WSFS Financial Strengthens Leadership Team with New CMO, Creates Community Impact Role

WSFS Appoints New Chief Marketing Officer and Chief Community Impact Officer

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12/03/2024 - 02:00 PM

WILMINGTON, Del.--(BUSINESS WIRE)-- WSFS Financial Corporation (Nasdaq: WSFS), the parent company of WSFS Bank, announced that accomplished financial marketing leader Lynn Hobson has joined WSFS as Chief Marketing Officer effective December 2, 2024. WSFS’ former Chief Marketing Officer Justin Dunn has assumed the newly created role of Chief Community Impact Officer. These moves ensure WSFS will continue to maximize its impact in the Greater Philadelphia and Delaware region.

As Senior Vice President and Chief Marketing Officer, Hobson will lead WSFS’ marketing and communications strategy and execution, including brand awareness, internal and external communications, digital marketing, data analytics, advertising, and customer experience. She will report to Arthur Bacci, Executive Vice President and Chief Operating Officer.

Hobson joins WSFS after 16 years with BNY’s Pershing where she rose to Director and Head of Marketing leading all strategic go-to-market marketing efforts across technology, wealth solutions, and channel and partner marketing for Pershing and Pershing X.

As Senior Vice President and Chief Community Impact Officer, Dunn will lead WSFS’ Community Strategy and Reinvestment efforts, volunteer initiatives, financial education programming, the WSFS CARES Foundation, and sponsorships and events, reporting to Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer.

“These two roles will help define WSFS’ presence in our region and enhance the impact we can make for our Clients and Communities,” said Bacci. “Given the importance of our Community efforts, Justin will be the dedicated leader to unite these functions, effectively scale them with our continued growth, and position WSFS as a premier community partner.”

“On the marketing side, we are excited by Lynn’s proven ability to develop and support innovative organic growth strategies and enterprise projects helping to increase the impact of our marketing efforts across our diverse business lines,” Bacci continued.

About WSFS Financial Corporation

WSFS Financial Corporation is a multibillion-dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and trust company in the Greater Philadelphia and Delaware region. As of September 30, 2024, WSFS Financial Corporation had $20.9 billion in assets on its balance sheet and $87.2 billion in assets under management and administration. WSFS operates from 114 offices, 88 of which are banking offices, located in Pennsylvania (57), Delaware (39), New Jersey (14), Florida (2), Nevada (1) and Virginia (1) and provides comprehensive financial services including commercial banking, consumer banking, treasury management and trust and wealth management. Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Capital Management, LLC, Bryn Mawr Trust ^®, The Bryn Mawr Trust Company of Delaware, Cash Connect ^®, NewLane Finance ^®, Powdermill ^® Financial Solutions, WSFS Institutional Services ^®, WSFS Mortgage ^®, and WSFS Wealth ^® Investments. Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name. For more information, please visit www.wsfsbank.com.