Healthcare Brands to Gain Enhanced Engagement through CMI Media Group and Compas Collaboration with Microsoft Advertising

Rhea-AI Summary

CMI Media Group, WPP's healthcare specialty agency (NYSE: WPP), and Compas have announced a strategic collaboration with Microsoft Advertising to enhance healthcare brand engagement across the Microsoft ecosystem. The partnership, announced on April 8, 2025, aims to accelerate growth and improve audience reach for healthcare brands.

This collaboration follows CMI Media Group's recognition as Microsoft Advertising's Performance Partner of the Year in 2024. The partnership focuses on providing innovation, transparency, and excellence for shared clients, combining Microsoft Advertising's capabilities with CMI Media Group's healthcare marketing expertise.

The initiative promises enhanced benefits for clients' search engine marketing and display investments, leveraging CMI Media Group's proprietary audience tools that ensure 100% media reach, precision, and personalization in healthcare professional, patient, and caregiver targeting.

Positive

• Strategic partnership with Microsoft Advertising enhances WPP's healthcare marketing capabilities
• Recognition as Microsoft Advertising's Performance Partner of the Year 2024 demonstrates proven success
• Access to Microsoft's ecosystem expands market reach and advertising capabilities

Negative

• None.

PHILADELPHIA, April 8, 2025 /PRNewswire/ -- CMI Media Group, WPP's healthcare specialty agency (NYSE: WPP) and Compas will be working with Microsoft Advertising to support healthcare brands to help accelerate their growth and enable them to reach their audience across the Microsoft ecosystem and beyond. Current clients of CMI Media Group can discuss the benefits with their account leads. Future clients can reach out to CMI Media Group via connect@cmimediagroup.com.

In 2024, Microsoft Advertising named CMI Media Group as its Performance Partner of the Year. This latest evolution of the relationship delivers strategic support and guidance from both companies with a goal of providing innovation, transparency, collaboration and excellence for shared clients as well as unique return on investment. 

This collaboration underscores the agency's commitment to driving innovation and value for healthcare brands, ensuring their clients are at the forefront of digital marketing and technology advancements. By combining Microsoft Advertising's robust capabilities with CMI Media Group's strategic expertise, this collaboration is set to elevate client success and accelerate growth in an increasingly competitive landscape.

"This represents a major milestone for the healthcare industry combining valuable expertise and reach. With this unique agreement, we can offer all of our clients expanded benefits to engaging with us for their search engine marketing and display investments," said Justin Freid, Chief Media & Innovation Officer, CMI Media Group.

Amanda Richman, VP, Global Sales, Microsoft Advertising, said: "When media and advertising technology are seamless, brands are able to engage in more personalized and impactful experiences with their audience. We see a tremendous opportunity to serve our joint healthcare clients by bringing together these key components to enable their growth."

CMI Media Group and Compas have brought many firsts to healthcare marketing as the premier healthcare-focused media buying and planning resource to the world's game changers in pharma and life sciences. With a deep focus on data, media and technology, the agency has developed proprietary audience tools and expertise that ensure 100% media reach, precision, performance and personalization to healthcare professionals, patients and caregivers – 1-to-1, at scale. To learn more, contact connect@cmimediagroup.com.

About CMI Media Group 
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group's core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world's top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry's best places to work. To apply for a position within our teams visit https://cmimediagroup.com/careers/ 

About Compas
For over 35 years Compas has been partnering with the industry's leading media providers, as well as up-and-coming innovators – representing all channels and tactics – positioning them for success with healthcare clients and agencies. As stewards of its clients' media investments, Compas is committed to enforcing the highest standards of buying execution, effectiveness, transparency and accountability while leveraging its clients' collective buying power through a consortium that unlocks incremental savings. Compas is certified by the National Minority Supplier Diversity Council as a minority-owned-and-operated business and generates significant Tier 1 and Tier 2 Diverse Spend.  Compas has been recognized as one of the industry's best places to work, offering industry-leading development and retention. To apply for a position within our teams visit https://compasonline.com/careers/

Press contact:
Carly Kuper
610 731 5409
ckuper@cmimediagroup.com

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SOURCE CMI Media Group

FAQ

What is the strategic partnership between WPP's CMI Media Group and Microsoft Advertising in 2025?

CMI Media Group and Compas are collaborating with Microsoft Advertising to enhance healthcare brands' engagement across the Microsoft ecosystem, focusing on accelerating growth and improving audience reach.

How will this partnership benefit WPP's healthcare clients?

The collaboration offers expanded benefits for search engine marketing and display investments, combining Microsoft's advertising capabilities with CMI Media Group's healthcare expertise for more personalized and impactful audience engagement.

What recognition did CMI Media Group receive from Microsoft Advertising in 2024?

CMI Media Group was named Microsoft Advertising's Performance Partner of the Year in 2024.

What specialized capabilities does CMI Media Group bring to this WPP-Microsoft partnership?

CMI Media Group brings proprietary audience tools and expertise that ensure 100% media reach, precision, performance, and personalization in targeting healthcare professionals, patients, and caregivers at scale.