XPENG Redefines Mainstream EV Market with MONA M03 Max: World's Only AI-Powered Smart Driving at US$20,000
- Record-breaking delivery pace with 120,000 units of MONA M03 delivered since September 2024
- Advanced ADAS features at an unprecedented US$20,000 price point
- Powerful dual NVIDIA Orin-X chipsets offering 508 TOPS (4x segment peers)
- Impressive range options up to 620 km
- AI Tianji 5.7.0 system with 300+ new features and 0.9-second voice command response
- None.
Insights
XPENG's M03 Max democratizes advanced ADAS at $20,000, potentially disrupting the mainstream EV market with flagship-level AI driving technology.
XPENG's introduction of the MONA M03 Max represents a significant technological disruption in the mainstream EV market. The vehicle brings city-level ADAS capabilities to the
The technical specifications are particularly impressive: dual NVIDIA Orin-X chipsets delivering 508 TOPS of computing power -
The Human-AI co-pilot implementation is technically sophisticated, maintaining system engagement during steering inputs rather than disengaging as most competitor systems do. This represents a more advanced human-machine interface paradigm that overcomes a significant user experience limitation in mainstream ADAS.
XPENG's delivery pace - 120,000 units of the MONA M03 since September 2024 - validates market demand for this technology-forward approach. The company has effectively created a new technology tier in the A-class vehicle segment, potentially forcing competitors to accelerate their ADAS democratization strategies or risk losing market share in the volume EV segment.
The MONA M03 Max launch signals a significant inflection point in EV market segmentation. XPENG is deliberately targeting the
What's particularly notable is XPENG's vertical integration strategy. By developing proprietary technologies - including the AI Turing Smart Driving System and XGPT large language model - the company maintains control over both development timelines and profit margins. This contrasts with competitors who typically license third-party ADAS systems, adding cost layers that prevent offering advanced features at this price point.
The product differentiation strategy is sophisticated: XPENG isn't competing solely on range (though the 600km/620km options are competitive), but rather on technology integration that creates meaningful user experience improvements. The focus on voice command latency (0.9 seconds), expanded voice control coverage (
The award recognition (2024 Car of the Year by China's Xuanyuan Award) provides important third-party validation for the company's approach. With the MONA M03 Max, XPENG has effectively created a new market segment - mid-priced EVs with premium technology integration - that sits between budget electrification and luxury EV offerings. This positions the company advantageously as EV adoption continues accelerating in the Chinese market, potentially enabling market share gains without direct price competition against either budget or premium competitors.
- XPENG launches MONA M03 Max, bringing city-level ADAS (Advanced Driver Assistance System) to the US
$20,000 / RMB 150,000 price point – a bold step toward making intelligent driving truly accessible - XPENG's visual-based self-developed AI Turing Smart Driving is the only advanced ADAS available in the US
$20,000 / RMB 150,000 price segment globally - With identical computing power and unified software architecture, XPENG successfully replicates its class-leading ADAS from its flagship models to MONA series, delivering best-in-class smart driving experience for all
- "MONA" stands for Made of New AI, reflecting XPENG's mission to deliver next-gen AI technology to mainstream customers
BEIJING, May 28, 2025 (GLOBE NEWSWIRE) -- XPENG Motors (“XPENG” or the “Company,” NYSE: XPEV and HKEX: 9868), a leading Chinese hi-tech car company, has officially launched the all electric hatchback sedan MONA M03 Max in China.
Since the debut of the MONA M03 Pro in August 2024 and the start of deliveries in September, the model has hit a major milestone: 120,000 units delivered as of May 2025 — achieving the fastest production pace among XPENG models and setting a new speed record among Chinese EV startups.
Priced in the US
With AI innovation as its driving force, the MONA M03 Max brings industry-leading intelligent driving capabilities to the mainstream market. Combining class-leading advanced ADAS, a premium smart cockpit, and high-end smart features typically found in vehicles priced over RMB 200,000, the MONA M03 Max challenges conventional expectations of A-class vehicles — and ushers in a new era of truly accessible, high-level intelligent driving.
