Wolverine Launches Best Boots in 142-Year History with Wolverine Infinity System™

Rhea-AI Summary

Wolverine (NYSE:WWW) has launched its most advanced work boots in its 142-year history, featuring the new Wolverine Infinity System™. The innovative comfort system combines three key technologies: Wolverine Infinity Frame™, EnergyBound™ midsole, and DuraShocks® outsole.

Testing at the Saucony Human Performance & Innovation Lab demonstrated remarkable performance metrics: 234% increase in heel energy return, 121% increase in forefoot energy return, and 142% more impact absorption compared to category leaders. The boots are now available nationwide starting at $174.95.

Positive

• Lab-tested performance showing 234% increase in heel energy return
• Significant technological advancement combining three proprietary technologies
• Premium pricing strategy with boots starting at $174.95
• Strategic product launch targeting the growing blue-collar workforce market

Negative

• Higher price point may limit market penetration in price-sensitive segments

Insights

Consumer Products Analyst

Wolverine's new Infinity System boots represent significant product innovation with performance metrics that could strengthen their market position and sales potential.

Wolverine's launch of their new Infinity System represents their most significant product innovation in the company's extensive 142-year history. The technical specifications are particularly impressive, with laboratory testing showing 234% increased energy return in the heel, 121% in the forefoot, and 142% greater impact absorption compared to category-leading competitors.

This technology integration brings performance athletic footwear innovations to the industrial work boot market – a strategic move to differentiate in the competitive footwear space. The multi-layer system combines four proprietary technologies (Infinity Frame, EnergyBound midsole, DuraShocks outsole, and HyperRest footbed) into a comprehensive comfort platform specifically engineered for workers who spend long periods on their feet.

The $174.95 starting price point positions these boots at a premium segment of the work footwear market, likely generating higher margins if successful. By leveraging technical expertise from sister brand Saucony's Human Performance Lab, Wolverine demonstrates effective resource utilization within their broader portfolio to create measurable product advantages.

For Wolverine Worldwide (WWW), which has faced challenges in recent years, this represents a potential catalyst for their work boot division – historically one of their stronger performing segments. The emphasis on technical innovation rather than just style suggests a strategic focus on performance-based differentiation in a category where functional benefits drive purchasing decisions.

Game-changing performance comfort system designed to maximize energy return and impact absorption

ROCKFORD, Mich., Aug. 5, 2025 /PRNewswire/ -- When it comes to comfortable footwear, few need it more than America's blue-collar workforce, and today Wolverine®, America's leading work boot brand, introduced what it calls the best boots they've made in their 142 year history, powered by the new Wolverine Infinity System™ comfort system. The boots combine three layers of Wolverine's top technologies and features into one powerful platform designed to help reduce the toll of the workday on workers' bodies throughout long shifts.

"We've seen performance footwear innovations in sports evolve over the years; from high performance running midsoles to recovery footbeds, they've transformed how athletes perform and prepare. Now we're bringing those innovations to the jobsite," said Mike Maloney, Chief Product Officer for Wolverine. "We spent years developing and testing to create the Wolverine Infinity System, which will be the best technology to ever be offered to the trades." 

Tested in the Saucony Human Performance & Innovation Lab (a sister brand to Wolverine), the Alpha featuring Wolverine Infinity System demonstrated a 234% increase in energy return in the heel, 121% in the forefoot and 142% more impact absorption than the current category leading product, according to company data.

"These boots are designed to enhance overall comfort and performance," said Cory Hofmann, Senior Performance Engineer for Saucony. "Our results demonstrate that the patented Wolverine Infinity System moves these products far closer to athletic performance footwear in many of our mechanical testing metrics."

Integrated into modern, jobsite-ready silhouettes like the Alpha and the Rancher, the Wolverine Infinity System™ combines three of Wolverine's top technologies: the Wolverine Infinity Frame™, the EnergyBound™ midsole and the DuraShocks® outsole, as well as Wolverine's HyperRest™ performance comfort footbed.

• Wolverine Infinity Frame™ cradles the foot, giving you stability and comfort.
• EnergyBound™ midsole's foam pads deliver more than 2x the energy return of the leading work boot.
• DuraShocks® outsoles absorb 2x more impact in the heel compared to the leading work boot. 

The boots are available now in both soft- and safety-toe models at retailers nationwide and on wolverine.com with prices starting at $174.95.

ABOUT WOLVERINE
Wolverine, America's leading work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

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SOURCE Wolverine

FAQ

What are the key features of Wolverine's new Infinity System boots (NYSE:WWW)?

The boots feature three key technologies: Wolverine Infinity Frame™ for stability, EnergyBound™ midsole for energy return, and DuraShocks® outsole for impact absorption, plus a HyperRest™ performance comfort footbed.

How much do the new Wolverine Infinity System boots cost?

The new Wolverine boots are available starting at $174.95, offering both soft- and safety-toe models.

What performance improvements do the new Wolverine boots offer?

Lab tests show 234% more heel energy return, 121% more forefoot energy return, and 142% more impact absorption compared to leading work boots.

Where can I buy the new Wolverine Infinity System boots?

The boots are available at retailers nationwide and through wolverine.com.

What types of models are available in the new Wolverine boot line?

The boots are available in both soft-toe and safety-toe models, featuring designs like the Alpha and the Rancher.