Introducing Cash App Tags¹: A New Way to Pay

Key Terms

nfc-enabled technical

A device or product described as NFC-enabled contains Near Field Communication technology, which lets it exchange small amounts of data wirelessly with another NFC device when brought very close together, like a quick wireless handshake when you tap a phone to a terminal. For investors, NFC capability matters because it enables contactless payments, access control, and quick data pairing — features that can drive user adoption, recurring revenue, and partnerships, while also raising considerations about security and standards compatibility.

tap to pay technical

Tap to pay is a way for customers to complete purchases by holding a contactless card, smartphone or wearable near a payment terminal so the transaction is sent wirelessly and instantly, like tapping a key fob to open a door. Investors watch adoption because it speeds checkout, can increase sales and transaction volume, lowers handling costs, and often changes fees and security risk profiles for payment processors and merchants.

fdic insured regulatory

A U.S. government insurance program that protects money held in eligible bank and savings accounts up to a set limit if the bank fails. It matters to investors because it acts like a safety net for cash — reducing the risk of losing deposits and helping decide where to park short‑term funds — but it does not cover stocks, bonds, mutual funds, or cryptocurrencies.

lightning network technical

A network built on top of a blockchain that lets users send many small, fast, and cheap payments without recording each one on the main ledger. Think of it like opening a private tab or using a local shortcut road between two parties: individual exchanges happen quickly off the main chain and only the final balance is settled back on it. Investors care because it can increase the underlying cryptocurrency’s everyday usefulness, lower transaction costs, improve liquidity and user adoption, and also introduce technical or routing risks that can affect value.

virtual currency business activity regulatory

Activities that involve buying, selling, storing, moving, issuing or facilitating trade in digital coins or tokens—essentially running services like an exchange, wallet, custody, payment processor or token issuer for virtual currencies. It matters to investors because these activities carry regulatory, legal and operational risks and can require special licenses and controls; think of it as running a bank or money-exchange for digital money, which can affect a company’s costs, growth potential and compliance obligations.

finra regulatory

FINRA is the U.S. self‑regulatory organization that oversees brokerage firms and individual brokers, setting and enforcing rules to protect investors and keep markets orderly. Think of it as a referee and rulebook keeper for the broker industry: it licenses brokers, monitors their behavior, enforces standards, and runs complaint and arbitration systems, so investors can check records and have a path to resolve disputes.

sipc regulatory

The Securities Investor Protection Corporation (SIPC) is a nonprofit organization that helps customers recover cash and securities if a registered brokerage firm fails and assets are missing. Think of it like an insurance backstop for your brokerage account—it can replace missing holdings up to legal limits but does not protect against losses from market movements or bad investment choices.

prepaid debit cards financial

Prepaid debit cards are plastic or digital cards you load with money ahead of time and then use to pay or withdraw cash, like a refillable gift card that works anywhere debit is accepted but isn’t linked to a bank account. For investors, they matter because issuers earn fees and interest on the stored balances, attract customers who prefer controlled spending, and generate payment data that can signal consumer activity and revenue trends.

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The physical payment accessories are linked to the Cash App Visa® Card*, enabling customers to pay without their phone or wallet

Cash App is releasing a limited run of the first model—the Cash App Wand—available starting today while supplies last

DISTRIBUTED-WORK-MODEL/OAKLAND, Calif.--(BUSINESS WIRE)-- Today, Cash App is launching a new payment form factor that’s changing the shape of money. Cash App Tags are NFC-enabled, physical payment accessories that let customers pay without having to reach for their phone or card.

Cash App Wand

The first-edition Cash App Tag—the pearlescent Cash App Wand—is now available for Cash App Card holders to purchase in the app, while supplies last. Designed to match the way Gen Z expresses their style and identity, the Cash App Wand is equipped with a keychain so customers can clip, wear, and carry it with ease. Cash App Tags were built for on-the-go payments and also shine in situations where phones aren’t allowed or cumbersome to pull out, from paying for food at a venue that’s phone-free, to ordering merch at a music festival without digging through a bag for a card.

