Block’s Neighborhoods Adds 30,000 More Sellers as Square and Cash App Help Build Local Commerce Network

Key Terms

gross payment volume financial

Gross payment volume (GPV) is the total dollar value of all transactions processed through a payments platform or marketplace over a period, measured before fees, refunds or adjustments. It shows how much activity the service handles—like measuring how many groceries pass through a store—to signal scale and customer usage; investors use GPV to gauge growth and market share, while remembering it does not equal revenue or profit.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

More local businesses are turning everyday transactions into repeat business, with top Neighborhoods sellers seeing 110% more transactions from followers¹

DISTRIBUTED-WORKFORCE/OAKLAND, Calif.--(BUSINESS WIRE)-- Block, Inc. (NYSE: XYZ) today announced that Neighborhoods, the experience that connects Square sellers with Cash App customers to drive discovery, repeat visits, and local growth, has added 30,000 more sellers to the network, up nearly 10x from June. The expansion marks a new phase for Neighborhoods as Square and Cash App scale a local commerce network for both sellers and customers.

Built into their existing Square Point of Sale, Neighborhoods gives local businesses a new way to earn repeat visits. Customers can earn Local Cash² equal to 10% of their order subtotal, up to $10 per order, on qualifying purchases with participating Neighborhoods sellers, then redeem it on a future visit. Cash App funds Local Cash during an initial period,³ giving sellers a no-cost way to reward customers and encourage repeat visits. Participating sellers appear on the map in the Neighborhoods tab in Cash App, where customers can discover and follow the businesses they love.

"Neighborhoods helps local businesses get discovered by new customers and then turn that first visit into a lasting relationship,” said Owen Jennings, Executive Officer and Head of Business, Block. “We're seeing a business's most loyal customers come back more often and spend more, which creates the repeat behavior that helps local businesses grow and thrive.”

Once a customer follows a business on Neighborhoods, the seller can reach them directly with marketing campaigns in Cash App, designed to bring followers back. New customers who follow a participating business and make a qualifying purchase may also receive a Cash App-funded first-time $5 Local Cash bonus.⁴

A model built to scale

Square has made Neighborhoods available to more eligible sellers through their existing Square Point of Sale. As of June 2026, Neighborhoods had scaled to sellers that represent a total of $1 billion in annualized gross payment volume (GPV), up more than 220% from March 2026.⁵

In June 2026, Neighborhoods became available on additional Square hardware, including Square Terminal, more than doubling the number of eligible sellers. Spend from followers reached 10% of seller GPV on average after three quarters on Neighborhoods, making them among the highest-value customers a seller can build.⁵

"We want to sell more coffee, build more regulars, and give people more reasons to come back – and Neighborhoods helps us do just that. Because it’s integrated with Square and Cash App, the experience feels seamless for our team and our customers, from updating menu availability in real time to letting customers order ahead and redeem Local Cash in store. We’ve seen it become part of people’s daily routines, including a longtime customer and dad on the go who uses it almost every day to order ahead before work,” said Hayden Swiderski, Applications Order Manager at Night Swim Coffee in Charlotte, North Carolina.

"Our vision at Keva Juice has always been to create an uplifting experience that gives customers a reason to return. Neighborhoods builds on that by connecting local businesses through one experience, instead of asking customers to keep up with another standalone app or isolated loyalty program. With Square and Cash App built in together, the technology does more of the work for us, so our team can stay focused on serving customers and creating the experience that keeps them coming back," said Gary Thomas, owner and CEO of Keva Juice with locations across Nevada and Colorado.

What's next

Block is ramping auto-enablement across the country and testing new ways to build density in local markets, including pairing seller activation with dedicated account management. The company is also focused on increasing awareness of Neighborhoods among Square sellers' employees.

To learn more about Neighborhoods, visit squareup.com/us/en/neighborhoods.

About Block

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. Tidal is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone. Block.xyz.

Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). See cash.app for more details.

¹ Based on 26,260 enrolled customer–seller pairs and 162,404 comparison pairs at the 44 highest-adoption Neighborhoods sellers based on the top 10%, measured since 1/28/26 with at least 90 days of history per customer. Sellers were selected by share of transactions involving Local Cash. Enrollment is customer-initiated; differences reflect observed behavior, not a measured effect of the program.
² Local Cash is for promotional purposes only and has no cash value. Terms and restrictions apply.
³ Cash App currently funds the cost of Local Cash rewards for the first 12 months. Not transferable or redeemable for cash. Offers and program terms subject to change. Additional terms apply.
⁴ Local Cash welcome bonus limited to one per customer, available for a limited time, when a customer makes a qualifying purchase and follows their first Neighborhoods seller. Valid Cash App account required. Local Cash offers may vary and are subject to change.
⁵ Block, Inc. Q2 2026 results

View source version on businesswire.com: https://www.businesswire.com/news/home/20260825494603/en/

Media Contact
press@block.xyz

Source: Block, Inc.