The Alkaline Water Company Continues Midwest Expansion with Pete's Market

Rhea-AI Summary

The Alkaline Water Company (OTC: WTER) has announced its expansion in the Midwest market through a new partnership with Pete's Market, a family-owned grocery chain in the Chicago area. The company's flagship Alkaline88 gallon bottles will be available in all 19 current Pete's Market locations, with 4 additional stores opening soon.

This strategic placement gives WTER access to the Chicago metropolitan area's 9.4 million residents. The expansion follows recent retail placements in Arizona and Southern California, demonstrating the company's commitment to national growth. Alkaline88 products feature a distinctive 8.8 pH balance and clean ingredient profile, enhanced with Himalayan rock salt.

Positive

• Expansion into all 19 Pete's Market locations with 4 more stores opening soon
• Access to Chicago metropolitan area's large consumer base of 9.4 million residents
• Strategic growth in the important Midwest region following recent expansions in Arizona and Southern California

Negative

• None.

GLENDALE, Ariz., May 28, 2025 /PRNewswire/ -- The Alkaline Water Company, Inc. (OTC: WTER -- hereinafter referred to as the "Company"), a leader in the beverage industry known for its purified alkaline water, enhanced with Himalayan rock salt, a leader in the premium bottled alkaline water industry, today announced another significant expansion in the Midwest market with its flagship Alkaline88 gallon bottles now available at Pete's Market, a premier family-owned grocery chain serving the greater Chicago area.

The Company's products will be featured in all of Pete's Market's 19 current locations with 4 additional stores opening soon, further strengthening Alkaline88's growing presence in the important Midwest region.

"We're excited to announce our continued expansion in the Midwest through placement at Pete's Market, a highly regarded family-owned grocery chain with over 50 years of history in the Chicago area," said Richard Wright, CEO of The Alkaline Water Company. "Pete's Market's reputation for delivering the highest quality and freshest products at an honest price aligns perfectly with our brand values, making them an ideal retail partner for Alkaline88."

This placement builds on the Company's growing Midwest distribution footprint, introducing Alkaline88's distinctive 8.8 pH balanced water to the 9.4 million residents of the Chicago metropolitan area. With stores serving diverse communities across urban and suburban Chicago, Pete's Market provides valuable access to one of America's largest consumer markets.

"The Midwest continues to be a key growth region for The Alkaline Water Company as we execute our national expansion strategy," added Wright. "Establishing shelf space with quality retailers like Pete's Market is a testament to the growing consumer demand for our products across the country. With their commitment to high-quality products and exceptional service, Pete's Market represents the type of retail partner we seek as we continue to build our brand presence in strategic markets nationwide."

This expansion follows the Company's recent retail placements in Arizona and Southern California, reflecting WTER's ongoing commitment to increasing its national footprint. The Company's Alkaline88 gallon products continue to attract new retailers across multiple channels due to their distinctive 8.8 pH balance and clean ingredient profile.

About Pete's Market

Pete's Market is a family-owned and operated grocery chain with over 50 years of experience serving the Chicago area. Starting as a small produce stand in the early 1970s, Pete's has grown to 19 locations with 4 more on the way, while staying true to its core values: delivering the highest quality and freshest products at an honest price. Each Pete's Market features a full-service kitchen, bakery, and deli, along with in-house butchers and thousands of top-quality groceries and imports, including international, gluten-free, and organic products. Pete's Market remains committed to being a true neighborhood store, serving all income levels, generations, and ethnic backgrounds through its four pillars: Value, Quality, Aesthetics, and Service.

About The Alkaline Water Company, Inc.

The Alkaline Water Company Inc. (OTC: WTER), is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth. The company is currently working toward achieving full SEC reporting compliance with the engagement of a PCAOB-registered auditor.

Disclaimer Regarding Forward Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, the Company can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control), assumptions and other factors that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for the Company's common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the SEC. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

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SOURCE Alkaline Water Company Inc

FAQ

What is the new retail partnership announced by WTER stock?

WTER announced a partnership with Pete's Market, adding its Alkaline88 gallon bottles to all 19 current locations of the Chicago-area grocery chain, with 4 more stores opening soon.

How many Pete's Market locations will carry Alkaline88 products?

Alkaline88 products will be available in all 19 current Pete's Market locations, with 4 additional stores planned to open soon.

What is the pH level of Alkaline88 water?

Alkaline88 water has a distinctive 8.8 pH balance and contains Himalayan rock salt.

What is the market size potential for WTER's expansion into Chicago?

The expansion gives WTER access to the Chicago metropolitan area's 9.4 million residents.

Where else has WTER recently expanded its retail presence?

WTER has recently expanded its retail presence in Arizona and Southern California, in addition to the Midwest region.