Xpres Spa Elevates the Travel Experience with New Wellness Benefits for Priority Pass Members
- Strategic partnership expansion with Priority Pass increases potential customer base
- Diversification of service offerings with new wellness treatments
- Broader market presence across U.S. airports
- None.
Insights
XWELL's expanded Priority Pass partnership increases service accessibility and potential revenue streams across U.S. airport locations.
XWELL's expanded partnership with Priority Pass represents a strategic business development initiative that broadens the company's customer acquisition channels. By offering Priority Pass members access to premium wellness services across U.S. airports, XWELL effectively taps into a pre-qualified customer base of frequent travelers—an ideal demographic for their service offerings.
The expanded menu of services now available to Priority Pass members includes five distinct wellness treatments ranging from Zero-Gravity Massage Chairs to Chakra Beds with gemstone therapy. This diversification of offerings addresses different customer preferences while maximizing revenue potential per square foot of retail space—a critical metric in the high-rent airport environment.
From a business perspective, this partnership creates a dual-revenue model: XWELL likely receives compensation directly from Priority Pass for member services while simultaneously gaining exposure to potential upselling opportunities when these customers visit their locations. The partnership also strategically positions XWELL's airport wellness concept in the growing "bleisure" travel market—where business travelers increasingly incorporate wellness into their journeys.
This announcement aligns with XWELL's stated mission of integrating wellness into travel experiences, potentially driving incremental traffic to their locations without significant additional marketing expenditure. The nationwide implementation (excluding only one airport location) indicates a substantial operational capability and relationship depth with both Priority Pass and airport authorities across multiple jurisdictions.
Priority Pass members gain access to additional relaxing, time-saving treatments at U.S. airports
NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- XWELL, Inc. (Nasdaq: XWEL) (“XWELL” or the “Company”), a leading provider of wellness solutions for people on the go, today announced the expansion of its partnership with Priority Pass, the world’s original airport experiences program. Through this expanded collaboration, Priority Pass members will now have access to a broader menu of wellness services at spa locations across the United States.
“Through our partnership with Priority Pass, we’re expanding access to best-in-class wellness services that meet the evolving needs of today’s travelers,” said XWELL Chief Executive Officer Ezra Ernst. “This collaboration not only enhances the airport experience but also introduces our spa offerings to a new audience seeking a convenient way to decompress, rejuvenate, and continue their journeys feeling refreshed.”
The offering is part of XWELL’s continued mission to integrate restorative experiences into the travel journey—making moments of comfort and care more accessible for frequent flyers. Designed to reduce stress and support wellbeing, these services help turn airport time into a meaningful pause for physical and mental recharge.
Priority Pass members will now be able to experience:
- Zero-Gravity Massage Chairs – Deep relaxation through acupressure and weightless positioning
- HydroMassage – Customizable massage for stress relief and muscle recovery
- Relaxation Loungers – Self-guided comfort with personalized massage settings
- CERAGEM Therapeutic Massager – Patented technology designed to relieve pain and improve circulation
- Chakra Bed – Integrating soothing heat with chakra-aligning gemstones for full-body balance
These offerings vary by Xpres Spa locations across the US, with select services offered at all stores—excluding Austin-Bergstrom International Airport (AUS).
For more information and a full list of participating locations, visit www.xpresspa.com.
About XWELL, Inc.
XWELL, Inc. (Nasdaq: XWEL) is a leading global wellness holding company operating multiple brands: Xpres Spa®, Naples Wax Center®, XpresCheck® and HyperPointe™.
- Xpres Spa is a leading retailer of wellness services and related products.
- Naples Wax Center is a group of upscale skin care boutiques.
- XpresCheck, in partnership with the CDC and Ginkgo Biosecurity, conducts biosurveillance monitoring in its airport locations to identify new SARS-CoV-2 variants of interest and concern as well as other pathogens entering the country from across the world.
- HyperPointe is a leading digital healthcare and data analytics relationship company serving the global healthcare industry.
About Priority Pass
Priority Pass is the world’s original and market-leading airport experiences programme. We provide travellers with access to over 1,600 airport lounges and travel experiences in over 650 airports in 148 countries. Members can access an ever-growing range of premium experiences – from spas to sleeping pods to dining – that help elevate every journey into something special. By building partnerships with other leading brands, we help to bring a better travel experience to the world.
Priority Pass is operated by Collinson, the global, privately-owned company dedicated to helping the world to travel with ease and confidence.
Forward-Looking Statements
This press release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology. Forward-looking statements relating to expectations about future results or events, including the Company’s current plans and expectations relating to the business and operations and future store openings, including but not limited to, future openings of Naples Wax Center and Xpres Spa stores, are based upon information available to XWELL as of the date of this press release, and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and other Securities and Exchange Commission filings. All subsequent written and oral forward-looking statements concerning XWELL, or other matters and attributable to XWELL or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.
Valentina Marmolejo - vmarmolejo@mww.com
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