Ubie and CMI Media Group Partner to Modernize DTC Advertising with Highly Personalized Consumer Campaigns in Women's Health, Hematology
Rhea-AI Summary
Ubie and CMI Media Group, a WPP company, have announced a strategic partnership to revolutionize direct-to-consumer (DTC) advertising in healthcare, initially focusing on women's health and hematology/oncology. The collaboration combines Ubie's AI-driven healthcare prediction platform with CMI's media expertise to deliver personalized healthcare information to patients.
The partnership aims to address key healthcare challenges including long wait times, rising costs, and information overload. Ubie's platform offers a free, medically-validated AI symptom checker that helps guide patients to appropriate medical care. The initiative will particularly focus on endometriosis and hematology, areas where patients actively seek reliable information.
Positive
- Partnership combines AI technology with precision media expertise to improve healthcare information delivery
- Addresses critical market needs in women's health and hematology/oncology sectors
- Potential to accelerate diagnosis and treatment identification through personalized approach
- Free and accessible AI-powered symptom checker platform
Negative
- None.
News Market Reaction
On the day this news was published, WPP gained 0.92%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
- There is a critical need for trustworthy, hyper-personalized information earlier in the diagnosis and treatment journey to empower patients to participate in their care
- The partnership will initially focus on endometriosis and hematology; high-need therapeutic areas where patients are actively seeking information
- Connecting tailored information with relevant, motivated audiences will reinvent the way DTC advertising interacts and engages with consumers
American consumers continue to face challenges in managing their own health, including long waits for doctor appointments and treatment, increasing healthcare costs, and broken patient engagement. At the same time, consumers are more active in seeking information for their health conditions, increasingly relying on online tools and information. But, there is an excessive amount of noise online, including a large amount of conflicting information and misinformation.
To reach consumers, marketers need to meet patients where they are, by using highly-personalized, patient-centric, and brand-safe approaches, rather than the traditional scattergun approach – a concept understood in industries outside of healthcare.
"Today's healthcare consumers are active and want to be engaged with, but with so many websites, ads, and social media posts, it can be a struggle to understand what information to trust to take control of their own care," said Kota Kubo, Co-Founder and CEO of Ubie. "By combining the ability of Ubie's medically trained AI to decode symptom patterns with CMI's strategic expertise in reaching consumers, we're creating tools that can better connect with those looking for answers about their symptoms."
A one size fits all approach doesn't help patients navigate healthcare. Personalization is one key to delivering improved opportunities to engage in health behaviors. The partnership will allow DTC advertisers to engage patients individually, reaching consumers who are searching for more information where they are.
Ubie's online platform is a highly accurate, medically-validated AI symptom checker that is free and easily accessible. Ubie engages patients early in their journey, providing personalized information about potential conditions and guiding them toward appropriate medical care, including appropriate providers and treatment information. This information can empower patients to become knowledgeable, active participants in their own health care and take the steps needed for better outcomes.
"For this specific partnership, women's health was a perfect fit. The need for education in this space is at a critical place right now. By leveraging new technologies that allow women the opportunity to quickly and accurately gain access to data is life changing," adds Julie Hurvitz Aliaga, EVP of Innovation, Content and Partnerships of CMI Media Group.
Viewing people as consumers of healthcare, rather than passive receivers, can enhance the quality of care. New innovations, like AI trained on medical data, can reach consumers with individually tailored information. DTC advertising has the opportunity to meet even the most unique needs with resources that can empower consumers to become partners in their care.
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a global, full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group's core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world's top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in inclusion, talent retention and employee development as well as one of the industry's best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers/.
About Ubie
Founded in 2017, Ubie empowers individuals and healthcare professionals with the tools they need for better care. Leveraging cutting-edge disease prediction AI, Ubie guides 10+ million patients every month to seek appropriate medical attention through its free online Symptom Checker and equips 1,900+ provider organizations with clinical tools that streamline workflows and support better diagnoses and health outcomes. Trained on medical data, Ubie's marketing solutions power advanced targeting capabilities and high-performing digital campaigns for
Learn more about our vision and work at https://ubiehealth.com/company or try our free Symptom Checker at https://ubiehealth.com/.
Contact: Ryosei Hatakeyama
Ubie, Inc.
Email: pr@ubiehealth.com
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SOURCE Ubie, Inc.
FAQ
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