"While digital wallets are invisible and physical cards are often buried in wallets, Cash App Tags are just the opposite," said Thomas Templeton, Hardware Lead at Block. "We see a unique opportunity here to make payments visible and social for the first time. Early testers have told us that they've loved carrying the Wand and showing it off at checkout, so we believe there's a real appetite for this among our customers"

1 in 5 American teens² already have the customizable Cash App Card—the most popular debit card in the US among this audience³—and use it as a vehicle for self-expression by choosing exclusive styles, stamps, and emojis, and even drawing their own designs. A recent Cash App survey of Gen Z consumers also found that 38% purchase collectibles, accessories, or limited edition items at least monthly, more than any other generation.⁴ Cash App Tags meet the moment by turning the point of sale into an eye-catching extension of customers’ personal style.

The Cash App Wand is the first of multiple styles Cash App plans to introduce. In the coming weeks, the brand will drop limited runs of new Cash App Tag designs to Cash App Card holders ahead of general availability later this summer.

“We see this as an early starting point for Cash App Tags. The number of form factors we can create is nearly limitless,” added Templeton. “From clothing to jewelry, almost any item can become a way to pay with this technology. We’re looking forward to hearing what our customers want to see next.”

To get started, customers must have an active Cash App Card. They can activate their Tag by opening Cash App on their phone, then linking their Tag to their Cash App Card by following the instructions in the app. Once the Tag is activated, customers can tap to pay in less than a second without holding a phone or card.

Since Cash App Tags operate the same as the Cash App Card, they will work where Visa tap to pay is accepted and there are no minimum balance or activity requirements. Tags also have built-in security features including real-time transaction alerts, 24/7 fraud monitoring, and the ability to instantly lock and unlock the Tag within the app. Customers can also use the app to deactivate a Cash App Tag at any time.

The Wand is available starting today for $25 (plus any applicable sales tax) exclusively through Cash App. Cash App Tags are currently available for eligible customers ages 13 and up.⁵

To learn more about Cash App Tags, visit cash.app/tags.

About Cash App:

Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa® is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin.** With Afterpay,*** customers can also pay over time in a way that best fits their financial needs through participating merchants or directly in the app. Download Cash App for free at cash.app/download.

*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, , pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton prepaid card and Sutton debit flex card. See cash.app for more details.

**Brokerage services provided by Cash App Investing LLC, member FINRA/SIPC, subsidiary of Block, Inc. Stablecoin and Lightning Network are not available to New York residents. Bitcoin services provided by Block, Inc. Bitcoin services are not licensable activity in all U.S. states and territories. Block, Inc. operates in New York as Block of Delaware and is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Investing and bitcoin are non-deposit, non-bank products that are not FDIC insured and involve risk, including monetary loss. Cash App Investing does not trade bitcoin and Block, Inc. is not a member of FINRA or SIPC. For additional information, see the Bitcoin and Cash App Investing disclosures.

***Afterpay is offered and managed through your Cash App account - no Afterpay account needed. Eligibility is based on several factors and is not guaranteed. Afterpay is not available in all states. Afterpay loans issued by First Electronic Bank, serviced by Square Capital, Inc. View state licenses.

________________

1 Cash App Tags are financial instruments linked to your Cash App Card, and NOT toys. Available to 13+. Use responsibly.

2 As of September 2025, based on a percentage of overall U.S. teen population as of 2023, according to U.S. Department of Justice estimate

3 Morning Consult Parent Omnibus US, August 2025 (Cash App commissioned online survey of n=1,046 US adults who have a teen age 13-17)

4 15-minute quantitative online survey emailed via Decipher to Cash App customers and a Gen Pop sample who are non-rejectors of tap-to-pay wearable/accessories (N=5493). The Gen Pop sample was weighted to reflect the demographic distribution of the US population, while the Cash App customer sample was weighted to reflect demographic distributions of Cash App customers. The survey ran in November 2025

5 Teens aged 13 to 17 can join with approval from eligible parent or guardian. To view the eligibility requirements for sponsoring a teen, please visit the Sponsored Accounts section of the Cash App Terms of Service.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260604639871/en/

Media Contact: press@cash.app

Source: Block, Inc.