TEN Holdings Announces Early Adopter Program for New SaaS Product, Ten Events Pro

Rhea-AI Summary

TEN Holdings (NASDAQ: XHLD) has announced the launch of an Early Adopter Program for Ten Events Pro, its new SaaS platform designed for virtual and hybrid event production. The program will begin July 1, 2025, offering selected companies exclusive beta access ahead of the public release in early 2026. Ten Pro aims to provide professional-grade production capabilities through a single dashboard, featuring studio-grade visuals, real-time control, and customization options. This strategic shift to a SaaS model represents a significant transformation for the company, promising reduced operational costs and improved margins through automation of event production tasks. The cloud-based platform is designed to enable scalable, recurring revenue streams while reducing dependency on traditional high-cost event production resources.

Positive

• Transition to SaaS model expected to reduce operational costs and improve profit margins
• Platform enables scalable and recurring revenue streams, moving away from traditional service-based model
• Cloud-based design allows for unlimited scalability and reduced dependency on high-cost resources
• Early market entry opportunity through Early Adopter Program starting July 2025

Negative

• Product is still in beta phase with general availability not expected until early 2026
• Success depends on user adoption and feedback from Early Adopter Program
• Transition from traditional service model may impact existing revenue streams

Insights

SaaS Business Strategist

TEN Holdings' shift to SaaS with Ten Pro represents strategic pivot toward scalable, recurring revenue with improved margins.

This announcement signals a significant strategic pivot for TEN Holdings as they transition from a labor-intensive event production services model to a scalable SaaS offering. The introduction of Ten Pro represents a deliberate move to transform their revenue structure from project-based to recurring subscription revenue - the holy grail in business model evolution.

What makes this particularly noteworthy is the potential margin enhancement. Traditional event production typically involves substantial variable costs in labor, coordination, and physical resources for each event. By automating and streamlining these processes through software, TEN can potentially maintain or enhance service quality while dramatically reducing delivery costs. This cost structure improvement could significantly increase profitability per dollar of revenue.

The staged rollout approach through an Early Adopter Program starting July 2025 with general availability in early 2026 follows best practices in SaaS development. This approach allows TEN to refine the product with real user feedback while building anticipation and a potential customer pipeline. However, investors should note the extended timeline to full commercialization - meaningful revenue impact won't materialize until at least 2026.

The move also positions TEN to potentially expand their addressable market beyond their current client base, as SaaS products can theoretically serve customers globally without the geographical constraints of traditional service delivery models.

LANGHORNE, Pa., June 2, 2025 /PRNewswire/ -- TEN Holdings, Inc. (NASDAQ: XHLD) ("TEN Holdings" or the "Company"), a provider of event planning, production, and broadcasting services through its subsidiary, Ten Events, Inc., a Pennsyvania corporation ("Ten Events"), today announced the launch of an Early Adopter Program for its software-as-a-service ("SaaS") product, Ten Events Pro ("Ten Pro"). This strategic initiative marks a pivotal evolution in the Company's offering portfolio and is anticipated to provide an opportunity for scalable, higher-margin growth.

Ten Pro, a product of Ten Events, is designed to provide professional-grade production quality for virtual and hybrid events with flexibility, speed, and control. From town halls to global product launches, Ten Pro is expected to empower clients to deliver premium experiences at scale, all from a single, intuitive dashboard. Its studio-grade visuals, real-time control and reliability, and integrated customization features are engineered to meet the demanding needs of our enterprise clients.

The Early Adopter Program, scheduled to begin as early as July 1, 2025, is an exclusive-access opportunity allowing selected companies to experience the Ten Pro platform ahead of its public release. Participants will gain early access to the beta version of Ten Pro, provide critical user feedback, and play an instrumental role in refining the platform's development ahead of the official product launch and general availability, expected in early 2026.

"Our transition into a SaaS-based model with the introduction of Ten Pro is a defining milestone for TEN Holdings and our shareholders," commented Randy Jones, CEO of TEN Holdings, Inc. "This move is anticipated to allow us to reduce operational costs typically associated with traditional event production service delivery, while unlocking a scalable and recurring revenue stream. Ten Pro is more than just a product—it's a transformation of how we deliver value to our clients."

Unlike the traditional event production service model, which often incurs significant labor and event coordination costs, Ten Pro's SaaS platform aims to significantly improve margins by automating and streamlining complex event production tasks. Its cloud-based design enables scalability, giving clients the freedom to produce and manage events of any size with less dependency on high-cost event production resources.

For more information on Ten Pro or if you are interested in joining our Early Adopter Program, please contact hello@tenholdingsinc.com.

About TEN Holdings, Inc.

The Company is a provider of event planning, production, and broadcasting services headquartered in Pennsylvania. The Company mainly produces virtual and hybrid events and physical events. Virtual and hybrid events involve virtual and hybrid event planning, production and broadcasting services, and continuing education services, all of which are supported by the Company's proprietary Xyvid Pro Platform. Physical events mainly involve live streaming and video recording of physical events. To learn more, visit www.tenholdingsinc.com.

FORWARD-LOOKING STATEMENTS

Certain statements contained in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: the uncertainties related to market conditions and other factors discussed in the "Risk Factors" section of the Company's registration statement filed with the U.S. Securities and Exchange Commission (the "SEC") and its other SEC filings. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Any forward-looking statements contained in this press release speak only as of the date hereof, and TEN Holdings, Inc. specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.

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SOURCE TEN Holdings, Inc.

FAQ

When will TEN Holdings (XHLD) launch its Ten Events Pro SaaS platform?

The Ten Events Pro platform will begin its Early Adopter Program on July 1, 2025, with general availability expected in early 2026.

What is Ten Events Pro by TEN Holdings (XHLD)?

Ten Events Pro is a SaaS platform that provides professional-grade production capabilities for virtual and hybrid events, featuring studio-grade visuals, real-time control, and customization options through a single dashboard.

How will the Ten Events Pro platform impact TEN Holdings' business model?

The platform is expected to reduce operational costs, improve profit margins, and create scalable, recurring revenue streams by automating event production tasks and reducing dependency on traditional high-cost resources.

How can companies participate in TEN Holdings' Early Adopter Program?

Interested companies can contact hello@tenholdingsinc.com to inquire about joining the Early Adopter Program for exclusive beta access to Ten Events Pro.

What are the key features of TEN Holdings' Ten Events Pro platform?

Key features include studio-grade visuals, real-time control and reliability, integrated customization features, and a single intuitive dashboard for managing events of any size.