XPENG Mona M03 Max — Launch Press Kit
Introducing MONA M03 Max: A-Class EV with Cutting-Edge AI Co-pilot
XPENG brings its industry-leading autonomous driving technology to the MONA series, delivering premium ADAS performance through identical computing power and unified software architecture - making cutting-edge smart driving accessible to all and achieving true technology democratization.
Now, equipped with XPENG’s fully self-developed AI Turing Smart Driving System, the M03 Max delivers high-level AI assisted driving with no added cost or subscriptions — making smart mobility truly accessible on all public roads in China.
Built for nationwide usability, the M03 Max is powered by a class-first dual NVIDIA Orin-X chipsets, offering 508 TOPS of computing power — four times that of segment peers — to support robust, real-time processing and safety redundancy.
The AI Turing Smart Driving System integrates perception, decision-making, and control into one unified architecture, enhanced by 27 high-precision sensors and class-leading ultra-HD Surround Reality (SR) Display with panorama updates of road conditions. It can accurately detect over 50 road elements, from traffic signs to complex obstacles.
The MONA M03 Max enables seamless Human-AI Co-pilot: the vehicle and driver share control intuitively, with no system disengagement during steering inputs. It also features class-leading smart parking functions — including tight-space parking and point-to-point assisted driving — with no route or scenario limitations.
XPENG MONA M03 Max Debuts AI Tianji 5.7.0 Smart Cockpit
The XPENG MONA M03 Max takes its intelligent cockpit to new heights with the debut of the upgraded AI Tianji System 5.7.0. Compared to the MONA M03 launched earlier in 2024, the new system adds over 300 new features. Empowered by XPENG's self-developed XGPT large language model, voice interaction becomes more seamless than ever — expanding scenario coverage by
Version 5.7.0 delivers ultra-fast response times, with average voice-command latency as low as 0.9 seconds — most commands execute in under a second.
The MONA M03 Max also boasts the largest display in its segment — a 15.6-inch center screen — paired with 18 speakers in a 7.1.4 surround-sound layout, creating a fully immersive "music cockpit" that sets a new benchmark in audio quality and in-cabin ambience for its class.
Premium-Level Features Above RMB 200,000: Comfort. Convenience. Range. All Upgraded.
The XPENG MONA M03 Max raises the bar with a host of premium-level upgrades — delivering a more personalized, comfortable, and practical driving experience typically found in vehicles well above its price class.
For enhanced comfort, the driver seat now features a tri-zone lumbar support system with a soothing massage function. The upgraded massage area is
Design-wise, the side mirrors have been upgraded to a frameless, minimalist style — integrating heating, auto-folding, memory, and reverse tilt functions. A built-in blue indicator light for assisted driving strikes the perfect balance between form and function.
In terms of driving range, the MONA M03 Max continues to push boundaries. The Max variant offers two range options — 600 km and 502 km — while the Plus variant provides 620 km and 515 km versions. These diversified configurations ensure there’s a perfect fit for every type of user.
About XPENG
Founded in 2014, XPENG is a leading Chinese AI-driven mobility company that designs, develops, manufactures, and markets Smart EVs, catering to a growing base of tech-savvy consumers. With the rapid advancement of AI, XPENG aspires to become a global leader in AI mobility, with a mission to drive the Smart EV revolution through cutting-edge technology, shaping the future of mobility.
To enhance the customer experience, XPENG develops its full-stack advanced driver-assistance system (ADAS) technology and intelligent in-car operating system in-house, along with core vehicle systems such as the powertrain and electrical/electronic architecture (EEA). Headquartered in Guangzhou, China, XPENG also operates key offices in Beijing, Shanghai, Silicon Valley, and Amsterdam. Its Smart EVs are primarily manufactured at its facilities in Zhaoqing and Guangzhou, Guangdong province.
XPENG is listed at the New York Stock Exchange (NYSE: XPEV) and Hong Kong Exchange (HKEX: 9868).
For more information, please visit https://www.xpeng.com/.
Contacts:
For Media Enquiries:
XPENG PR Department
Email: pr@xiaopeng.com
Source: XPENG Motors
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/846357b4-0342-4e94-b0ea-e561e910b990
FAQ
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