2000 and trusted by millions of players worldwide.

bet365 is committed to promoting safer gambling and providing tools to help customers stay in control, like spend and session limits. All tools are integrated directly into the bet365 app to make it easy to monitor play. Learn more at https://responsiblegaming.md.bet365.com/us.

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About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.