XWELL Expands Beyond Airports with New Wellness Retail Location in New York City’s Pennsylvania Station

Rhea-AI Summary

XWELL (Nasdaq: XWEL) opened a new wellness retail location inside New York City’s Pennsylvania Station on Dec. 18, 2025, expanding the brand beyond airports into high-traffic city transit hubs.

The Penn Station site serves commuters at a hub handling more than 600,000 daily riders and offers drop-in services like the Zero Gravity Chair massage plus curated wellness products. This opening follows recent brick-and-mortar launches in Florida and a rebrand of the JFK Airport location.

Key Figures

Current price $0.727 Prior close before Penn Station expansion news

52-week range $0.7002 – $2.00 Positioned close to 52-week low pre-announcement

Q3 2025 revenue $7.3M Quarter ended September 30, 2025

Q3 2025 net loss $0.7M Quarter ended September 30, 2025

Cash balance $3.987M Cash and cash equivalents at September 30, 2025

Net cash used in ops $8.671M Net cash used in operating activities, nine months 2025

Registered resale shares 30,440,060 shares Form S-3/A shelf tied to January 14, 2025 financing

Penn Station foot traffic 600,000 daily commuters Estimated daily users of New York City’s Penn Station

Market Reality Check

$0.6550 Last Close

Volume Volume 6,018 is below the 20-day average of 16,570, suggesting limited pre-news interest. low

Technical Shares trade below the 200-day MA, at $0.727 versus the $0.96 average, near the $0.7002 52-week low.

Peers on Argus 1 Up

Peers show mixed moves, with names like BIAF at -6.52% and ADVB at +7.31% while XWEL was at -1.76%, pointing to stock-specific rather than sector-driven trading.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 14	Q3 2025 earnings	Neutral	+0.1%	Reported Q3 results with modest loss and noted global expansion initiatives.
Nov 05	Product launch	Positive	-1.1%	Launched co-branded Blue Breeze Eye Mask targeting design-driven traveler wellness.
Oct 30	Partnership expansion	Positive	-2.3%	Expanded Priority Pass massage partnership to additional international airports.
Sep 12	Center opening	Positive	+4.8%	Opened Bloomingdale Square wellness center featuring medical services and NP on site.
Aug 28	Center opening	Positive	+5.6%	Announced Waterford Lakes wellness center opening with broader service offerings.

Pattern Detected

Brick-and-mortar expansion headlines have produced mixed reactions, with some Florida openings drawing stronger positive moves than partnerships or product launches.

Recent Company History

Over the last few months, XWELL has focused on expanding its wellness footprint and partnerships. New off-airport centers in Florida and a Penn Station site, plus collaborations like the Priority Pass expansion and the Ostrichpillow eye mask, highlight a shift beyond airports. Q3 2025 results showed $7.3M revenue and a modest $0.7M net loss, alongside cost reductions and a CDC contract extension. Today’s Penn Station retail news continues this strategy of broadening locations where customers live, work and travel.

Regulatory & Risk Context

Active S-3 Shelf Registration 2025-06-20

An effective S-3/A dated June 20, 2025 registers 30,440,060 common shares for resale tied to Series G preferred, warrants and dividend shares. This registered amount equals roughly 557% of outstanding common stock as of June 18, 2025, indicating potential for substantial dilution if fully issued, with resale proceeds going to selling stockholders while XWELL would only receive cash from warrant exercises.

Market Pulse Summary

This announcement extends XWELL’s move beyond airports into New York’s Penn Station, which serves more than 600,000 daily commuters, reinforcing its brick-and-mortar wellness strategy. Recent history shows multiple new centers and partnerships alongside Q3 2025 revenue of $7.3M and ongoing losses. Regulatory filings flag tight liquidity and an effective shelf registering 30,440,060 resale shares, about 557% of prior common. Investors may watch execution at new locations, cash usage, and any further use of the shelf.

