Pottery Barn Kids Launches Exclusive Bluey Home Collection

Exclusive Children’s Home Furnishings Collaboration Inspired by “Bluey” Available Now

SAN FRANCISCO--(BUSINESS WIRE)-- Pottery Barn Kids, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announced a collaboration with BBC Studio’s “Bluey,” the Emmy® Award-winning animated TV series about a lovable Blue Heeler dog and her family set in Brisbane, Australia. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. At its core, “Bluey” celebrates family connection, imagination, resilience, and the everyday moments that shape childhood. The show has become a family favorite for its blend of warmth and storytelling. The vibrant new Bluey x Pottery Barn Kids collection combines the playful energy of the “Bluey” series with the timeless design and exceptional quality that Pottery Barn Kids is known for.

The Bluey x Pottery Barn Kids collection includes organic cotton bedding, stylish backpacks and lunch bags, and decorative accessories depicting Bluey and her family designed to bring joy to children’s everyday spaces. The Bluey x Pottery Barn Kids collection is now available exclusively at www.potterybarnkids.com and in all Pottery Barn Kids retail stores.

“The colorful, playful and visually distinctive world of ‘Bluey’ comes to life beyond the screen in a spirited home furnishings collection,” said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Kids. “The show’s heart, humor and focus on family aligns with Pottery Barn Kids’ commitment to creating fun, kid-friendly and quality spaces that appeal to the whole family.”

“Pottery Barn Kids is known for exceptional quality and stylish designs, and we’re delighted to partner with them on this gorgeous, fashion-forward collection,” said Suzy Raia, SVP, Consumer Products for BBC Studios. “The playful nature of Bluey and her family shines through with each item. We know that kids and families will love them at home and for back-to-school.”

“Bluey” is produced by Ludo Studio for ABC (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. BBC Studios is the co-commissioner, distributor and licensor of the multi-award-winning animated TV series. In Australia, “Bluey” is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand, and China) across Disney Channel, Disney Jr., and Disney+.

For more information, please visit www.potterybarnkids.com. Follow along on social @potterybarnkids and @officialblueytv.

ABOUT WILLIAMS-SONOMA. INC.

Williams-Sonoma, Inc. is dedicated to enhancing the quality of life at home and at all places our customers work, stay and play. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.

ABOUT POTTERY BARN KIDS

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT BBC STUDIOS BRANDS & LICENSING

The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

ABOUT BLUEY

The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family holds the global distribution and merchandise rights.

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand, and China) across Disney Channel, Disney Jr., and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

ABOUT LUDO STUDIO

Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. Ludostudio.com.au

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