Saucony® Launches Global Brand Campaign, "Run as One"

Rhea-AI Summary

Saucony, a division of Wolverine World Wide (NYSE: WWW), has launched its global brand campaign 'Run as One' on March 4, 2025. The campaign celebrates the communal aspect of running and features a 30-second anthem video with Saucony athlete Vanessa Fraser and creative collaborator Jae Tips.

The initiative includes global run club events and coffee shop residencies, starting at Ludlow Coffee Supply in New York City and expanding to Grand Rapids, Boston, London, and other major cities. The campaign follows Saucony's successful collaboration with Collision Run Club during Paris Fashion Week in January 2025.

The marketing strategy encompasses out-of-home assets in key markets including NYC, Toronto, Boston, London and Paris, along with CTV, OLV, and social and display channels. The campaign was developed with The Agency, Wolverine Worldwide's in-house creative agency, and produced by The Den.

Positive

• Global marketing campaign expansion across major markets
• Strategic brand positioning in lifestyle and performance segments
• Multi-channel marketing approach including OOH, CTV, and digital

Negative

• None.

The campaign comes to life through exclusive brand experiences including global run club events and coffee shop residencies kicking off in New York City

ROCKFORD, Mich., March 4, 2025 /PRNewswire/ -- Saucony, a global performance running lifestyle brand, today launched its global brand campaign, "Run as One". Uniquely built to honor Saucony's rich heritage and embrace the evolving landscape where running intersects with culture, Run as One celebrates the powerful connections forged through running.

"At Saucony, we see running as something that transcends physical activity—it's a cultural phenomenon that brings people together," said Joy Allen-Altimare, Saucony's Global Chief Marketing Officer. "Our Run as One campaign is a celebration of the shared journey that people around the world embark on every day. Whether you're a seasoned marathoner or running to meet friends, we are all connected and together, we can uplift one another and achieve the extraordinary."

The 30-second campaign anthem video captures the magic that happens when people come together to Run as One, unlocking a powerful sense of connection and shared purpose. Featuring Saucony athlete Vanessa Fraser and creative collaborator Jae Tips, the brand film showcases how running transcends the individual, becoming a collective experience. Through striking visuals and dynamic storytelling, the campaign reinforces the idea that when we run together, we achieve more than we ever could alone.

Bringing the spirit of Run as One to life, Saucony is curating a series of global run club events both in-person and virtually on March 4th, uniting runners in cities around the world. The pinnacle of these events is a series of coffee shop residencies, starting on March 4th at Ludlow Coffee Supply in New York City before expanding to Grand Rapids, Boston, London, and other major cities around the world. Inspired by Saucony's successful collaboration with Collision Run Club to create Café Vestiaire during January 2025's Paris Fashion Week, each residency will feature exclusive events with collaborators and friends of the brand, creating unforgettable experiences to celebrate community, connection, and the power of Run as One.

Led by Saucony's Creative Director Gus Johnston, Run as One was developed with The Agency, Wolverine Worldwide's in-house creative agency, and produced by The Den, the company's in-house production company, in partnership with Happy Place director Cam Hicks and photographer Will Reid.

"Run as One is more than just a campaign, it's a spirit of connection and community that runs through everything we do," added Allen-Altimare. "Running has always been about more than just putting one foot in front of the other. It's about the stories we share, the friendships we build, and the way movement unites us. We see Run as One is an open invitation to be part of something bigger, where every step strengthens the bonds that bring us together."

Run as One will launch with a media mix featuring out of home assets (OOH) in key markets including NYC, Toronto, Boston, London and Paris, as well as the deployment of CTV, OLV, and social and display channels. To learn more about Run as One and view the campaign, visit www.saucony.com.

About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/saucony-launches-global-brand-campaign-run-as-one-302391657.html

SOURCE Saucony

FAQ

What is the main focus of Saucony's 'Run as One' campaign launched in March 2025?

The campaign celebrates community connections through running, featuring global run club events and coffee shop residencies starting in New York City.

Which markets will feature Saucony's (WWW) 'Run as One' outdoor advertising?

The campaign's out-of-home assets will be displayed in NYC, Toronto, Boston, London, and Paris.

Who are the key personalities featured in Saucony's 'Run as One' campaign video?

The campaign video features Saucony athlete Vanessa Fraser and creative collaborator Jae Tips.

Where will Saucony's coffee shop residencies for 'Run as One' begin?

The coffee shop residencies will begin at Ludlow Coffee Supply in New York City on March 4th, 2025.