Jargon Translator

convertible preferred

A convertible preferred is a type of company stock that pays fixed dividends and can be exchanged later for a set number of common shares. It acts like a hybrid between a safe, income-bearing instrument and an option for upside: investors get priority for payments and claims if things go wrong, yet can convert to common shares to participate in stock price gains, which matters for potential returns and for dilution of existing owners.

mezzanine equity

Mezzanine equity is a layer of financing that sits between bank loans and full ownership, combining elements of borrowed money and equity. It often gives lenders higher potential returns in exchange for taking more risk, sometimes with the option to convert into ownership or receive extra payments; think of it as a middle seat that pays more because it’s less secure than front-row debt. Investors watch it because it affects a company’s debt risk, potential dilution of ownership, and expected returns.

reverse stock split

A reverse stock split is when a company reduces the number of its shares outstanding, making each share more valuable. For example, if you own 100 shares worth $1 each, a 1-for-10 reverse split would turn your 100 shares into 10 shares worth $10 each. Companies often do this to boost their stock price and appear more stable to investors.

senior secured convertible notes

A senior secured convertible note is a loan a company issues that sits near the top of its repayment order (senior), is backed by specific assets as collateral (secured), and can be swapped into company shares later (convertible). For investors this matters because it combines lower risk of repayment and legal protection from the collateral with the upside of converting into equity—so it affects both the safety of debt holders and potential dilution for shareholders.

warrants

Warrants are special documents that give you the right to buy a company's stock at a set price before a certain date. They are often used as a way for companies to attract investors or raise money, and their value can increase if the company's stock price goes up.

AI-generated analysis. Not financial advice.

Bringing Accessible Self-Care to One of the Nation’s Busiest Commuter Hubs

NEW YORK, Dec. 18, 2025 (GLOBE NEWSWIRE) -- XWELL (Nasdaq: XWEL) (“XWELL” or the “Company”), a leading provider of wellness solutions for people on the go, is excited to announce the opening of its newest location inside New York City’s Pennsylvania Station—a major step in expanding the brand beyond airport terminals and into high-traffic city spaces.

“Our entry into Penn Station marks a natural next step for XWELL as we continue evolving to meet people where they are,” said Ezra Ernst, CEO of XWELL. “Wellness shouldn’t be reserved for special occasions or hard-to-reach destinations. With this location, we’re embedding accessible self-care into one of the busiest places in America—bringing calm, relief and recharge to everyday routines.”

Located in one of the nation’s liveliest transportation hubs, serving more than 600,000 daily commuters, the Penn Station location offers a curated menu of quick, effective treatments tailored for busy lives. Commuters and travelers can drop in without an appointment to enjoy popular services such as the Zero Gravity Chair massage or shop a thoughtful selection of wellness products in a calm, inviting retail environment.

In a time when self-care has become both a necessity and a challenge to prioritize, XWELL’s presence in Penn Station normalizes and simplifies access to wellness, making it feel as routine as grabbing your morning coffee.

This opening follows a wave of brick-and-mortar retail launches across Florida and the rebranding of its JFK Airport location earlier this year. Together, these milestones are a part of the Company’s mission to create a modern, connected network of wellness destinations designed for real life, on the go and on your terms.

About XWELL, Inc.
XWELL, Inc. (Nasdaq: XWEL) is redefining the modern wellness experience. Through its portfolio of brands—XpresSpa^®, Naples Wax Center^®, XpresCheck^® and HyperPointe™—XWELL makes self-care accessible, elevated and entirely on your terms. With locations in airports and metropolitan areas worldwide, XWELL helps people feel their best wherever life takes them.

Forward-Looking Statements
This press release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by, or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements include, without limitation, the anticipated use of proceeds from the private placement. Forward-looking statements relating to expectations about future results or events are based upon information available to XWELL as of the date of this press release, and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, as amended, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and other Securities and Exchange Commission filings. All subsequent written and oral forward-looking statements concerning XWELL, or other matters attributable to XWELL or any person acting on its behalf, are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.

Media Contact:
Heather Tidwell
MWW
htidwell@mww.com

FAQ

What did XWELL (XWEL) announce on Dec. 18, 2025 about Penn Station?

XWELL announced a new retail wellness location inside New York City’s Pennsylvania Station, opening Dec. 18, 2025.

What services will XWELL offer at the Penn Station location (XWEL)?

The Penn Station site offers drop-in services such as the Zero Gravity Chair massage and a curated selection of wellness products.

How many daily commuters does Penn Station serve, according to XWELL's announcement?

The announcement cites Penn Station as serving more than 600,000 daily commuters.

Does the XWELL Penn Station location require appointments?

No; the announcement says commuters and travelers can drop in without an appointment.

How does the Penn Station opening fit into XWELL's expansion plans (XWEL)?

The opening extends XWELL beyond airport terminals into city transit hubs and follows recent Florida retail launches and a JFK rebrand.

Where can commuters find wellness products at the XWELL Penn Station site?

The Penn Station location includes a calm retail environment selling a thoughtful selection of wellness products for on-the-go shoppers.