Weight Watchers and Google Health Enterprise Launch New Collaboration to Enhance Engagement and Outcomes in Weight Health Programs
Member access to Fitbit Air and Google Health Premium is conditional on completing activity and duration milestones.
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Rhea-AI Summary
Weight Watchers (WW) has launched a collaboration with Google Health Enterprise for select employer-sponsored weight health programs. Available now through select Weight Watchers for Business client programs, it lets eligible members connect Google Fitbit Air to their Weight Watchers accounts. Access to Fitbit Air and Google Health Premium follows completion of required activity and duration milestones.
News Explained
Eligible members can access Google Health Premium after completing activity and duration milestones, but the release notes that the subscription is sold separately.
Details
Market move: WW +6.85% vs previous close. wearable health partnership
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Key Figures
- Weight loss with frequent food tracking
- four times more weight
- WW program trial; participants tracking food at least five days per week vs. fewer than three
- Activity increase
- 950 more steps per day
- Average increase reported when adding a Fitbit to a health program
- Type 2 diabetes risk reduction
- 25%
- Fitbit wearers who walked more each day vs. those who walked less
Key Terms
glp-1 medical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Starting in the employer-sponsored market, eligible Weight Watchers members will gain access to Google Fitbit Air and Google Health Enterprise—connecting daily health behaviors with Weight Watchers' science-backed weight health program
NEW YORK, Sept. 29, 2026 (GLOBE NEWSWIRE) -- WW International, Inc. (NASDAQ: WW) ("Weight Watchers"), the global leader in science-backed weight management, today announced a collaboration with Google Health Enterprise, combining wearable technology and AI-powered health insights with Weight Watchers’ clinically proven weight health program. Available now through select Weight Watchers for Business client programs, this collaboration provides employers and payers a new way to activate their weight health benefits, helping more members get started, stay engaged and build the daily habits that support better outcomes.
Employers and health plans are facing a more complex weight health landscape than ever before, from rising obesity-related spend to growing employee demand for GLP-1 coverage and support. Weight Watchers is meeting that need with flexible solutions across the full spectrum of weight health—whether organizations are covering GLP-1 medications, evaluating their options for alternative programs, or seeking a behavioral weight management solution that supports members across health and life stages.
“As employers and payers navigate this new landscape, they need a partner that supports members at every step of their weight health journey—from creating a program experience that drives daily engagement to providing tailored clinical care that meets their unique needs," said Scott Honken, PharmD, Chief Commercial Officer, Weight Watchers. "Our collaboration with Google Health expands access and strengthens connection across that journey, complementing personalized experiences like our GLP-1 Success Program and Med+ virtual clinic to help deliver the outcomes clients count on and members expect.”
Highlights of the collaboration include:
- Access to Google Fitbit Air and Google Health Premium1 for eligible Weight Watchers for Business clients and members after completing required activity and duration milestones.
- A more connected experience that allows members to connect a Fitbit Air to their Weight Watchers account and access additional insights around activity, sleep, and health.
- More comprehensive tracking on and off the scale, helping members see progress through daily movement and other health signals that can reinforce long-term behavior change.
The collaboration brings together two behavioral science powerhouses — Weight Watchers’ more than 60 years of experience helping people build stronger healthy habits with Google Health's leadership in wearable technology and health insights, giving members a more connected view of the daily behaviors that shape long-term weight health. In a clinical trial of the Weight Watchers program, participants who consistently tracked their food at least five days a week lost four times more weight than those who tracked fewer than three days a week.2 Adding a Fitbit to a health program increases activity by an average of 950 more steps per day3, and in a Nature Medicine study of Fitbit wearers, those who walked more each day had a
"Real behavior change doesn’t happen overnight—it happens in small, daily choices people make,” said Jeff Hamel, Managing Director of Home and Health Partnerships at Google. “By bringing Fitbit Air and Google Health Enterprise together with Weight Watchers, we are delivering actionable insights into those everyday moments—empowering members to build lasting routines while giving employers a proven driver for long-term engagement”.
This launch reflects Weight Watchers' continued focus on expanding access to science-backed weight health support, and for Weight Watchers and Google, it is one step in an ongoing collaboration to deliver lasting impact for the millions of people living with overweight and obesity across the globe.
ABOUT WEIGHT WATCHERS
Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life. For more information, visit weightwatchers.com.
ABOUT GOOGLE HEALTH ENTERPRISE
Google Health Enterprise empowers organizations to promote sustained member engagement within population health programs and wellness solutions with our comprehensive offering. By pairing innovative Fitbit and Pixel wearables with the Google Health app, members can manage holistic data across devices, third-party apps, and personal health records in one place—and even unlock an AI-powered coach for personalized, adaptive guidance.1 We also offer access to the Google Health API to help population health managers view and manage aggregate member data. This streamlined deployment can simplify solution ecosystems while keeping member data safe and private with Google's trusted security practices.
- Requires Google Health Premium subscription (sold separately), Google Health app, Wi-Fi, and internet connection. Features subject to change; availability varies. Not intended for medical purposes. Gemini features work independently of Gemini apps. Check responses for accuracy; results may vary.
- Based on a 6 month clinical trial of 153 participants given the WW program. Xu R, Bannor R, Cardel MI, Foster GD, Pagoto S. How much food tracking during a digital weight-management program is enough to produce clinically significant weight loss? Obesity. 2023.
- Ringeval M, et al. J Med Internet Res. 2020;22(10):e23954
- Master, H., Annis, J., Huang, S. et al. Association of step counts over time with the risk of chronic disease in the All of Us Research Program. Nat Med 28, 2301–2308 (2022). https://doi.org/10.1038/s41591-022-02012-w
For investor inquiries, please contact:
Anna Kate Heller
WeightWatchers@icrinc.com
For Weight Watchers media inquiries, please contact:
Melissa Garbayo
melissa.garbayo@ww.com
FAQ
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Who is eligible for Fitbit Air through the Weight Watchers and Google Health Enterprise collaboration?
Eligible members in select Weight Watchers for Business client programs can access Google Fitbit Air and Google Health Premium after completing required activity and duration milestones.