Saucony® Launches Limited-Edition Black Girls RUN!® x Saucony Endorphin Speed 4
Rhea-AI Summary
Saucony, a global performance running lifestyle brand, has announced the launch of the -edition Black Girls RUN! x Saucony Endorphin Speed 4 running shoe. This marks Saucony's first footwear collaboration with Black Girls RUN! (BGR!) as part of their multi-year partnership. The shoe will be available for presale at the BGR! Sweat With Your Sole Conference 2024 from September 5-7 in Chicago, with a full release on September 16 at saucony.com and select Fleet Feet locations.
The BGR! x Saucony Endorphin Speed 4 features BGR!'s signature hot pink and black colorway and incorporates Saucony's award-winning technology, including SPEEDROLL™, PWRRUN PB™, and an engineered plate. Priced at $170.00, the shoe is available in women's sizes 5-13 and comes with a custom keychain and string bag.
Positive
- Launch of -edition Black Girls RUN! x Saucony Endorphin Speed 4 shoe
- Multi-year partnership with Black Girls RUN! to promote inclusivity and diversity in running
- Incorporation of award-winning Endorphin Collection technology in the new shoe
- Potential for increased brand visibility and market share in the running shoe segment
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, WWW declined 1.16%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Available September 16, Saucony's first-ever footwear collab with Black Girls RUN! is part of multi-year partnership
"The BGR! x Saucony Endorphin Speed 4 is more than just a great running shoe: it represents a shared vision for uplifting a running community that values and celebrates inclusivity and diversity," said Joy Allen-Altimare, Saucony's global chief marketing officer. "Now in our third year of collaboration with BGR!, we're proud to bring this shoe to life with an organization that's making a true impact."
"The goal of BGR! is to empower Black women by encouraging them to focus on their well-being through physical fitness, by getting out and running, and by challenging the misconception that Black women don't run," explained Jay Ell Alexander, owner and chief executive officer of BGR! "The release of the BGR! x Saucony signature shoe marks a significant achievement in our efforts to promote our message as we strive to expand and strengthen our community."
The BGR! x Saucony Endorphin Speed 4 incorporates all the award-winning Endorphin Collection DNA, including SPEEDROLL™, PWRRUN PB™ and an engineered plate, for anyone looking to enhance their training or race day run. The special-edition shoe features BGR!'s signature hot pink and black colorway and comes with a custom keychain and string bag. The BGR! x Saucony Endorphin Speed 4 is available in women's sizes 5-13 at a suggested retail price of
BGR! X Saucony Endorphin Speed 4 Features
- Smooth SPEEDROLL Technology for effortless speed and forward motion
- Zonal mesh construction upper for a connected, secure fit
- Re-engineered winged nylon plate for torsional rigidity and forefoot flexibility
- PWRRUN PB superfoam cushioning delivers high-performance energy return
- SRS (Super Responsive Sockliner) adds bounce to stride
- Lattice-designed outsole for exceptional traction and durability
- Best for Race Run/Speed Run
- Heel-to-toe Offset: 8mm (36mm heel/28mm forefoot)
- Sustainability: This style is vegan and contains recycled materials
To find a Saucony retailer near you, call 800-365-4933 or visit here.
About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.
About Black Girls RUN!: Through the power of running, community and empowerment, we bring awareness to the health disparities in the Black community. We dispel the myths that black women are unhealthy and not physically active. Black Girls Run brings women together all over the country to increase representation on the pavement. We are moving and motivating women to change the narrative of what running and health looks like for black women. We provide inspiration and serve as a resource for women to become the best version of themselves. Black girls run wants to create healthier communities to change the health statistics for black women and make us healthier for generations to come. Join the movement at www.BlackGirlsRUN.com.
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SOURCE Saucony
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