DTS AutoStage™ Expands into More Vehicle Models Following Video Launch, Developing New Functionality
- DTS AutoStage expanding from audio and video to include gaming capabilities
- Ford and Harley Davidson expand adoption of DTS technologies
“The increasing adoption of our connected car technologies is validation that, as consumers increasingly view the vehicle as a ‘third space’, they need more from their in-vehicle entertainment experience than a jumble of apps on their dash. They want experiences that are integrated, personalized and on-trend,” said Jeff Jury, Xperi’s senior vice president and general manager. “Our content first approach, that can support audio, video and games, illustrates our platform’s ability to rapidly advance to help automakers enhance and solidify their relationship with their customers by meeting their evolving entertainment needs and preferences.”
In a recent consumer survey by Xperi and DTS, it was discovered that
DTS AutoStage plans to incorporate today’s most popular digital games including audio games, casual games and console/core games engineered with discovery and context that is personalized to users’ preferences, and designed to ensure games are played safely in the car. The addition of gaming to the platform will round out the platform by delivering a complete content-first media experience.
Because over-the-air updates are an integral part of the DTS AutoStage platform, immediate innovations and additions are easily and rapidly facilitated so consumers have the most up-to-date and relevant user interface with access to the most current and expansive content available.
For example, BMW, which recently rolled out DTS AutoStage Video Service Powered by TiVo™ in its BMW 5-Series vehicles throughout
The traction of Xperi connected car technologies is further evidenced by the ongoing expansion of HD Radio, the North American standard for digital radio, which recently marked milestone implementation in more than 100 million vehicles and, the company announced, for the first time in Harley Davidson motorbikes. In addition, Ford Motor Company is incorporating DTS AutoStage into certain North American vehicles, starting with the 2024 Lincoln Nautilus.
Throughout CES 2024, DTS and Xperi will be showcasing how its connected car technologies are revolutionizing the entertainment industry on the show floor at the LVCC West Hall Booth 6240 and at Park MGM. If interested, request a demo at media@xperi.com.
For more information on DTS AutoStage, visit https://dts.com/autostage/.
Consumer Survey: “From In-Vehicle Entertainment to Integrated In-Cabin Experience” Report
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About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. For more information, please visit www.dts.com.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.
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Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Source: Xperi Inc