XPO Logistics Expands Gaming Features for Tour de France Mobile App
XPO Logistics (NYSE: XPO) has launched an upgraded version of its app, XPO Moves the Tour, coinciding with the Tour de France.
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Rhea-AI Summary
XPO Logistics (NYSE: XPO) has launched an upgraded version of its app, XPO Moves the Tour, coinciding with the Tour de France. The app features Journey mode, where players drive an XPO truck along the race route, and Arcade mode, focusing on high scores by safely collecting fuel canisters. Mario Harik, XPO's CIO, emphasized the app's role in enhancing the spectator experience and celebrating 40 years of partnership with the Tour. XPO Logistics, a leading global logistics provider, operates in 30 countries and serves over 50,000 customers.
Positive
- Launch of the enhanced XPO Moves the Tour app may increase brand visibility during the Tour de France.
- Celebration of 40 years of partnership with the Tour de France can enhance company reputation.
Negative
- None.
Details
News Market Reaction – XPO
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GREENWICH, Conn., Aug. 31, 2020 (GLOBE NEWSWIRE) -- XPO Logistics, Inc. (NYSE: XPO), the official transport partner of the Tour De France race, has released a new version of its XPO Moves the Tour game app as the cyclists take to the streets of France. The enhanced app, available at Google Play and iOS stores, allows players to compete around the globe.
In Journey mode, XPO Moves the Tour simulates driving an XPO truck along the 21 stages of the Tour de France route. Players control their speed as they navigate through the course, earning stars each time equipment is delivered before the cyclists arrive. In the new Arcade mode, players compete for the high score by driving safely as far as possible, while changing lanes to pick up fuel canisters. Scores for completed runs can be uploaded to a global leaderboard.
Mario Harik, chief information officer of XPO Logistics, said, “Millions of people are expected to watch the Tour de France this year, many of them through digital channels. Our game app expands on that experience and celebrates our 40th year of partnership with the Tour. We invite gaming enthusiasts everywhere to see if they have what it takes to get to the top of the leaderboard!”
Follow #XPOMovesTheTour on YouTube and LinkedIn.
About XPO Logistics
XPO Logistics, Inc. (NYSE: XPO) is a top ten global logistics provider of cutting-edge supply chain solutions to the most successful companies in the world. The company operates as a highly integrated network of people, technology and physical assets in 30 countries, with 1,506 locations and approximately 96,000 employees. XPO uses its network to help more than 50,000 customers manage their goods most efficiently throughout their supply chains. XPO's corporate headquarters are in Greenwich, Conn., USA, and its European headquarters are in Lyon, France. xpo.com
Media Contact
XPO Logistics, Inc.
Erin Kurtz
+1-203-489-1586
erin.kurtz@xpo.com
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