Welcome to our dedicated page for Williams Sonoma news (Ticker: WSM), a resource for investors and traders seeking the latest updates and insights on Williams Sonoma stock.
Williams-Sonoma, Inc. (NYSE: WSM) is frequently in the news for developments across its portfolio of home-focused brands, including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow. As the company describes itself as the world’s largest digital-first, design-led and sustainable home retailer, its announcements span financial updates, brand collaborations and international expansion.
Investors following WSM news will see regular earnings and financial disclosures, such as quarterly results furnished via Form 8-K, discussions of comparable brand revenue trends, margin performance and capital allocation decisions. The company also issues press releases about dividend declarations and stock repurchase authorizations, providing insight into its approach to returning capital to shareholders.
Brand-level news highlights product and design collaborations, including partnerships with film franchises, artists and lifestyle brands. Recent examples in the supplied materials include Pottery Barn and Pottery Barn Teen collaborations inspired by Wicked: For Good, Pottery Barn’s holiday collection featuring Norman Rockwell artwork, Pottery Barn Kids and Pottery Barn Teen’s collaboration with Stoney Clover Lane, and a Pottery Barn Kids collection with artist Riley Sheehey. These stories showcase how the company integrates licensed content and distinctive design into home furnishings, bedding, décor and accessories.
Operational updates also appear in WSM coverage, such as Rejuvenation’s store openings and Pottery Barn’s launch of a dedicated website for the United Kingdom. Together, these news items provide a view into Williams-Sonoma, Inc.’s financial performance, brand strategies and geographic footprint. Readers interested in WSM can use this news feed to monitor corporate announcements, brand initiatives and other material events disclosed through press releases and SEC-related communications.
West Elm (NYSE: WSM) launched West Elm Office on February 24, 2026, introducing a curated suite of contract-grade office furniture for commercial and residential workplaces.
The assortment includes multiple modular collections (Tandem, Hughes, Marlowe, Culter & Wallace, Mid-Century, Pierce) available at westelm.com and select stores, and features real-world installations with Unwell and Reese’s Book Club.
Williams-Sonoma (NYSE: WSM) announced it is participating in the OpenAI Ad Pilot Program to test ads in ChatGPT starting February 11, 2026. The company will explore contextual, clearly labeled advertising that aims to surface relevant products at decision-making moments while preserving trust and privacy.
Williams-Sonoma will collaborate with OpenAI to evaluate engagement and user experience without altering ChatGPT's answers, aligning the test with the company's prior AI and e-commerce investments.
Mark & Graham (NYSE: WSM) expanded its collaboration with English design house Sanderson on February 10, 2026, launching an extended collection that adds personalized bath textiles and accessories. The assortment features five archival Sanderson patterns, new exclusives, and personalization options across embroidery, debossing, decals, and digital printing.
Customers can choose monograms, names, and initials in over twenty fonts and a dozen colorways; the collection is available at markandgraham.com/sanderson.
West Elm (NYSE: WSM) launched a new collaboration with Pink Chicken on February 2, 2026, bringing Pink Chicken prints to a kids' home collection for spring and Easter.
Products include quilts, sheet sets, bunny pillows, woven Easter baskets, garlands, tabletop décor, crib sheets, swaddles, and plush toys, with prices from $22 to $79 and availability in the U.S. and Canada.
Pottery Barn Kids and Pottery Barn Teen (NYSE: WSM) announced a collaboration with accessories brand Stoney Clover Lane on January 8, 2026, launching a new collection of personalized home and travel products for nurseries, kids and teens.
The debut assortment includes bedding, backpacks, luggage, lighting, occasional seating, bath accessories and decorative items featuring Stoney Clover Lane’s patches, stickers and vibrant color palettes, plus personalization options and Anywhere Chairs® and bean bags.
Williams-Sonoma (NYSE: WSM) announced a quarterly cash dividend of $0.66 per share. The Board declared the dividend for shareholders of record at the close of business on January 16, 2026, with payment scheduled for February 20, 2026.
The company is described as a digital-first, design-led home retailer operating brands including Williams Sonoma, Pottery Barn, West Elm and others, selling via e-commerce, catalogs and retail stores across the U.S., Puerto Rico, Canada, Australia and the U.K., with franchisees in several international markets.
Williams-Sonoma (NYSE: WSM) reported strong Q3 2025 results for the quarter ended November 2, 2025: comparable brand revenue +4.0%, operating margin 17.0% (up 10 bps) and diluted EPS of $1.96 (+4.8% YoY).
Gross margin improved to 46.1% (+70 bps). Inventories rose 9.6% to $1.5B. Cash on hand was $885M with operating cash flow of $316M; the company returned $347M to shareholders via $267M repurchases and $80M dividends.
The board authorized a new $1.0B stock repurchase program (effective after current authorization is used) and raised full-year 2025 operating margin guidance to 17.8%–18.1%, reiterating net revenue and comp guidance.
Williams-Sonoma (NYSE: WSM) will release its third quarter 2025 results on Wednesday, November 19, 2025 before the market opens.
The company will host a conference call at 10:00 AM Eastern Time the same day; the live webcast and replay will be available at http://ir.williams-sonomainc.com/events, with the replay posted beginning at 12:00 PM Eastern Time on November 19, 2025.
Williams-Sonoma operates design-led home brands including Williams Sonoma, Pottery Barn, West Elm and others across the U.S., Canada, Australia and the U.K., and supports a loyalty and credit program called The Key Rewards. Investor contacts listed are Jeff Howie, CFO, and Jeremy Brooks, Head of IR.
Williams-Sonoma (NYSE: WSM) portfolio brand Rejuvenation opened its 13th U.S. store in Salt Lake City on October 17, 2025, at Trolley Square. The new 4,872-square-foot location showcases handcrafted lighting, solid brass hardware, premium bath fixtures, furniture, and home décor, with many items available for customization.
The store includes on-site Design Crew support and Trade Specialists for trade collaborations. A Grand Opening community event is scheduled for November 13, 2025, 5–8 p.m. The address is 602 S. 700, #B101, Salt Lake City, UT 84102.
Pottery Barn (NYSE: WSM) announced an exclusive holiday home collection in collaboration with Norman Rockwell on October 15, 2025. The limited collection reimagines Rockwell’s mid-20th-century holiday artwork across bedding, linens, decorative pillows, tea towels, table runners, napkins, wine bags, and framed artwork.
Design highlights include printed sheet sets, cozy comforters, a velvet-backed decorative pillow featuring Santa, and classic motifs like poinsettias, red ribbons, and the word “Noel.” The collection is intended for decorating, hosting, and holiday gifting and is available now at potterybarn.com.