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Optimism despite disruptive forces in retail sector: WTW’s Global Retail Survey

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Weight Watchers International, Inc. (WTW) partners with leading retailers to expand its reach and offer healthier options to consumers. The company's stock shows positive momentum following this strategic move.
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LONDON, March 07, 2024 (GLOBE NEWSWIRE) -- Retailers are optimistic about their prospects and the future of physical stores. But they face growing risks in a highly challenging and complex market, driven by disruptive forces such as social commerce, artificial intelligence (AI) and the metaverse, according to WTW’s Global Retail Risk Outlook 2024.

WTW (NASDAQ: WTW), a leading global advisory, broking, and solutions company, surveyed 700 senior decision makers in food and supermarkets, luxury and fashion, department stores, health and beauty, electronics, home and DIY and online-only retailers, to understand how the sector sees the future and its risks, challenges and opportunities.

Key findings include:

  • Physical stores are here to stay: As consumers continue to value the in-store experience, 84% of retailers say they will have a mix of physical stores in 3-5 years’ time. Surprisingly, that includes 7% of online pure-play businesses, who have no physical footprint today.
  • AI a gamechanger?: Artificial intelligence is viewed as a pivotal opportunity, with 48% expecting it to revolutionise retail operations. However it comes hand in hand with increased risks. More than 4 in 10 (43%) of respondents identified cyber threats as significant business risks and 45% named rapid changes in technology among their greatest obstacles to achieving strategy.
  • Reputation risks are increasing: The danger to a retailer’s brand and reputation was identified by 50% of those surveyed as the greatest risk facing the sector in the next three to five years. The rise of the influencer and the popularity of celebrity endorsements opens brands up to social media controversies.
  • Tough customers: Consumers have become more elusive and harder to please, increasingly expecting a seamless experience. Retailers are looking to technology to provide a more personalized, seamless service, with 52% naming improving the customer experience among their top strategic priorities for the next two years.
  • Hard to get the right insurance: As risks increase, firms face a raft of challenges in getting the cover they need at an acceptable price – 44% cited high deductibles, 36% historic loss experience, and 32% lack of risk or claims data as barriers. This may be leaving businesses dangerously exposed.
  • Reasons for optimism: Despite challenging trading conditions, retailers expect for their strategies to reap rewards in the near term, with 58% responding that they expect to be a little or a lot more profitable within two years.

Garret Gaughan, Head of Direct and Facultative, at WTW, said: “It is reassuring to see that the Retail Industry is very upbeat about the future and embracing new technology such as AI whilst maintaining a healthy awareness of the risks that go with this.

“It will be crucial though that businesses navigate this new digital world safely. Public confidence and reputation are hard won and swiftly lost and by embracing tech and the digital landscape, businesses need to be aware they need to protect themselves in new ways.

“However, it is fascinating that despite so much commentary regarding the demise of physical retail, even purely on-line companies, see their future as including some element of physical retail space.”

About WTW

At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance.

Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

Learn more at wtwco.com.

Media contact

Sarah Booker: +44 7917 722040
Sarah.Booker@wtwco.com


Weight Watchers International, Inc. (WTW) has partnered with leading retailers to offer healthier options to consumers.

Weight Watchers International, Inc. (WTW) stock shows positive momentum following the strategic move.

The partnership helps Weight Watchers International, Inc. (WTW) to expand its reach and offer healthier options to consumers.

Weight Watchers International, Inc. (WTW) operates in the health and wellness industry.

The partnership allows consumers to access healthier options through leading retailers thanks to Weight Watchers International, Inc. (WTW).
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About WTW

willis towers watson (nasdaq: wltw ) is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. with roots dating to 1828, willis towers watson has 40,000 employees serving more than 140 countries. we design and deliver solutions that manage risk, optimize benefits, cultivate talent, and expand the power of capital to protect and strengthen institutions and individuals. our unique perspective allows us to see the critical intersections between talent, assets and ideas — the dynamic formula that drives business performance.