Saucony® and Jae Tips Unveil the 'To-Do List' Collection, Launching Globally on September 20
Rhea-AI Summary
Saucony, a global performance running lifestyle brand, has announced the global launch of its third collaboration with Bronx native Jae Tips - the 'To-Do List' Collection. Set to release on September 20 at Saucony.com, the collection features two colorways of the ProGrid Omni 9 and two kids' Shadow 6000s. Inspired by Bronx lifestyle, the sneakers boast vibrant colors, custom sock liners, and graphic heel prints. This collaboration follows Saucony and Jae Tips' award-winning year in 2023, receiving the FNAA Collaboration Of The Year award. In-store events are planned across the country, allowing fans to meet Jae Tips and purchase the collection ahead of the global release.
Positive
- Collaboration with Jae Tips, an award-winning partnership from 2023
- Expansion into kids' footwear market with Shadow 6000s
- Pre-launch events planned across multiple cities, potentially driving sales and brand engagement
- Global release on Saucony.com, expanding market reach
Negative
- None.
News Market Reaction – WWW
In the trading session that priced this news, WWW gained 8.32%, reflecting a notable positive market reaction.
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The collection features the iconic ProGrid Omni 9 and kids Shadow 6000s in vibrant colorways and design elements reflective of Jae's signature style
The To-Do List collection features two colorways of the Saucony ProGrid Omni 9 and, for the first time for Jae Tips, two kids' Shadow 6000s. As a devout and loving father to two children, both who were featured in the To-Do List campaign, Jae believes that inspiration, goal setting, and expression can start as a child, the same way it did for himself.
"There has been a ton of buzz surrounding the To-Do List collection since Jae teased it at Paris Fashion Week in June, we're super excited about our upcoming global launch," said Russ Pope, Saucony's senior brand marketing manager. "Jae Tips is an integral member of the Saucony family, and our partnership provides the brand tremendous energy because of our strong alignment on values, community, and of course product and design. We feel very fortunate to be able to work together and are excited to share this drop."
The collection takes inspiration from the
"I'm excited to continue the journey with Saucony and bring these new designs to life," said Jae Tips. "In a big city, with countless tasks on your to-do list, having a comfortable pair of shoes is essential. The ProGrid Omni 9 and Shadow 6000s were the perfect canvas for my creative expression, and I can't wait for fans to experience it."
The release comes after an award-winning year for Jae Tips and Saucony, who in 2023 received the FNAA Collaboration Of The Year award and Collaborator Of The Year from Nice Kicks. As with past releases, Saucony and Jae Tips have multiple in-store events planned across the country to meet with Jae Tips and purchase the Jae Tips x Saucony ProGrid Omni 9 'To-Do List' ahead of the global release. Stops include Likelihood in
To shop the collection, visit Saucony.com beginning September 20.
About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.
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SOURCE Saucony